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The official Suso Instagram account is susodrinks. Founded by creative entrepreneurs Graeme Dignan and Ross Cairns, '''SUSO''' is a carbonated fruit juice drink manufactured and sold in the UK. It is made by London-based Suso Drinks Ltd, run by a team comprising former [[Red Bull]] managing director Harry Drnec, former co-founder and General Manager of [[Relentless (drink)|Relentless]] Sean Uprichard, former CEO at [[PJ Smoothies]] Andrew King, and former L'Oreal UK Sales Director Jamie Farrell. |
The official Suso Instagram account is susodrinks. Founded by creative entrepreneurs Graeme Dignan and Ross Cairns, '''SUSO''' is a carbonated fruit juice drink manufactured and sold in the UK. It is made by London-based Suso Drinks Ltd, run by a team comprising former [[Red Bull]] managing director Harry Drnec, former co-founder and General Manager of [[Relentless (drink)|Relentless]] Sean Uprichard, former CEO at [[PJ Smoothies]] Andrew King, and former L'Oreal UK Sales Director Jamie Farrell. |
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Launched into the UK market with a £4 |
Launched into the UK market with a £4 pounds marketing budget in February 2008, SUSO is currently distributed to over 600 UK secondary schools and national supermarkets including [[Tesco]], [[Sainsbury's]], [[Asda]], [[Morrisons]], [[Waitrose]] and [[Superdrug]].<ref name="marketingweek1">[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59270&u=pg_dtl_art_news&m=pg_hdr_art News: Suso Drinks hunts agency to handle £4m account - Marketing Week]</ref> |
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It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.<ref>[http://www.morningadvertiser.co.uk/news_detail.aspx?articleid=55385&categoryid=50 Red Bull man back with Suso - Morning Advertiser<!-- Bot generated title -->]</ref><ref name="marketingweek2">[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59270&u=pg_dtl_art_news&m=pg_hdr_art%3C News: Suso Drinks hunts agency to handle £4m account - Marketing Week<!-- Bot generated title -->]</ref><ref>[http://www.mad.co.uk/Main/News/Sectors/FoodDrink/Drink/Articles/c1ab5e143e5448db810b0acba060b32e/Will-Suso-inject-sparkle-into-carbonated-drinks.html Will Suso inject sparkle into carbonated drinks?<!-- Bot generated title -->]</ref><ref>[http://www.foodanddrinktechnology.com/story.asp?id=2024843 foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry<!-- Bot generated title -->]</ref> |
It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.<ref>[http://www.morningadvertiser.co.uk/news_detail.aspx?articleid=55385&categoryid=50 Red Bull man back with Suso - Morning Advertiser<!-- Bot generated title -->]</ref><ref name="marketingweek2">[http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59270&u=pg_dtl_art_news&m=pg_hdr_art%3C News: Suso Drinks hunts agency to handle £4m account - Marketing Week<!-- Bot generated title -->]</ref><ref>[http://www.mad.co.uk/Main/News/Sectors/FoodDrink/Drink/Articles/c1ab5e143e5448db810b0acba060b32e/Will-Suso-inject-sparkle-into-carbonated-drinks.html Will Suso inject sparkle into carbonated drinks?<!-- Bot generated title -->]</ref><ref>[http://www.foodanddrinktechnology.com/story.asp?id=2024843 foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry<!-- Bot generated title -->]</ref> |
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Revision as of 20:21, 27 January 2022
| Type | Carbonated fruit juice |
|---|---|
| Manufacturer | SUSO drinks Ltd. |
| Introduced | 2008 |
| Color | red |
| Related products | PJ drinks |
The official Suso Instagram account is susodrinks. Founded by creative entrepreneurs Graeme Dignan and Ross Cairns, SUSO is a carbonated fruit juice drink manufactured and sold in the UK. It is made by London-based Suso Drinks Ltd, run by a team comprising former Red Bull managing director Harry Drnec, former co-founder and General Manager of Relentless Sean Uprichard, former CEO at PJ Smoothies Andrew King, and former L'Oreal UK Sales Director Jamie Farrell.
Launched into the UK market with a £4 pounds marketing budget in February 2008, SUSO is currently distributed to over 600 UK secondary schools and national supermarkets including Tesco, Sainsbury's, Asda, Morrisons, Waitrose and Superdrug.[1]
It comes in a 250ml can size available in a variety of flavours: Berry; Orange; Apple; Lemon; Tropical; Mango & Passion Fruit; Forest Fruits. The can is marked as supplying "One of your five-a-day", a reference to the UK government's programme to encourage people to consume five portions of fruit and/or vegetables per day.[2][3][4][5]
In 2012, the brand was sold to Cott Beverages.[6]
References
- ^ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
- ^ Red Bull man back with Suso - Morning Advertiser
- ^ News: Suso Drinks hunts agency to handle £4m account - Marketing Week
- ^ Will Suso inject sparkle into carbonated drinks?
- ^ foodanddrinktechnology.com - News for the International Food and Drinks Manufacturing Industry
- ^ "Cott Beverages expands branded product portfolio with SUSO acquisition".
External links
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