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Vkusno i tochka

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Vkusno i Tochka
Вкусно – и точка
Company typePrivate
IndustryRestaurant
GenreFast food
Founded2022
Headquarters26 Valovaya Street,
Moscow
,
Russia
Number of locations
800
Area served
Russia
ServicesMaster franchise
Websiteskoro-tut-budut-burgers.ru

Vkusno i tochka (Template:Lang-ru, lit. 'Tasty and that's it' or 'Delicious, full stop')[1][2][3] is a Russian fast food chain. It was opened on the premises of the McDonald's chain after its closure in Russia[4][5] and the complete sale of the entire business to Russian entrepreneur Alexander Govor[6][7].

History

On 8 March 2022, facing continued pressure on social media due to the Russian invasion of Ukraine, McDonald's announced the temporary suspension of operation of its restaurants in Russia, and that it would continue to pay its employees in the country.[8][9] The BBC's Russia Editor Steve Rosenberg said the closure was "hugely symbolic", as the first store's opening occurred "when iron curtains were crumbling & Russia was embracing the West".[9] Reuters also said it had "symbolic importance" as "a symbol of flourishing American capitalism as the Soviet Union fell".[10] The restaurants were taken over by the former CEO of McDonald's Russia, Oleg Paroev, and remained open as of mid-March 2022.

On 16 May 2022, the company decided to leave Russia altogether.[11] On 27 May 2022, it was reported that McDonald's was selling its stores in Russia to a local licensee, Alexander Govor. Patent filings showed "Fun and Tasty" and "The Same One" as some of the possible brand names for the firm taking over McDonald's in Russia.[12] Shortly after the announcement, the company replaced the McDonald's logo in favor of their own logo.[13] The new name of the chain was later announced as Vkusno i tochka (Russian: Вкусно и точка), translated as "Tasty and that's it".[14][1]

On 12 June 2022, the restaurant chain reopened its 15 restaurants in Moscow[2].

According to General Director of the chain, at the initial stage of the opening of restaurants, due to problems with the logistics of packaging, not all previously known dishes will be available. Unlike McDonald's menu, Vkusno now doesn't serve Big Mac, McFlurry and salads. However, it serves shrimp in both roll and burger forms.

As of June 2022, the chain serves the following items:

  • Hamburger, Cheeseburger and Double Cheeseburger
  • Grand burger (equivalent to the Quarter Pounder with Cheese / McRoyal) and Double Grand
  • Grand Deluxe (Quarter Pounder with Cheese Deluxe)
  • Fishburger (Filet-o-Fish) and Double Fishburger
  • Chickenburger and Chicken Premier (McChicken and Seriously Chicken)
  • Caesar Roll (McWrap), Caesar Roll Bacon and Fresh Roll
  • Fries and potato wedges
  • Chicken nuggets, chicken strips, mozzarella dippers and shrimps
  • Chernogolovka (equivalent to Coca-Cola) Zero, milkshake, sundae, tea, coffee and juice
  • Breakfast pancakes, omelette and cherry pie

See also

References

  1. ^ a b "Vkusno i tochka: McDonald's restaurants reopen in Russia under new name". Reuters. 12 June 2022. Retrieved 12 June 2022.
  2. ^ a b Roth, Andrew (2022-06-12). "McDonald's restaurants in Russia reopen under new brand". The Guardian. Retrieved 2022-06-13.
  3. ^ "'Delicious. Full Stop': start of a new era for former McDonald's restaurants in Russia". South China Morning Post. 13 June 2022. Retrieved 13 June 2022.
  4. ^ Андрей Абрамов, Абдулла Шакиров (2022-06-12). "Объявлено новое название «Макдональдса» в России". Комсомольская правда. Retrieved 2022-06-12.
  5. ^ "Бывшая сеть ресторанов «Макдоналдс» в России будет называться «Вкусно и точка»" (in Russian). Meduza. 2022-06-12. Retrieved 2022-06-12.
  6. ^ "McDonald`s объявил об уходе из России" (in Russian). Ведомости. 2022-05-16. Retrieved 2022-05-16.
  7. ^ Дмитрий Катаев (2022-05-20). "Кто такой Александр Говор, и какие активы у него в России?". Ksonline.ru. Retrieved 2022-06-12.
  8. ^ Harris, Sophia (8 March 2022). "McDonald's, Starbucks, Coke, Pepsi join companies suspending business in Russia". CBC News. Toronto ON: Canadian Broadcasting Corporation. Retrieved 8 March 2022.
  9. ^ a b "McDonald's, Coca-Cola and Starbucks halt Russian sales". BBC News. London UK: British Broadcasting Corporation. 8 March 2022. Retrieved 8 March 2022.
  10. ^ Russ, Hilary (8 March 2022). "McDonald's, icon of post-Soviet era, to close all restaurants in Russia". National Post. Toronto ON. Reuters. Retrieved 8 March 2022.
  11. ^ Valinsky, Jordan. "McDonald's is leaving Russia altogether". CNN. Retrieved 16 May 2022.
  12. ^ "McDonald's new brand name in Russia could be 'Fun and Tasty'". CNN. Reuters. 27 May 2022. Retrieved 29 May 2022.
  13. ^ Liang, Annabelle (10 June 2022). "Russia's new version of McDonald's unveils logo". BBC News. Retrieved 10 June 2022.
  14. ^ "Вкусно и точка". Что открылось в Москве вместо "Макдоналдса". BBC News Russian (in Russian). 12 June 2022. Retrieved 12 June 2022.
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