#sparkthebook: A Journey into the Heart of Indian PR Industry, Authentic Insights & Narratives
Writing fiction allows for unrestrained imagination, but writing truth demands dedication, research, and a deep commitment to authenticity. Amith Prabhu and Sarika Chavan have done exactly that, creating a true masterpiece. Through meticulous research and keen storytelling, they present an insightful journey into the communication industry, offering a rich tapestry of real stories, expert perspectives, and a compelling overview of modern storytelling.
What makes “Spark” truly remarkable is its celebration of the visionaries and leaders who laid the foundations of India’s PR industry and built enduring institutions.
The book recounts the inspiring journey of stalwarts like Madan Bahal, whose relentless grit and innovative mindset transformed the industry into a mammoth force.
It also pays tribute to trailblazing women leaders like Archna Jain, Prema Sagar, and Nandita Laxmanan, who set new benchmarks for excellence and empowered women in the field.
The narrative doesn’t stop at the past—it shines a spotlight on new-age stars like Kunal Kishore, Shivani Gupta, Manisha, Gaurav Patra, Vineet Handa, and Aman Gupta, who continue to drive the industry forward with their creativity and passion.
For Indian PR professionals, this book is not just a recommendation but a must-read. It serves as a guide and inspiration for those passionate about the craft of communication.
Kudos to Amith Prabhu and Sarika Chavan for their vision and invaluable contribution to the industry!
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#sparkthebook: A Journey into the Heart of Indian PR Industry
#sparkthebook: A Journey into the Heart of Indian PR Industry, Authentic Insights & NarrativesWriting fiction allows for unrestrained imagination, but writing truth demands dedication, research, and a deep commitment to authenticity. Amith Prabhu and Sarika Chavan have done exactly that, creating a true masterpiece. Through meticulous research and keen storytelling, they present an insightful journey into the communication industry, offering a rich tapestry of real stories, expert perspectives, and a compelling overview of modern storytelling.What makes “Spark” truly remarkable is its celebration of the visionaries and leaders who laid the foundations of India’s PR industry and built enduring institutions.The book recounts the inspiring journey of stalwarts like Madan Bahal, whose relentless grit and innovative mindset transformed the industry into a mammoth force.It also pays tribute to trailblazing women leaders like Archna Jain, Prema Sagar, and Nandita Laxmanan, who set new benchmarks for excellence and empowered women in the field.The narrative doesn’t stop at the past—it shines a spotlight on new-age stars like Kunal Kishore, Shivani Gupta, Manisha, Gaurav Patra, Vineet Handa, and Aman Gupta, who continue to drive the industry forward with their creativity and passion.For Indian PR professionals, this book is not just a recommendation but a must-read. It serves as a guide and inspiration for those passionate about the craft of communication.Kudos to Amith Prabhu and Sarika Chavan for their vision and invaluable contribution to the industry!
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- Reviewed in India on 7 December 2024Verified Purchase
#sparkthebook: A Journey into the Heart of Indian PR Industry, Authentic Insights & Narratives
#sparkthebook: A Journey into the Heart of Indian PR Industry
Reviewed in India on 7 December 2024
Writing fiction allows for unrestrained imagination, but writing truth demands dedication, research, and a deep commitment to authenticity. Amith Prabhu and Sarika Chavan have done exactly that, creating a true masterpiece. Through meticulous research and keen storytelling, they present an insightful journey into the communication industry, offering a rich tapestry of real stories, expert perspectives, and a compelling overview of modern storytelling.
What makes “Spark” truly remarkable is its celebration of the visionaries and leaders who laid the foundations of India’s PR industry and built enduring institutions.
The book recounts the inspiring journey of stalwarts like Madan Bahal, whose relentless grit and innovative mindset transformed the industry into a mammoth force.
It also pays tribute to trailblazing women leaders like Archna Jain, Prema Sagar, and Nandita Laxmanan, who set new benchmarks for excellence and empowered women in the field.
The narrative doesn’t stop at the past—it shines a spotlight on new-age stars like Kunal Kishore, Shivani Gupta, Manisha, Gaurav Patra, Vineet Handa, and Aman Gupta, who continue to drive the industry forward with their creativity and passion.
For Indian PR professionals, this book is not just a recommendation but a must-read. It serves as a guide and inspiration for those passionate about the craft of communication.
Kudos to Amith Prabhu and Sarika Chavan for their vision and invaluable contribution to the industry!
Images in this review
- Reviewed in India on 10 December 2024
