Telugu cinema

Telugu cinema
Prasads Multiplex, Hyderabad
No. of screens	2809 Single-screens in Andhra Pradesh and Telangana states of India.
Main distributors	Suresh Productions Sri Venkateswara Creations Geetha Arts 14 Reels Entertainment PVP Cinema Prasad Art Pictures
Produced feature films (2013)
Total	256
Gross box office (2013)
National films	India: ₹1,150 crore (US$140 million)

Telugu cinema, also known by its sobriquet Tollywood, is a part of Indian cinema producing films in the Telugu language, and is centered in the Indian states of Andhra Pradesh and Telangana, particularly in the Hyderabad neighbourhood of Film Nagar. Since 1909, filmmaker Raghupathi Venkaiah Naidu was involved in many aspects of Indian cinemas history like producing short films, travelling to different regions in Asia to promote film work. In 1921, he produced the first silent film Bhishma Pratigna. He is cited as the father of Telugu cinema.

In 1933, East India Film Company produced its first Indian film, Savitri, in Telugu. Shot in Calcutta on a budget of ₹ 75 thousand, and based on a popular stage play by Mylavaram Bala Bharathi Samajam, the film was directed by father of Telugu Theater Movement Chittajallu Pullaiah and cast stage actors Vemuri Gaggaiah and Dasari Ramathilakam as "Yama" and "Savithri" respectively. The blockbuster film has received an honorary diploma at Venice Film Festival.

The 1951 film Patala Bhairavi was the first South Indian film, premiering at the first India International Film Festival, held in Mumbai on 24 January 1952. CNN-IBN listed Patala Bhairavi (1951), Malliswari (1951), Devadasu (1953), Mayabazar (1957), Nartanasala (1963), Maro Charithra (1978), Maa Bhoomi (1979), Sankarabharanam (1979), Sagara Sangamam (1983), and Siva (1989), among The 100 Greatest Indian Films of All Time.

T. Subbarami Reddy has produced the only Sanskrit film from the state, Bhagavad Gita which received the National Film Award for Best Feature Film in 1993. The first film studio in South India, Durga Cinetone was built in 1936 by Nidamarthi Surayya in Rajahmundry, Andhra Pradesh. In the years 2005, 2006 and 2008 the industry has produced the largest number of films in India exceeding the number of films produced in Bollywood. The industry holds the Guinness World Record for the largest film production facility in the world. The Prasads IMAX located in Hyderabad is one of the largest 3D IMAX screen, and the most attended cinema screen in the world.

As per the CBFC report of 2012, the industry is placed second in India, in terms of films produced yearly. The industry holds a memorandum of understanding with Motion Picture Association of America to combat video piracy. Contemporary films like Dookudu (2011), and Eega (2012) have each grossed more than ₹ 100 crore (approximately 15.7 Million US Dollars) at the worldwide box office. 2015 epic film Baahubali, touted to be the most expensive Indian film. was featured in BBC's documentary on 100 Years of Indian cinema directed by Sanjeev Bhaskar.

History

Early development

Promotional poster of Bhakta Prahlada the first full length Telugu talkie produced and directed by H. M. Reddy to have a theatrical release.

The Telugu film industry was originated with silent films in 1912, with the production and release of Bhisma Pratighna in 1921 The film was directed by Raghupathi Venkaiah Naidu and his son R. S. Prakash. On the other hand, Yaragudipati Varada Rao and, R. S. Prakash Rao have established a long-lasting precedent of focusing exclusively on religious themes; Nandanar, Gajendra Moksham, and Matsyavatar, three of their most noted productions, centred on religious figures, parables, and morals. In 1935, Andhra Cine Tone was built in Visakhapatnam by Gottumukkala Jagannadha Raju. He introduced digital theater sound with the 1933 film Jagadamba.

Rise of the "talkie"

Vuppaladadiyam Nagayya, first multilingual film actor, singer, music composer, producer and director in South India to be honoured with the Padma Shri. He is known as the Paul Muni of India, and the first Telugu film star.

The first Telugu film with audible dialogue, Bhakta Prahlada, was produced by H.M. Reddy, who directed the first South Indian talkie Kalidas (1931). Bhakta Prahlada was completed on 15 September 1931, which hence forth became known as "Telugu Film Day" to commemorate its completion; however, the film had a theatrical release on 6 February 1932. Popularly known as talkies, films with sound quickly grew in number and popularity. In 1934, the industry saw its first major commercial success with Lavakusa. Directed by C. Pullaiah and starring Parupalli Subbarao and Sriranjani in lead roles, the film attracted unprecedented numbers of viewers to theatres and thrust the young industry into mainstream culture.

By 1936, the mass appeal of film allowed directors to move away from religious and mythological themes. That year, under the direction of Krithiventi Nageswara Rao, Prema Vijayam, a film focusing on social issues, was released. Its success prompted the production of dozens of other immensely successful 'social films', notably 1939's Vandemataram, touching on societal problems like the practice of giving dowry, Telugu films increasingly focused on contemporary living: 29 of the 96 films released between 1937 and 1947 had social themes.

In 1938, Gudavalli Ramabrahmam, has co-produced and directed the social problem film, Mala Pilla which dealt with the crusade against untouchability, prevailing in pre-independent India. In 1939, He directed Raithu Bidda, starring thespian Bellary Raghava. The film was banned by the British administration in the region, for depicting the uprise of the peasantry among the Zamindar's during the British raj.

1940 film, Vishwa Mohini, is the first Indian film, depicting the Indian movie world. The film was directed by Y. V. Rao and scripted by Balijepalli Lakshmikanta Kavi, starring Chittor V. Nagaiah in the lead role. 1951 film Malliswari is the first Telugu film, to be screened at International film festivals like Asia Pacific Film Festival. The film had a public release with thirteen prints along with Chinese subtitles at Beijing on 14, March 1953, and a 16 mm film print was also screened in the United States. The film was directed by Bommireddy Narasimha Reddy, the first person to receive the Dada Saheb Phalke Award from South Indian film industry. He was the first Indian film personality, to receive Padmabhushan in 1974, and the Doctor of Letters honour.

The outbreak of World War II and the subsequent resource scarcity caused the British Raj to impose a limit on the use of filmstrip in 1943 to 11,000 feet, a sharp reduction from the 20,000 feet that had been common till then. As a result, the number of films produced during the war was substantially lower than in previous years. Nonetheless, before the ban, an important shift occurred in the industry: Independent studios formed, actors and actresses were signed to contracts limiting whom they could work for, and films moved from social themes to folklore legends. Ghantasala Balaramayya, has directed the mythological Seetarama Jananam under his home production, Prathiba Picture, marking veteran Akkineni Nageswara Rao's Telugu film acting debut in 1944.

Industry

Telugu cinema

Industry	Motion pictures
Founded	1921 Madras Presidency
Headquarters	Film Nagar, Hyderabad, India
Website	www.apfilmchamber.com www.telugufilmproducerscouncil.com

Thespian Akkineni Nageswara Rao founded Annapurna Studios in 1970.

Moola Narayana Swamy and B. N. Reddy founded Vijaya Vauhini Studios in 1948 in the city of Chennai. Indian film doyen L. V. Prasad, who started his film career with Bhakta Prahlada, founded Prasad Studios in 1956 based in Chennai. However, through the efforts of D. V. S. Raju, the Telugu film industry completely shifted its base from Chennai to Hyderabad, India in the early 1990s, during N. T. Rama Rao's political reign.

Veteran actor Akkineni Nageswara Rao relocated to Hyderabad and has developed Annapurna Studios. The Telugu film industry is one of the three largest film producers in India. About 245 Telugu films were produced in 2006, the highest in India for that year. Film studios in Hyderabad, developed by D. Ramanaidu and Ramoji Rao, are involved in prolific film production and employment. There is a fair amount of dispersion among the Indian film industries. Many successful Telugu films have been largely remade by the Bengali cinema while fewer have been remade by Hindi and Tamil film industries. The industry also remakes a few Hindi, Tamil and Malayalam films. Some Tamil, Malayalam and Kannada films are dubbed into Telugu on release.

The digital cinema network company UFO Moviez marketed by Southern Digital Screenz (SDS) has digitized several cinemas in the region. The Film and Television Institute of Telangana, Film and Television Institute of Andhra Pradesh, Ramanaidu Film School and Annapurna International School of Film and Media are some of the largest film schools in India. The Telangana and Andhra Pradesh states consists of approximately 2800 theaters, the largest number of cinema halls of any state in India.

The Nandi Awards is the most prestigious award ceremony for excellence in the production of Telugu Film, Theatre and Television. It is presented annually at Lalitha Kala Thoranam in Hyderabad, India, by the Film, Television and Theatre Development Corporation of the Telugu state(s). "Nandi" means "bull", the awards being named after the big granite bull at Lepakshi — a cultural and historical symbol of the Telugu culture.

Commercial stance

Hyderabad International Convention Center has been the Hyderabad home for Filmfare Awards South since 2007.

Known for being commercially consistent, Telugu cinema had its influence over commercial cinema in India. As one of the revenue generating film industries, Telugu film production accounts for one percent of the gross domestic product of the region. Chiranjeevi's 1992 film Gharana Mogudu, directed by K. Raghavendra Rao, is the first Telugu film to gross over ₹ 10 crore at the box office.

2006 film, Bommarillu was released worldwide with 72 prints. Owing to the success of the film, the number of reels grew to about hundred. It collected a distributors share of ₹5 crore in its opening week in India. Released in six major metros in the United States, the film collected $73,200 (then approximately ₹0.3 crore) within the first four days of screening. A September 2006 survey done in the United States by a popular entertainment portal revealed that the film was watched by an Indian expatriate population of 65,000, which generated a revenue of ₹3 crore at that time. A cumulative gross revenue for the film was reported to be as ₹25 crore including ₹3.5 crore from overseas, the largest for any Telugu film at that time. Owing to this path breaking trade, the film was remade into Tamil, Bengali, Oriya and Hindi. 2006 action film, Pokiri has been remade in Hindi, Tamil and Kannada in the following two years owing to the film's commercial success. It was screened at the IIFA film festival held in Dubai in 2006. Walt Disney Pictures co-produced Anaganaga O Dheerudu, making it the first South Indian production by Disney.

2009 film Magadheera was released to critical acclaim; with a worldwide share of ₹78.1 crore (US$13 million) making it one of the highest grossing Telugu films of the time. The film was dubbed into Malayalam, Tamil and was remade in Bengali as Yodha-The Warrior, and emerged as a box office hit. According to the Karnataka Film Chamber of Commerce, Magadheera was released in around forty screens in Karnataka, and has grossed more than ₹50 million. 2011 action comedy, Dookudu was released among seventy nine screens in the USA, the Los Angeles Times quoted it as The biggest hit you've never heard of. In the rest of north, east and west India, it opened up in 21 cities. The film set a box office record by collecting a gross of more than ₹1 billion at the time.

2012 film Eega grossed ₹1.25 billion (US$15 million) including all the dubbed versions. In 2013, Attarintiki Daredi collected a worldwide share of ₹492 million (US$8.2 million). The film collected a worldwide share of ₹798 million (US$13 million) in three weeks, becoming the biggest Telugu film grosser of all time. 2014 film's 1: Nenokkadine and Aagadu, became the highest opening weekend Indian film(s) in U.S. box office alongside Bollywood films like Krrish 3 and Kick. Enhanced technology among live action animation, digital compositing, and special effects paved the way for upgrading from established cinematic norms. Visual effects based fantasy films like , Arundhati, Eega and Dhamarukam emerged as blockbusters. Pete Draper, P. C. Sanath, Chakri Toleti and V. Srinivas Mohan are some of the visual effects professional's from the state known for their works in Telugu films.

Critical reception

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Director B. Narsing Rao has received several international honors for his work on Telugu alternative cinema.

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Pattabhirama Reddy, one of the pioneers of Telugu Parallel cinema.

Vasiraju Prakasam and K. N. T. Sastry are one of the noted Indian film critics from the state. The industry is one of the largest producers of folklore, fantasy, mythological and melodrama films. Film makers like Kadiri Venkata Reddy, B. Vittalacharya and Kodi Ramakrishna have pioneered this genre. Mayabazar and Patala Bhairavi got critical acclaim at the inaugural International Film Festival of India in the 1950s. 1956 film Tenali Ramakrishna has garnered the All India Certificate of Merit for Best Feature Film. In 2013, IBN Live's Poll listed Mayabazar as the finest Indian film of all time. Nartanasala won the best art direction award at the Afro Asian film festival in Jakarta. Donga Ramudu directed by K. V. Reddy was archived in the curriculum of the Film and Television Institute of India, 1967 film Ummadi Kutumbam was selected by Film Federation of India as one of its entries to the 1978 Moscow Film Festival.

Sankarabharanam won the Prize of the Public at the Besancon Film Festival of France in the year 1981. Thilaadanam won the New Currents Award at the 7th Busan International Film Festival of South Korea. B. Narsing Rao produced Maa Bhoomi which was showcased at Karlovy Vary Film Festival, Cairo and Sidney Film Festivals. He directed, Daasi and Matti Manushulu which won the Diploma of Merit award at the Moscow International Film Festival in 1989 and 1991 respectively. Maa Ooru directed by him won the Media Wave Award at the Hungary International festival of visual arts. In 2003, he directed Hari Villu which was nominated in the Critics' Week section at the 56th Cannes Film Festival. Cinematographer turned director, M. V. Raghu has directed the Neo-realistic film Kallu (1988), scripted by Gollapudi Maruti Rao has received thirty state awards and has garnered special mention from the CBFC Jury. Chandra Siddhartha's 1995 film, Nirantharam based on Telangana movement, has received special mention at Cairo and Locarno International Film Festivals.

Bapu's Seeta Kalyanam got critical acclaim at the BFI London Film Festival and Chicago International Film Festival, and is part of the curriculum at British Film Institute. Swati Mutyam (1986) is the only Telugu film to be sent by India as its official entry for the Best Foreign Language Film for the Academy Awards. Swati Mutyam and Sagara Sangamam got critical acclaim at Asia Pacific Film Festival. Oka Oori Katha has won special awards at Karlovy Vary International Film Festival and Carthage Film Festival. Vanaja won several international awards including the first prize in the live-action feature film category at the Chicago International Children's Film Festival. 2012 film Dream, has garnered the Royal Reel Award at the Canada International Film Festival.

2013 Fantasy film Eega, premiered in the Marché du Film section of 2013 Cannes Film Festival has garnered awards for the Most Original Film, Best Special Effects, Best Comedy, Best Fights, Best Film to watch with a crowd, Best Editing, Best Villain and Best Hero (Fly) in the 8th Annual Edition Toronto After Dark Film Festival. 2013 Social problem film, Na Bangaaru Talli has received Best Film award at the Trinity International Film Festival in Detroit, and four Awards at the Indonesian International Film Festival. 2014 film Minugurulu was selected as Best Indian Film at the 9th India International Children's Film Festival, held at Bangalore. 2013 Cultural film, O Friend, This Waiting! has received special mention at the Erasing Borders Festival of Classical Dance, Indo-American Arts Council, New York, 2013. 2014 film Parampara has garnered the Platinum Award for Best Feature at the International Indonesian Movie Awards.

Cast and crew

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Adurthi Subba Rao

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Cinematographer V. N. Reddy

Chittor V. Nagaiah was one of the most influential actors of South Indian cinema. S. V. Ranga Rao, was one of the first south Indian actor to win the Best Actor Award for his portrayal of Kichaka in Nartanasala at the Indonesian Film Festival held in Jakarta. N. T. Rama Rao was one of the most commercially successful Telugu actors of his time. K. N. T. Sastry and Pattabhirama Reddy have garnered international recognition for their pioneering work in Parallel Cinema. Adurthi Subba Rao, has garnered ten National Film Awards, the highest individual awards in Telugu cinema, for his pioneering work as a director. Akkineni Kutumba Rao's Patha Nagaramlo Pasivadu received Cairo International Film Festival's, Merit Certificate for best feature.

Dasari Narayana Rao has directed the most number of films in Telugu, he directed Meghasandesam, which got critical acclaim at Cannes and Moscow Film Festival. Noted director B. S. Narayana was a member of the Indian delegation to the Tashkent Film Festival in 1974, and the Moscow International Film Festival in 1975. V. N. Reddy and K. S. Prasad, one of the pioneering cinematographers in Telugu cinema, have garnered nationwide recognition for their work in cinematography in various Indian languages. Actor and producer, Krishna Ghattamaneni is credited with producing many technological firsts in Telugu film Industry like the first eastman color film Amarasilpi Jakkanna (1964), the first Cinemascope film Alluri Seetharama Raju, first 70mm film Simhasanam, first DTS film Telugu Veera Levara (1988) and introducing cowboy and James Bond styles to the Telugu screen.

Emergence of director Jandhyala in the 1980s saw the growth of comedy film genre in Telugu cinema. Singeetam Srinivasa Rao and Ram Gopal Varma have received international recognition for bringing out new genres. Contemporary film maker's like Sekhar Kammula, Chandra Sekhar Yeleti, Mohan Krishna Indraganti, Deva Katta, G. Neelakanta Reddy and Narasimha Nandi have made their mark among the Indian panorama sections of the International Film Festival of India in the last decade. Noted film editor from the state, A. Sreekar Prasad, known for his initial works in Telugu films of the 1980s, has garnered national recognition for film editing across multiple languages of Indian cinema.

S. V. Ranga Rao, N. T. Rama Rao, Kanta Rao, Bhanumathi Ramakrishna, Gummadi, Savitri and Sobhan Babu are the actors who received the erstwhile Rashtrapati Award for best performance in a leading role. Gummadi was an official member of the Indian delegation from South India to the Tashkent Film Festival in 1978 and 1982. He served as the Jury Member thrice for the 28th, 33rd, and 39th National Film Awards. Sri Sri was one of the influential film lyricists of his time, who garnered national honours like Sahitya Akademi Award, Best Lyricist and Soviet Land Nehru Award for his pioneering work.

Sharada, Archana, Vijayashanti, Rohini, Nagarjuna Akkineni, and P. L. Narayana are the actors to receive the National Film Award for best performance in acting. Chiranjeevi, widely known as Megastar, was listed among "The men who changed the face of the Indian Cinema" by IBN-live India. Brahmanandam, a Telugu actor, holds a Guinness World Record for acting in the most films in the same language.

Film Score

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Ghantasala Venkateswara Rao

Susarla Dakshinamurthi, Parupalli Ramakrishnaiah Pantulu, Ogirala Ramachandra Rao, Pithapuram Nageswara Rao, Tanguturi Suryakumari, and Mangalampalli Balamuralikrishna are some of the influential music composers of Soutern-Indian cinema. Music composers such as Pendyala Nageswara Rao, R. Sudarshanam and R. Goverdhanam made contributions to folklore and mythological films.

Madhavapeddi Satyam, P. Adinarayana Rao, Gali Penchala Narasimha Rao, Chellapilla Satyam, P. B. Sreenivas, S. P. Kodandapani, G. K. Venkatesh, S. Hanumantha Rao, have contributed their work extensively for films containing themes of social relevance. S.P. Balasubrahmanyam is a multilingual playback singer from Telugu cinema to win National Film Awards across four languages. He holds the record of having recorded more songs than any other male playback singer and has received 25 state Nandi Awards.

Ghantasala, P. Susheela, S. Janaki, M. M. Keeravani, and Ramesh Naidu are some of the musicians and playback singers to receive National recognition. Multi-instrumentalists duo Raj-Koti holds a notable career spanning a decade, the duo has garnered particular acclaim for redefining contemporary music. R. P. Patnaik is the current president of the Telugu Cine Music Association.

Distribution

As of 2012, Dookudu had one of the largest worldwide openings for a Telugu film, having been released globally onto 1,600 screens, including 71 in Hyderabad, Telangana. The film became the first Telugu project to release in Botswana and was opened in a single screen with one show by the Telugu Association of Botswana. Dookudu was released over 79 theatres in the United States; the Los Angeles Times quoted Dookudu as "the biggest hit you've never heard of."

Further, it was released in Netherlands, Germany, South Africa, Dubai and Finland, the first for a Telugu film in addition to regular overseas markets such as Singapore, Malaysia and the UK. The producers approached the high court of India for a John Doe Order to prevent piracy of the film. It set a box office record for the Telugu film industry by collecting a gross of more than ₹1 billion (approximately 15.7 million US Dollars).

Guinness records

• Guinness Record had been awarded to Ramoji Film City, Hyderabad as the largest film studio complex in the world, it opened in 1996 and measures 674 hectares (1,666 acres). With 47 sound stages, it has permanent sets ranging from railway stations to temples.

• Movie producer D.Rama Naidu holds the Guinness World Record as the most prolific producer with 130 films.

• Telugu actor Brahmanandam holds the Guinness World Record for acting in the most number of films in a single language.

• Playback singer S. P. Balasubramanyam holds the Guinness World Record for having sung the most number of songs for any male playback singer in the world, with the majority of his songs sung in Telugu.

• In 2002, the Guinness Book of Records named Vijaya Nirmala as the female director with the most number of films, having made 47 films. In a career spanning approximately two decades, she has acted in over 200 films with 25 each in Malayalam and Tamil and produced 15 films.

Dubbed films

The 1949 film Keelu Gurram was the first Telugu film to be dubbed into the Tamil language, being subsequently released under the name Maya Kudhirai. According to the Andhra Pradesh Film Chamber of Commerce, "as per the Judgement of Supreme Court in Ashirwad Films in W.P.(Civil) No.709 there will be no difference in taxation of films between the dubbed films coming in from other states and the films produced in the states of Telangana and Andhra Pradesh".

State awards

• Nandi Awards
• Raghupathi Venkaiah Award
• NTR National Award

• B. N. Reddy National Award
• Nagi Reddy Chakrapani National Award

Regional awards

• Sangam Academy Award
• Chittor Nagaiah Puraskaram
• CineMAA Awards
• Allu Rama Lingaiah Award
• Gollapudi Srinivas Award
• Shri B. Nagi Reddy Best Wholesome Entertainment Film Award
• FNCC Awards
• Santosham Film Awards
• T. Subbarami Reddy Award
• ANR National Award

Studios

• Ramanaidu Studios
• Saradhi Studios
• Ramakrishna Studios
• Fire Fly Creative Studios

• Makuta Graphics Studios
• Padmalaya Studios
• Annapurna Studios
• Ramoji Film City

See also

• List of highest-grossing Tollywood (Telugu) movies
• Cinema of India
• Cinema of the world
• Filmfare Awards South
• List of South Indian film families
• South Indian International Movie Awards
• Tollywood Kolkata
• Raghupathi Venkaiah Award