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{{short description|Photography mobile app}}
{{pp-pc|small=yes}}
{{For|the orchestra|Victoria School Chinese Orchestra}}
{{about||the orchestra|Victoria School Chinese Orchestra|the fashion subculture|VSCO girl|the company with the same ticker|Victoria's Secret}}
{{Update|date=December 2023}}
{{Infobox software
{{Infobox software
| title = VSCO
| title = VSCO
| name = VSCO
| name = VSCO
| screenshot = VSCO screenshot.jpg
| caption = Screenshot of the [[mobile app]], VSCO
| developer = Visual Supply Company
| developer = Visual Supply Company
| released = 2011
| released = 2011
| ver layout = stacked
⚫
| logo = VSCO Seal.svg
| latest release version = {{Multiple releases
⚫
| website = {{url|vsco.co}}
|branch1 = Android
|version1 = 345
|date1 = {{Start date and age|2023|10|31}}
|branch2 = iOS
|version2 = 352.0.1
|date2 = {{Start date and age|2023|12|21}}<ref>{{Cite web|url=https://apps.apple.com/us/app/id588013838|title=VSCO: Photo & Video Editor|website=App Store|language=en-us|access-date=2021-05-28}}</ref>
}}
| operating system = [[Android (operating system)|Android 6+]], [[IOS|iOS 15+]]
⚫
| logo = VSCO Seal2023.svg
| size = 66.36 MB (Android)<br /> 154.5 MB (iOS)
| license = [[Commercial software|Commercial]] [[software as a service]]<ref name=":12">{{cite web |title=Terms of Use Agreement |url=https://vsco.co/about/terms_of_use |website=vsco.co |publisher=VSCO Corporation |access-date=29 March 2020}}</ref>
⚫
| website = {{URL|https://vsco.co/}}
}}
}}
'''VSCO,''' formerly known as '''VSCO Cam,''' is a photography [[mobile app]] for [[iOS]] and [[Android (operating system)|Android]] devices. The app was created by Joel Flory and Greg Lutze.<ref>{{cite web | url = https://www.theverge.com/2015/11/25/9798028/vsco-film-packs-half-price | date = 25 November 2015 | accessdate = 29 August 2017 | first = Hannah | last = Chung | publisher = [[The Verge]] | title = VSCO makes its expensive desktop photo filters half as expensive}}</ref><ref name="Kosoff 2015">{{cite web | last=Chung | first=Hannah | title=There's one app you should be using to make your Instagram pictures look so much better - here's how it works | website=[[Business Insider]] | date=October 29, 2015 | url=http://www.businessinsider.com/how-to-use-vscocam-app-2015-10 | access-date=June 8, 2017}}</ref><ref name="fastco">{{cite web | last= Chung | first=Hannah | title= VSCO Cam, The Anti-Instagram, Is The Future Of Mobile Photography| website=[[Fast Company (magazine)|Fast Company]] | date= 13 August 2013 | url=https://www.fastcompany.com/3015537/vsco-cam-the-anti-instagram-is-the-future-of-mobile-photography | access-date=20 March 2018}}</ref> The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.<ref name="Sipes 2014 p. 112" /><ref name="Clawson 2015 p. 91">{{cite book | last=Clawson | first=M. | title=iPhoneography: How to Create Inspiring Photos with Your Smartphone | publisher=[[Apress]] | year=2015 | isbn=978-1-4842-1757-3 | url=https://books.google.com/books?id=2a1PCwAAQBAJ&pg=PA91 | access-date=June 8, 2017 | page=91}}</ref><ref name="Song Von Furstenberg 2016 p. 89">{{cite book | last=Song | first=A. | last2=Von Furstenberg | first2=D. | title=Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform | publisher=[[Abrams Books|Abrams]] | year=2016 | isbn=978-1-61312-989-0 | url=https://books.google.com/books?id=UHiqDAAAQBAJ&pg=PT89 | access-date=June 8, 2017 | page=89}}</ref>
'''VSCO''' ({{IPAc-en|ˈ|v|ɪ|s|k|oʊ|audio=En-us-VSCO.oga}}), formerly known as '''VSCO Cam''', is a photography [[mobile app]] for [[iOS]] and [[Android (operating system)|Android]] devices. The app was created by Joel Flory and Greg Lutze.<ref>{{cite web | url = https://www.theverge.com/2015/11/25/9798028/vsco-film-packs-half-price | date = 25 November 2015 | access-date = 29 August 2017 | first = Hannah | last = Chung | publisher = [[The Verge]] | title = VSCO makes its expensive desktop photo filters half as expensive}}</ref><ref name="Kosoff 2015">{{cite web | last=Chung | first=Hannah | title=There's one app you should be using to make your Instagram pictures look so much better - here's how it works | website=[[Business Insider]] | date=October 29, 2015 | url=http://www.businessinsider.com/how-to-use-vscocam-app-2015-10 | access-date=June 8, 2017}}</ref><ref name="fastco">{{cite web | last= Chung | first=Hannah | title= VSCO Cam, The Anti-Instagram, Is The Future Of Mobile Photography| website=[[Fast Company (magazine)|Fast Company]] | date= 13 August 2013 | url=https://www.fastcompany.com/3015537/vsco-cam-the-anti-instagram-is-the-future-of-mobile-photography | access-date=20 March 2018}}</ref> The VSCO app allows users to capture photos in the app and edit them, using preset [[Filter (social media)|filters]] and editing tools.<ref name="Sipes 2014 p. 112" /><ref name="Clawson 2015 p. 91">{{cite book | last=Clawson | first=M. | title=iPhoneography: How to Create Inspiring Photos with Your Smartphone | publisher=[[Apress]] | year=2015 | isbn=978-1-4842-1757-3 | url=https://books.google.com/books?id=2a1PCwAAQBAJ&pg=PA91 | access-date=June 8, 2017 | page=91}}</ref><ref name="Song Von Furstenberg 2016 p. 89">{{cite book | last1=Song | first1=A. | last2=Von Furstenberg | first2=D. | title=Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform | publisher=[[Abrams Books|Abrams]] | year=2016 | isbn=978-1-61312-989-0 | url=https://books.google.com/books?id=UHiqDAAAQBAJ&pg=PT89 | access-date=June 8, 2017 | page=89}}</ref>


== History ==
== History ==
Visual Supply Company was founded by Joel Flory and Greg Lutze in California in 2011.<ref name="fastco" /><ref name="nyt">{{Cite web|url=https://www.nytimes.com/2015/02/20/fashion/vsco-cam-filtered-photos-no-emojis-allowed.html?_r=0|title=VSCO Cam: Filtered Photos, No Emojis Allowed|last=Marikar|first=Sheila|date=2015-02-20|website=[[The New York Times]]|archive-url=|archive-date=|dead-url=|access-date=2017-05-15}}</ref><ref name="Sipes 2014 p. 112">{{cite book | last=Sipes | first=T. | title=Urban Exploration Photography: A Guide to Creating and Editing Images of Abandoned Places | publisher=[[Pearson Education]] | year=2014 | isbn=978-0-13-400868-4 | url=https://books.google.com/books?id=bhrVBQAAQBAJ&pg=PA112 | access-date=June 8, 2017 | page=112}}</ref> It raised $40 million from investors in May 2014.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2015-04-24/fancy-photo-app-startup-vsco-raises-30-million-more|title=Fancy Photo App Startup VSCO Raises $30 Million More|last=Newcomer|first=Eric|date=2015-04-24|work=[[Bloomberg.com]]|access-date=2017-05-15|archive-url=|archive-date=|dead-url=}}</ref> In 2015, it acquired Artifact Uprising, an artisan photo album company.<ref>{{Cite web|url=http://www.denverpost.com/2017/01/17/artifact-uprising-remains-intact-vsco-consolidation/|title=Artifact Uprising remains intact in Denver while VSCO consolidates|last=Chuang|first=Tamara|date=January 17, 2017|website=[[The Denver Post]]|archive-url=|archive-date=|dead-url=|access-date=2017-05-15}}</ref> Visual Supply Company has locations in [[Denver|Denver, Colorado]] and [[Oakland, California]] but is based at the Oakland site.<ref>{{cite web | last=Perez | first=Sarah | title=VSCO shuts down its New York office | website=[[TechCrunch]] | date=January 11, 2017 | url=https://techcrunch.com/2017/01/11/vsco-shuts-down-its-new-york-office/ | access-date=June 8, 2017}}</ref><ref name=":0">{{Cite web|url=https://vsco.co/about/company|title=VSCO|website=VSCO|language=en|access-date=2017-11-29}}</ref> As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million users. <ref>{{cite web|url=https://vscopress.co|website=vscopress|access-date=April 15, 2019}}</ref>
Visual Supply Company was founded by Joel Flory and Greg Lutze in California, in 2011.<ref name="fastco" /><ref name="nyt">{{Cite web|url=https://www.nytimes.com/2015/02/20/fashion/vsco-cam-filtered-photos-no-emojis-allowed.html?_r=0|title=VSCO Cam: Filtered Photos, No Emojis Allowed|last=Marikar|first=Sheila|date=2015-02-20|website=[[The New York Times]]|access-date=2017-05-15}}</ref><ref name="Sipes 2014 p. 112">{{cite book | last=Sipes | first=T. | title=Urban Exploration Photography: A Guide to Creating and Editing Images of Abandoned Places | publisher=[[Pearson Education]] | year=2014 | isbn=978-0-13-400868-4 | url=https://books.google.com/books?id=bhrVBQAAQBAJ&pg=PA112 | access-date=June 8, 2017 | page=112}}</ref> VSCO was launched in 2012.<ref>{{cite web|last=Cuccinello|first=Hayley C.|url=https://www.forbes.com/sites/hayleycuccinello/2019/07/24/vsco-makes-a-sophisticated-photo-app-the-500-million-startup-wants-to-be-more-than-that/#2693219358e1|title=VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That.|work=[[Forbes (magazine)|Forbes]]|date=July 24, 2019|access-date=April 4, 2020}}</ref> It raised $40 million from investors in May 2014.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2015-04-24/fancy-photo-app-startup-vsco-raises-30-million-more|title=Fancy Photo App Startup VSCO Raises $30 Million More|last=Newcomer|first=Eric|date=2015-04-24|work=[[Bloomberg.com]]|access-date=2017-05-15}}</ref> In 2017, VSCO launched a subscription model.<ref>{{Cite web |last=Cuccinello |first=Hayley C. |title=VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That. |url=https://www.forbes.com/sites/hayleycuccinello/2019/07/24/vsco-makes-a-sophisticated-photo-app-the-500-million-startup-wants-to-be-more-than-that/ |access-date=2022-09-30 |website=Forbes |language=en}}</ref> As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million paying members.<ref>{{cite web |title=VSCO Rides Subscription Boom to 2 Million Paid Users |url=https://cheddar.com/media/photo-editing-app-vsco-gets-creative-after-massive-growth |access-date=November 9, 2018 |website=[[Cheddar.com]]|date=9 November 2018 }}</ref> In 2019, VSCO acquired Rylo, a video editing startup founded by the original developer of Instagram’s Hyperlapse.<ref>{{Cite web|url=https://techcrunch.com/2019/12/10/vsco-acquires-video-editing-startup-rylo/|title=VSCO acquires video editing startup Rylo|last=Clark|first=Kate|date=December 10, 2019|website=[[TechCrunch]]|access-date=2019-12-10}}</ref> Visual Supply Company has locations in [[Oakland, California]], where it is headquartered, and [[Chicago, Illinois]].<ref>{{cite web | last=Nordli | first=Brian| title=Oakland-Based Photo App VSCO is Setting up Shop in Chicago | website=[[BuiltInChicago]] | date=August 22, 2019 | url=https://www.builtinchicago.org/2019/08/22/vsco-opens-chicago-office | access-date=August 22, 2019}}</ref><ref name=":0">{{Cite web|url=https://vsco.co/about/company|title=VSCO|website=VSCO|language=en|access-date=2017-11-29}}</ref> In December 2020 VSCO acquired [[Artificial intelligence|AI]]-powered video editing app Trash.<ref>{{cite web|title=Trash is Joining VSCO!|url=https://medium.com/thetrashapp/trash-is-joining-vsco-def29918dca|website=[[Medium (website)|Medium]]|date=3 December 2020|access-date=May 2, 2021}}</ref>


In April 2018, VSCO reached over 30 million users.<ref>{{Cite web |title=News |url=https://vscopress.co/news}}</ref>
== Usage ==
== Usage ==
⚫
Photos can be taken or imported from the camera roll, as well as short videos or animated GIFs (known in the app as DSCO; iOS only).<ref>{{cite web | last=Perez | first=Sarah | title=VSCO Takes On Instagram's Boomerang With Its New GIF Creation App DSCO | website=TechCrunch | date=October 29, 2015 | url=https://techcrunch.com/2015/10/29/vsco-takes-on-instagrams-boomerang-with-its-new-gif-creation-app-dsco/ | access-date=June 8, 2017}}</ref> The user can edit their photos through various preset filters, or through the “toolkit” feature which allows finer adjustments, to fade, clarity, skin tone, tint, sharpen, [[Colorfulness|saturation]], [[Contrast (vision)|contrast]], temperature, exposure, and other properties.<ref>{{Cite news|url= https://www.theguardian.com/technology/2017/jul/15/ten-ways-to-master-instagram |title= Ten tips that will make you a master of Instagram |last=Dredge|first=Stuart|date=15 July 2017 |work=[[The Observer]]|access-date=20 March 2018}}</ref> Users have the option of posting their photos to their profile, where they can also add captions and hashtags. Photos can also be exported back into the camera roll or shared to other social networking services.


Users must register an account in order to use the app.<ref name=":12" />
The '''VSCO Feed''' tab displays pictures posted or reposted by other users you follow. <ref>{{Cite web|url=https://iphonephotographyschool.com/vsco/|title=VSCO App Tutorial: How To Shoot & Edit Beautiful iPhone Photos|date=2019-02-06|website=iPhone Photography School|access-date=2019-04-15}}</ref>


⚫
Photos can be taken or imported from the camera roll, as well as short videos or animated [[GIF]]s (known in the app as DSCO; iOS only).<ref>{{cite web | last=Perez | first=Sarah | title=VSCO Takes On Instagram's Boomerang With Its New GIF Creation App DSCO | website=TechCrunch | date=October 29, 2015 | url=https://techcrunch.com/2015/10/29/vsco-takes-on-instagrams-boomerang-with-its-new-gif-creation-app-dsco/ | access-date=June 8, 2017}}</ref> The user can edit their photos through various preset filters, or through the "toolkit" feature which allows finer adjustments to fade, clarity, skin tone, tint, [[acutance|sharpness]], [[Colorfulness|saturation]], [[Contrast (vision)|contrast]], temperature, exposure, and other properties.<ref>{{Cite news|url= https://www.theguardian.com/technology/2017/jul/15/ten-ways-to-master-instagram |title= Ten tips that will make you a master of Instagram |last=Dredge|first=Stuart|date=15 July 2017 |work=[[The Observer]]|access-date=20 March 2018}}</ref> Users have the option of posting their photos to their profile, where they can also add captions and hashtags. Photos can also be exported back into the camera roll or shared with other social networking services. The users also have an option to edit their own videos from their camera roll with the VSCO yearly membership, but they are not able to post camera roll as VSCO Film X<ref>{{cite web |title=VSCO Film X | date=June 4, 2024 | url= https://vsccoapk.com/vsco-x/ | access-date=September 25, 2024}}</ref> videos to their account on VSCO.
The '''Discover''' tab allows users to explore profiles and pictures suggested to them. These suggestions are created through "Ava", AI software that sorts pictures based on "moods" that it believes will appeal most to the user. These photos can be republished into their collection.<ref>{{Cite web|last=Salcedo|first=Ken|date=February 7, 2018|url=https://www.ibtimes.com/vsco-app-update-adds-new-discover-feature-powered-ai-called-ava-2650727|title=VSCO App Update Adds New Discover Feature Powered by AI Called Ava|website=International Business Times|language=en-US|access-date=2019-04-11}}</ref>
⚫
[[JPEG]] and [[Raw image format|raw]] image files can be used.<ref>{{cite web | last=Grigonis | first=Hillary | title=RAW has arrived in VSCO - and more filters inspired by real film are next | website=[[Digital Trends]] | date=December 9, 2016 | url=https://www.digitaltrends.com/photography/vsco-adds-raw-support/ | access-date=June 8, 2017}}</ref>


== See also ==
The '''Search''' tab allows the user to search for profiles, images, or journals (set of images and/or text).<ref>{{Cite web|url=https://support.vsco.co/hc/en-us/articles/202904010-How-to-Use-VSCO|title=How to Use VSCO|website=VSCO Help Center|language=en-US|access-date=2017-12-04}}</ref>
* [[Prequel app|Prequel]]

* [[Picsart]]
The '''Messaging''' tab, located within your profile notification center, allows users to communicate with one another. This app feature was created to spark creative conversation between users, through sending images, profiles, and themes to be peer reviewed or help generate new ideas. Private messages can only be sent to users that already follow you.<ref>{{Cite web|url=https://vsco.co/vsco/journal/introducing-messages|title=Introducing Messages {{!}} VSCO {{!}} VSCO|website=vsco.co/vsco {{!}} VSCO|language=en|access-date=2019-04-15}}</ref>

⚫
[[JPEG]] and [[Raw image format|raw]] image files can be used.<ref>{{cite web | last=Grigonis | first=Hillary | title=RAW has arrived in VSCO - and more filters inspired by real film are next | website=[[Digital Trends]] | date=December 9, 2016 | url=https://www.digitaltrends.com/photography/vsco-adds-raw-support/ | ref=harv | access-date=June 8, 2017}}</ref>


== References ==
== References ==
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[[Category:Android (operating system) software]]
[[Category:Android (operating system) software]]
[[Category:IOS software]]
[[Category:IOS software]]
[[Category:2012 software]]
[[Category:American social networking websites]]

Latest revision as of 16:15, 9 October 2024

For the orchestra, see Victoria School Chinese Orchestra. For the fashion subculture, see VSCO girl. For the company with the same ticker, see Victoria's Secret.
VSCO
Developer(s)Visual Supply Company
Initial release2011
Stable release(s)
Android345 / October 31, 2023; 13 months ago (2023-10-31)
iOS352.0.1 / December 21, 2023; 11 months ago (2023-12-21)[1]
Operating systemAndroid 6+, iOS 15+
Size66.36 MB (Android)
154.5 MB (iOS)
LicenseCommercial software as a service[2]
Websitevsco.co

VSCO (/ˈvɪskoʊ/ ⓘ), formerly known as VSCO Cam, is a photography mobile app for iOS and Android devices. The app was created by Joel Flory and Greg Lutze.[3][4][5] The VSCO app allows users to capture photos in the app and edit them, using preset filters and editing tools.[6][7][8]

History

[edit]

Visual Supply Company was founded by Joel Flory and Greg Lutze in California, in 2011.[5][9][6] VSCO was launched in 2012.[10] It raised $40 million from investors in May 2014.[11] In 2017, VSCO launched a subscription model.[12] As of 2018, Visual Supply Company has $90 million in funding from investors and over 2 million paying members.[13] In 2019, VSCO acquired Rylo, a video editing startup founded by the original developer of Instagram’s Hyperlapse.[14] Visual Supply Company has locations in Oakland, California, where it is headquartered, and Chicago, Illinois.[15][16] In December 2020 VSCO acquired AI-powered video editing app Trash.[17]

In April 2018, VSCO reached over 30 million users.[18]

Usage

[edit]

Users must register an account in order to use the app.[2]

Photos can be taken or imported from the camera roll, as well as short videos or animated GIFs (known in the app as DSCO; iOS only).[19] The user can edit their photos through various preset filters, or through the "toolkit" feature which allows finer adjustments to fade, clarity, skin tone, tint, sharpness, saturation, contrast, temperature, exposure, and other properties.[20] Users have the option of posting their photos to their profile, where they can also add captions and hashtags. Photos can also be exported back into the camera roll or shared with other social networking services. The users also have an option to edit their own videos from their camera roll with the VSCO yearly membership, but they are not able to post camera roll as VSCO Film X[21] videos to their account on VSCO.

JPEG and raw image files can be used.[22]

See also

[edit]

References

[edit]
  1. ^ "VSCO: Photo & Video Editor". App Store. Retrieved 2021-05-28.
  2. ^ a b "Terms of Use Agreement". vsco.co. VSCO Corporation. Retrieved 29 March 2020.
  3. ^ Chung, Hannah (25 November 2015). "VSCO makes its expensive desktop photo filters half as expensive". The Verge. Retrieved 29 August 2017.
  4. ^ Chung, Hannah (October 29, 2015). "There's one app you should be using to make your Instagram pictures look so much better - here's how it works". Business Insider. Retrieved June 8, 2017.
  5. ^ a b Chung, Hannah (13 August 2013). "VSCO Cam, The Anti-Instagram, Is The Future Of Mobile Photography". Fast Company. Retrieved 20 March 2018.
  6. ^ a b Sipes, T. (2014). Urban Exploration Photography: A Guide to Creating and Editing Images of Abandoned Places. Pearson Education. p. 112. ISBN 978-0-13-400868-4. Retrieved June 8, 2017.
  7. ^ Clawson, M. (2015). iPhoneography: How to Create Inspiring Photos with Your Smartphone. Apress. p. 91. ISBN 978-1-4842-1757-3. Retrieved June 8, 2017.
  8. ^ Song, A.; Von Furstenberg, D. (2016). Capture Your Style: Transform Your Instagram Images, Showcase Your Life, and Build the Ultimate Platform. Abrams. p. 89. ISBN 978-1-61312-989-0. Retrieved June 8, 2017.
  9. ^ Marikar, Sheila (2015-02-20). "VSCO Cam: Filtered Photos, No Emojis Allowed". The New York Times. Retrieved 2017-05-15.
  10. ^ Cuccinello, Hayley C. (July 24, 2019). "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That". Forbes. Retrieved April 4, 2020.
  11. ^ Newcomer, Eric (2015-04-24). "Fancy Photo App Startup VSCO Raises $30 Million More". Bloomberg.com. Retrieved 2017-05-15.
  12. ^ Cuccinello, Hayley C. "VSCO Makes A Sophisticated Photo App. The $500 Million Startup Wants To Be More Than That". Forbes. Retrieved 2022-09-30.
  13. ^ "VSCO Rides Subscription Boom to 2 Million Paid Users". Cheddar.com. 9 November 2018. Retrieved November 9, 2018.
  14. ^ Clark, Kate (December 10, 2019). "VSCO acquires video editing startup Rylo". TechCrunch. Retrieved 2019-12-10.
  15. ^ Nordli, Brian (August 22, 2019). "Oakland-Based Photo App VSCO is Setting up Shop in Chicago". BuiltInChicago. Retrieved August 22, 2019.
  16. ^ "VSCO". VSCO. Retrieved 2017-11-29.
  17. ^ "Trash is Joining VSCO!". Medium. 3 December 2020. Retrieved May 2, 2021.
  18. ^ "News".
  19. ^ Perez, Sarah (October 29, 2015). "VSCO Takes On Instagram's Boomerang With Its New GIF Creation App DSCO". TechCrunch. Retrieved June 8, 2017.
  20. ^ Dredge, Stuart (15 July 2017). "Ten tips that will make you a master of Instagram". The Observer. Retrieved 20 March 2018.
  21. ^ "VSCO Film X". June 4, 2024. Retrieved September 25, 2024.
  22. ^ Grigonis, Hillary (December 9, 2016). "RAW has arrived in VSCO - and more filters inspired by real film are next". Digital Trends. Retrieved June 8, 2017.
Retrieved from "https://en.wikipedia.org/w/index.php?title=VSCO&oldid=1250299814"