Windex
 | |
.jpg) Current Iteration of Windex | |
| Product type | Window cleaner |
|---|---|
| Owner | S. C. Johnson & Son |
| Country | United States |
| Introduced | 1933 |
| Markets | United States, Canada, Germany, Australia, Sweden |
| Previous owners | Drackett Bristol-Meyers |
| Website | www.windex.com |
Windex is an American brand of glass and hard-surface cleaner that was invented by the Drackett Company in 1933 and has been marketed throughout the intervening decades[1]—originally in glass containers, later in plastic ones.
Drackett sold the Windex brand to Bristol-Meyers in 1965.[2] S. C. Johnson acquired Windex in 1993 and has been manufacturing it since.[3]
The original Windex was yellow. Today, there are varieties marketed in several colors (ocean fresh blue, sunshine lemon, and citrus orange) and fragrances (spring bouquet, ocean mist, lavender, and tea tree), with a number of additives such as vinegar, lemon, lime, or orange juice.[4]
Ingredients
On August 26, 1969, Melvin E. Stonebraker and Samuel P. Wise received U.S. patent #3,463,735[5] for a glass cleaning composition, listing example formulae, one of which is 4.0% isopropyl alcohol, 1% ethylene glycol monobutyl ether, 0.1% sodium lauryl sulfate (a surfactant), calcium (Ca) 0.01%, tetrasodium pyrophosphate (a water softener), 0.05% of 28% ammonia, 1% of a dye solution, and 0.01% perfume. This formula was not only inexpensive to manufacture but allowed the product to be packaged in glass bottles and dispensed with a plastic sprayer.[citation needed] In 1989, Windex was a 5% ammonia solution.[6] The product was reformulated in 2006.[7] In 2009, S.C. Johnson started publishing ingredients for all of its products, including Windex.[8] The S.C. Johnson website lists Windex's ingredients as water, 2-hexoxyethanol, isopropanolamine, sodium dodecylbenzene sulfonate, lauramine oxide, ammonium hydroxide, fragrance, and Liquitint sky blue dye.[9]
Competition
Windex's main competitor in the window cleaning market is Glass Plus[citation needed], a glass cleaning product produced by Reckitt Benckiser, which Windex's current owner S. C. Johnson & Son was required to divest to gain approval of Dow Chemical Company's DowBrands consumer products division (the original owner of the Glass Plus brand).[10]
References
- ^ Horstman, Barry (May 21, 1999). "Philip W. Drackett: Earned profits, plaudits". The Cincinnati Post. Archived from the original on December 5, 2005. Retrieved 15 June 2017.
- ^ "COMPANY NEWS; HOUSEHOLD PRODUCTS UNIT FOR SALE AT BRISTOL-MYERS". New York Times. July 30, 1992. Retrieved 15 June 2017.
- ^ "S. C. JOHNSON & SON WINS APPROVAL FOR DOW PURCHASE". The New York Times. January 24, 1998. Retrieved 15 June 2017.
- ^ "Windex.com". Retrieved February 10, 2019.
- ^ "Glass cleaning composition". Google Patents.
- ^ Lewis, Peter H. (August 8, 1989). "PERSONAL COMPUTERS; Cleaning Screens Safely". The New York Times. p. 9.
- ^ S.C. Johnson & Son (January 5, 2006). "SC Johnson Honored With Presidential Award for Corporate Leadership in Ceremony at the White House" (Press release). S.C. Johnson & Son. Retrieved July 19, 2013.
- ^ Scelfo, Julie (February 10, 2010). "Good Chemistry for some Household Sprays". The New York Times. Retrieved 15 June 2017.
- ^ Johnson, SC. ": SC Johnson". SC Johnson - What's Inside.
- ^ "S.C. Johnson Agrees to Sell Assets to Settle FTC Charges". Federal Trade Commission. January 23, 1998. Retrieved October 15, 2021.
- "Don’t Let the Blue Fool You: New Logo on Windex® Bottle to Highlight Company's Greenlist™ Process", S.C. Johnson press release, Racine, Wisconsin, Thursday, January 17, 2008
- "Philip W. Drackett: Earned profits, plaudits" by Barry M. Horstman, Cincinnati Post, May 21, 1999.