Euro RSCG Worldwide PR
Euro RSCG Worldwide PR is the public relations agency of Euro RSCG Worldwide, one of the leading integrated marketing communications agencies in the world. In the United States, Euro RSCG PR provides consumer, business-to-business and pharmaceutical clients with strategic public relations solutions. The agency’s offering is centered on grassroots activation, digital marketing and social media.
Headquartered in New York City, Euro RSCG Worldwide PR also has offices in Pittsburgh and Chicago and is part of a global network of 233 offices in 75 countries. A national and specialty news bureau operates 24/7/364.[clarification needed]
Corporate history
Euro RSCG Worldwide is the product of a merger between Eurocom S.A. and RSCG. Between 1970 and 1976, Bernard Roux, Jacques Séguéla, Alain Cayzac and Jean-Michel Goudard joined forces to form the advertising agency RSCG. Eurocom S.A. acquired that agency in 1991.[citation needed]
Euro RSCG Worldwide PR was established in 2007 to align with its Euro RSCG family of companies and unite the former Magnet Communications and Euro RSCG Life PR under one brand.[citation needed]
The Magnet Communications brand was launched when Creamer Dickson Basford, once the largest public relations firm in New England, acquired independent firms Kratz & Jensen, CSP and Capstone Communications. Euro RSCG’s Middleberg & Associates also became part of Magnet. The Pittsburgh office has been a part of the PR agency since 1979.[citation needed]
Key Clients
Euro RSCG Worldwide PR works with corporate and nonprofit clients including Bayer MaterialScience, BayOne Urethane Systems, Deerfield Urethane, Dun & Bradstreet, Eisai, Emerson Process Management, Glaceau vitaminwater, Gout & Uric Acid Education Society, International Playground Equipment Manufacturers Association, PPG Industries, the Prince's Rainforests Project, sanofi-aventis, Savient Pharmaceuticals, Schiff Nutrition International, Sears, Transitions Optical, Toyota Motor Sales USA and Wexford Health Sources.[citation needed]
The agency’s cause marketing efforts include Tck Tck Tck, a viral campaign for climate justice that enlists supporters to upload their “tcks” to the largest online petition ever; One Young World, a virtual community that inspires today’s 25-year-olds to become the leaders of tomorrow; and the Red Sox Foundation and Massachusetts General Hospital Home Base Program, a new partnership to help veterans suffering from post-traumatic stress disorder and traumatic brain injuries.
Major Accomplishments
Marian Salzman, president of Euro RSCG Worldwide PR, North America, was part of the trendspotting unit at Euro RSCG that launched the word metrosexual into popular conversation. Although a British writer had coined the word in 1994, Salzman’s team took it mainstream in 2003 with high-profile articles in The Guardian (U.K.)[1] and The New York Times[2].
More recently, the agency did the press for a successful pop-up gym in New York City’s Union Square and pop-up store in SoHo for Glaceau’s vitaminwater10 in April 2009.[citation needed]
Euro RSCG PR has several long-term client relationships. The firm is known for healthcare service and deep ties to clients including sanofi-aventis, and it has done award-winning work for the Gout & Uric Acid Education Society (“Time Out for Gout!”)[3] and unbranded efforts.
Recent Awards
National
- PRSA
- 2008: Bronze Anvil for Media Relations B2B (Transitions Optical), External Video Program (Transitions Healthy Sight for Life Fund video), Bronze Anvil Award of Commendation (Sears Back-to-School B-roll)
- 2007: PRSA Silver Anvil Reputation Brand Management (Transitions Optical)
- Cause Marketing Forum Halo Awards
- 2008: Best Transactional Campaign (Heroes at Home)
Regional
- PRSA Renaissance Awards and Regional District
- 2008: Web Site, Speechwriting, Marketing Communications B2B, Public Service
- 2007: Media Relations, Marketing Communications B2B, Electronic Media, Integrated Communications, Multicultural Communications, Institutional Relations
- 2006: Marketing Communications B2B, Education or Multimedia Presentation, Brand Management, Integrated Communications
- IABC Golden Triangle Awards
- 2008: Media Relations, Audiovisual
- 2007: Marketing Communication, Media Relations, Interactive Media Design[citation needed]
Services
Euro RSCG Worldwide PR offers integrated public relations with a strong digital component in the following practice areas: business to business, consumer, corporate communications, healthcare, technology and social media. The PR agency incorporates the buzz marketing tactics of the overall Euro RSCG organization, such as leveraging[clarification needed] OutKast’s hit song "Hey Ya!" (with the refrain “Shake it like a Polaroid picture”) to generate buzz and sales for the camera brand.