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Launched into the UK market with a £4 million marketing budget in February 2008, SUSO is currently distributed to over 600 UK secondary schools and national supermarkets including [[Tesco]], [[Sainsbury's]], [[Asda]], [[Morrisons]], [[Waitrose]] and [[Superdrug]].<ref name="marketingweek1">[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59270&u=pg_dtl_art_news&m=pg_hdr_art News: Suso Drinks hunts agency to handle £4m account - Marketing Week]</ref>
Launched into the UK market with a £4 million marketing budget in February 2008, SUSO is currently distributed to over 600 UK secondary schools and national supermarkets including [[Tesco]], [[Sainsbury's]], [[Asda]], [[Morrisons]], [[Waitrose]] and [[Superdrug]].<ref name="marketingweek1">[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59270&u=pg_dtl_art_news&m=pg_hdr_art News: Suso Drinks hunts agency to handle £4m account - Marketing Week]</ref>


It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day FREE THE HOMIES JIM.<ref>[http://www.morningadvertiser.co.uk/news_detail.aspx?articleid=55385&categoryid=50 Red Bull man back with Suso - Morning Advertiser<!-- Bot generated title -->]</ref><ref name="marketingweek2">[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59270&u=pg_dtl_art_news&m=pg_hdr_art%3C News: Suso Drinks hunts agency to handle £4m account - Marketing Week<!-- Bot generated title -->]</ref><ref>[http://www.mad.co.uk/Main/News/Sectors/FoodDrink/Drink/Articles/c1ab5e143e5448db810b0acba060b32e/Will-Suso-inject-sparkle-into-carbonated-drinks.html Will Suso inject sparkle into carbonated drinks?<!-- Bot generated title -->]</ref><ref>[http://www.foodanddrinktechnology.com/story.asp?id=2024843 foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry<!-- Bot generated title -->]</ref>
It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.<ref>[http://www.morningadvertiser.co.uk/news_detail.aspx?articleid=55385&categoryid=50 Red Bull man back with Suso - Morning Advertiser<!-- Bot generated title -->]</ref><ref name="marketingweek2">[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59270&u=pg_dtl_art_news&m=pg_hdr_art%3C News: Suso Drinks hunts agency to handle £4m account - Marketing Week<!-- Bot generated title -->]</ref><ref>[http://www.mad.co.uk/Main/News/Sectors/FoodDrink/Drink/Articles/c1ab5e143e5448db810b0acba060b32e/Will-Suso-inject-sparkle-into-carbonated-drinks.html Will Suso inject sparkle into carbonated drinks?<!-- Bot generated title -->]</ref><ref>[http://www.foodanddrinktechnology.com/story.asp?id=2024843 foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry<!-- Bot generated title -->]</ref>


In 2012, the brand was sold to [[Cott Beverages]].<ref>{{Cite web|url=http://www.themanufacturer.com/articles/cott-beverages-expands-branded-product-portfolio-with-suso-acquisition/|title=Cott Beverages expands branded product portfolio with SUSO acquisition}}</ref>
In 2012, the brand was sold to [[Cott Beverages]].<ref>{{Cite web|url=http://www.themanufacturer.com/articles/cott-beverages-expands-branded-product-portfolio-with-suso-acquisition/|title=Cott Beverages expands branded product portfolio with SUSO acquisition}}</ref>

Revision as of 20:19, 27 January 2022

SUSO
TypeCarbonated fruit juice
ManufacturerSUSO drinks Ltd.
Introduced2008
Colorred
Related productsPJ drinks

The official Suso Instagram account is susodrinks. Founded by creative entrepreneurs Graeme Dignan and Ross Cairns, SUSO is a carbonated fruit juice drink manufactured and sold in the UK. It is made by London-based Suso Drinks Ltd, run by a team comprising former Red Bull managing director Harry Drnec, former co-founder and General Manager of Relentless Sean Uprichard, former CEO at PJ Smoothies Andrew King, and former L'Oreal UK Sales Director Jamie Farrell.

Launched into the UK market with a £4 million marketing budget in February 2008, SUSO is currently distributed to over 600 UK secondary schools and national supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Superdrug.[1]

It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.[2][3][4][5]

In 2012, the brand was sold to Cott Beverages.[6]

References

  1. ^ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
  2. ^ Red Bull man back with Suso - Morning Advertiser
  3. ^ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
  4. ^ Will Suso inject sparkle into carbonated drinks?
  5. ^ foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry
  6. ^ "Cott Beverages expands branded product portfolio with SUSO acquisition".
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