Suso (drink): Difference between revisions
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{{Short description|Carbonated fruit juice drink}} |
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{{infobox beverage |
{{infobox beverage |
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| name = SUSO |
| name = SUSO |
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'''Suso''' is a carbonated fruit juice drink manufactured and sold in the UK. Founded by creative entrepreneurs Graeme Dignan, Ross Cairns and Tara Macdonald, it is made by London-based Suso Drinks Ltd, run by a team comprising former [[Red Bull]] Managing Director Harry Drnec, former General Manager of [[Relentless (drink)|Relentless]] Sean Uprichard, former CEO at [[PJ Smoothies]] Andrew King, and former L'Oreal UK Sales Director Jamie Farrell. |
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Launched into the UK market with a £4 million marketing budget in February 2008, |
Launched into the UK market with a £4 million marketing budget in February 2008, Suso is currently distributed to over 600 UK secondary schools and national supermarkets including [[Tesco]], [[Sainsbury's]], [[Asda]], [[Morrisons]], [[Waitrose]] and [[Superdrug]].<ref name="marketingweek1">{{Cite web|url=https://www.marketingweek.com/?id=59270&u=pg_dtl_art_news&m=pg_hdr_art|title=Marketing Week | marketing news, opinion, trends and jobs|date=November 15, 2024|website=Marketing Week}}</ref> |
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It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.<ref> |
It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.<ref>{{Cite web|url=https://www.morningadvertiser.co.uk|title=Pub News & Pub Property Search for the UK pub trade|website=morningadvertiser.co.uk}}</ref><ref name="marketingweek2">{{Cite web|url=https://www.marketingweek.com/?id=59270&u=pg_dtl_art_news&m=pg_hdr_art%3C|title=Marketing Week | marketing news, opinion, trends and jobs|date=November 15, 2024|website=Marketing Week}}</ref><ref>[http://www.mad.co.uk/Main/News/Sectors/FoodDrink/Drink/Articles/c1ab5e143e5448db810b0acba060b32e/Will-Suso-inject-sparkle-into-carbonated-drinks.html Will Suso inject sparkle into carbonated drinks?<!-- Bot generated title -->]</ref><ref>{{Cite web|url=http://www.foodanddrinktechnology.com/story.asp?id=2024843|title=foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry<!-- Bot generated title -->}}</ref> |
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In 2012, the brand was sold to [[Cott Beverages]] |
In 2012, the brand was sold to [[Cott Beverages]]<ref>{{Cite web|url=https://www.themanufacturer.com/articles/cott-beverages-expands-branded-product-portfolio-with-suso-acquisition/|title=Cott Beverages expands its portfolio with SUSO acquisition|website=The Manufacturer}}</ref> and was relaunched in January 2021 after a few years' absence with a new look.<ref>{{Cite web|url=https://www.facebook.com/susodrinks/photos/a.432449144748/10159726721529749/?type=3&mibextid=rS40aB7S9Ucbxw6v|title=SUSO drinks - SUSO drinks added a new photo.|website=www.facebook.com}}</ref> |
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==References== |
==References== |
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==External links== |
==External links== |
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* [ |
* [https://www.susodrinks.co.uk/ Official Website] |
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{{Citrus sodas}} |
{{Citrus sodas}} |
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{{soft-drink-stub}} |
{{soft-drink-stub}} |
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Latest revision as of 19:50, 17 November 2024
| Type | Carbonated fruit juice |
|---|---|
| Manufacturer | SUSO drinks Ltd. |
| Introduced | 2008 |
| Color | red |
| Related products | PJ drinks |
Suso is a carbonated fruit juice drink manufactured and sold in the UK. Founded by creative entrepreneurs Graeme Dignan, Ross Cairns and Tara Macdonald, it is made by London-based Suso Drinks Ltd, run by a team comprising former Red Bull Managing Director Harry Drnec, former General Manager of Relentless Sean Uprichard, former CEO at PJ Smoothies Andrew King, and former L'Oreal UK Sales Director Jamie Farrell.
Launched into the UK market with a £4 million marketing budget in February 2008, Suso is currently distributed to over 600 UK secondary schools and national supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Superdrug.[1]
It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.[2][3][4][5]
In 2012, the brand was sold to Cott Beverages[6] and was relaunched in January 2021 after a few years' absence with a new look.[7]
References
[edit]- ^ "Marketing Week | marketing news, opinion, trends and jobs". Marketing Week. November 15, 2024.
- ^ "Pub News & Pub Property Search for the UK pub trade". morningadvertiser.co.uk.
- ^ "Marketing Week | marketing news, opinion, trends and jobs". Marketing Week. November 15, 2024.
- ^ Will Suso inject sparkle into carbonated drinks?
- ^ "foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry".
- ^ "Cott Beverages expands its portfolio with SUSO acquisition". The Manufacturer.
- ^ "SUSO drinks - SUSO drinks added a new photo". www.facebook.com.
External links
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