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DRUM Agency
Company typePrivate
IndustryAdvertising, Marketing
Founded1981
Headquarters3390 Peachtree Road 10th Floor,
Atlanta, Georgia 30326
,
U.S.
Number of locations
3 centers of operations and 2 major satellite offices
Area served
World Wide
Key people
George Wiedemann (CEO)
Kenneth Lomasney (COO)
Jana Ferguson (Chief Client Officer)
Scott Johnson (Chief Creative Officer)
Rob Simone (Chief Development Officer)
David Randolph (Chief Strategy Officer)
Alicia Wiedemann (Chief Marketing Officer / Chief Experience Officer)
Jerelle Gainey (Chief Technology Officer)
Sarah Roberts (Chief Financial Officer)
Michael Cruz (Chief Content Officer)
Rosann Bartle (SVP, Executive Creative Director)
Jonathan Zajicek (VP, Analytics)
Greg Lee (Director, SEO)
Virginia Doty (EVP, Nonprofit Accounts)
Alicia Trahan (Director, Consumer Insights)
Alexander Brown (VP, Telepathy)
Ben Heisers (Content Strategist)
Katie Ferris (General Manager of DRUM UK)
Services
Number of employees
150+
Websitedrumagency.com

DRUM Agency is an independently owned marketing agency with operations in Atlanta, New York City and Chicago. It is the result of the merge of BKV (Bennett Kuhn Varner), unified.agency, Hiccup and Umarketing firms.[1][2] The oldest agency, BKV, originally specialized in direct response marketing, then later expanded into traditional media, followed by digital media. Clients include both for-profit businesses and nonprofit organizations.[3][4]

History

BKV

BKV marketing agency logo

BKV was founded as Bennet Kuhn Varner in 1981 with Six Flags Theme Parks as one of the first clients.[5]

In 1996, BKV created and produced a two-minute DRTV commercial for Dirt Devil to introduce the Broom Vac three months before a retail launch. This direct response television campaign sold a total of 100,000 units during the period. The ad was launched after the Christmas season and helped lead into the Mother's Day gift-buying season.[6]

In 2001, BKV deployed Marin Software to streamline clients’ online advertising programs for on-boarding, reporting, and optimization.[7]

Early and mid-March 2001, BKV launched a series of direct response television commercials for Marietta's Matria Healthcare Inc. for their diabetes self-care division. The DRTV commercials target audience was seniors age 65 and over. They were to call a toll-free number to order diabetes-care supplies through the mail instead of through pharmacies.[8]

June 2001, Direct Results Network was created as a sister company of BKV. In 2002, the name was changed to Response Mine Interactive (RMI). RMI is an interactive advertising agency specializing in search engine marketing, online retailing and consumer lead generation.[9][10]

In 2002, Ad Age named BKV one of the top agencies by U.S. direct marketing revenue at #49.[11]

On Sept 2, 2005, BKV employees collected money on the streets of Buckhead for victims of Hurricane Katrina. Agency owners Brent Kuhn and Maribett Varner matched the donation raised and BKV sent $3,218 to the American Red Cross.[12]

In 2006, BKV began using marketing techniques to better reach clients and consumers by using video and audio Podcasts and mobile platforms.[13]

In 2007, Equifax chose BKV to handle its $11 million account for direct response, search engine optimization and marketing services. To expand communication programs beyond the internet, Equifax chose to utilize print, direct mail and direct response television.[14]

BKV merged with Weyforth-Haas Marketing of Overland Park, Kansas in 2007. The joined company took on the name BKV Inc. in 2008.[15]

BKV and sister company RMI moved to 8th, 9th and 10th floors of Lenox Towers at 3390 Peachtree Road, Atlanta, Georgia, 30326 in June 2009 with the help of CresaPartners. BKV was previously located at 2964 Peachtree Road for ten years.[16]

During the 2012 holiday season, BKV helped create "Share the Hope" video for Children's Healthcare of Atlanta (CHOA). The video and digital sharing campaign were created to encourage people to send supportive messages and donations to patients who must spend their holidays in the hospital.[17]

In 2013, Dave Mundo, Analytics Director at BKV, spoke at Digital Summit Atlanta on media and marketing content alongside entrepreneurs and digital strategists.[18]

On December 30, 2013, Decluttr launched its advertising campaign on TBS, MTV, Comedy Central, Spike and SyFy with BKV. Decluttr is an online service that buys used DVDs, CDs and video games from consumers.[19]

In 2014, Jana Ferguson, EVP and Director of Client Services, spoke at Digital Summit Atlanta about the importance of being results driven and analytical within paid search marketing, display advertising, email acquisition and web development.[20]

Greg Lee, Director of SEO at BKV, spoke at SES Atlanta in 2015 on brand visibility and search engine optimization. SES Atlanta is a conference that focuses on various types of search marketing from paid search to organic search.[21]

In 2015, Todd Chambers, Group Creative Director VP at BKV, discussed the strategies and trends of web design and user experience at SEMPO Google+ Hangout. Expert guest speakers discussed these topics in an open question and answer format.[22]

In October 2015, BKV provided nonprofit marketing services to support 48in48 as both a sponsor and source of volunteers including web designers, developers and copywriters. This event, which took place at General Assembly in Ponce City Market, provided 48 custom WordPress websites for 48 Atlanta-based nonprofits in no more than 48 hours.[23]

DRUM Agency

In 2016 BKV began collaborating with three other agencies, Hiccup, Umarketing and unified.agency as a planned two-year consolidation. Then in 2018, these agencies merged into one marketing firm under the name DRUM Agency, led by CEO George Wiedemann and COO Ken Lomasney with operations in Atlanta, Chicago and New York.[2][24]

Services

Offerings under BKV included digital advertising, search engine marketing, advanced data and analytics, direct mail, customer relationship management, email marketing, broadcast creative and media services, search engine optimization, social media marketing and digital PR. The company also provided web and mobile development services, such as design, static site generation, API integration, and database administration.[25][26] With the merger to DRUM Agency, additional creative, technology and analytics services were added to the offering.[1]

Awards

Award Project Giver of Award Year Won
Platinum Hermes Creative Award Decluttr - Profiles in Cluttr Campaign (Integrated Marketing Campaign) Hermes Creative Award 2015
Platinum Hermes Creative Award Dell SecureWorks and Commotion Engine - Cyber Security Incident Response (Video for the Web) Hermes Creative Award 2015
Platinum Hermes Creative Award Aflac - Rocket Duck (Direct Mail Piece) Hermes Creative Award 2015
Platinum Hermes Creative Award Aflac - Critical Care Series (Advertising Campaign) Hermes Creative Award 2015[27]
Gold Hermes Creative Award Kimpton Hotels & Restaurants - Cue the “Oohs and Ahhs (E-Newsletter) Hermes Creative Award 2015
Gold Hermes Creative Award Decluttr - Profiles in Cluttr Campaign Hermes Creative Award 2015
Gold Hermes Creative Award Kimpton Hotels & Restaurants - What’s your Winter Style? (E-Newsletter) Hermes Creative Award 2015
Gold Hermes Creative Award Aflac- Exploding Direct Mail (Direct Mail Piece) Hermes Creative Award 2015
Gold Hermes Creative Award Dell SecureWorks and Commotion Engine - Cyber Security:CTU Threat Intelligence Service (Video for the Web) Hermes Creative Award 2015
Gold Hermes Creative Award Kimpton Hotels & Restaurants - Good to Go (E-Mail Communication) Hermes Creative Award 2015[28]
Honorable Mention Aflac - This Duck Wears Pink (Direct Mail) Hermes Creative Award 2015
Honorable Mention Dell SecureWorks and Commotion Engine - Advanced Endpoint Threat Detection (Video for the Web) Hermes Creative Award 2015
Honorable Mention Kimpton Hotels and Restaurants - Perfect Your Pool Game (Email Communication) Hermes Creative Award 2015
Honorable Mention Kimpton Hotels and Restaurants - Get Here Fast to Take It Slow (Email Communication) Hermes Creative Award 2015
Honorable Mention March of Dimes - March for Babies Video Lander (Landing Page) Hermes Creative Award 2015[29]
AMY Award Aflac - The Duck Wears Pink (Direct Mail Marketing) AMY Awards 2015[30]
Internet Advertising Competition Award Kimpton Hotels & Restaurants - Right at Home (Best Hotel And Lodging Email Message Campaign) Web Marketing Association 2015
Internet Advertising Competition Award March for Babies - Walk the Walk (Outstanding Integrated Ad Campaign) Web Marketing Association 2015[31]
Platinum Hermes Creative Award Aflac - Multi-Policy Pull Away (Direct Mail Piece) Hermes Creative Award 2014
Platinum Hermes Creative Award Kimpton Hotels & Restaurants - Head Chef + Master Bartender = ♥ (E-Mail Communication) Hermes Creative Award 2014[32]
Gold Hermes Creative Award Aflac - Why Aflac Spinner (Direct Mail Piece) Hermes Creative Award 2014
Gold Hermes Creative Award Kimpton Hotels & Restaurants - Pick Your Playground (E-Mail Communication) Hermes Creative Award 2014[33]
Bronze Echo Award World Relief (3-D Mailer) Direct Marketing Association 2003[34]

References

  1. ^ a b Liu, Ming (February 12, 2018). "Award-Winning Agencies – unified.agency, BKV, Hiccup, Umarketing, CO&P – Merge to Launch DRUM Agency". Business Wire. Retrieved October 24, 2018.
  2. ^ a b Faw, Larissa (January 29, 2018). "4 Agencies Unite To Form The Drum". Media Post. Retrieved October 24, 2018.
  3. ^ "Company Overview of BKV". Bloomberg. Retrieved 24 November 2015.
  4. ^ "BKV Case Study". Marin Software. Retrieved 24 November 2015.
  5. ^ "BKV". agencycompile. agencycompile. Retrieved 23 July 2015.
  6. ^ Anthony, Margaret (15 Jul 1996). "Dirt Devil sweeps past 100,000 sales with BKV spot". Atlanta Business Chronicle. Retrieved 30 June 2015.
  7. ^ Straley, Kari. "BKV Deploys Marin Software to Enhance Online Advertising Results". Business Wire. Retrieved 24 November 2015.
  8. ^ Stephens, Erica (2 Apr 2001). "Chick-fil-A unwraps ad campaign during Oscars". Atlanta Business Chronicle. Retrieved 30 June 2015.
  9. ^ Holy, Lara (19 April 2008). "Response Mine President Ken Robbins to Speak at Leading Search Conference". PRWeb. Retrieved 30 June 2015.
  10. ^ Robbins, Ken. "How Response Mine Got Here". Kenrobbinsblog. Retrieved 24 November 2015.
  11. ^ "Top Direct Marketing agencies 2002". Advertising Age. Advertising Age. Retrieved 1 July 2015.
  12. ^ "BKV, ATLANTA". Adweek. Adweek. 22 Sep 2005. Retrieved 1 July 2015.
  13. ^ "Local agencies turn to customizable ads and PR - Atlanta Business Chronicle". Atlanta Business Chronicle. Retrieved 2016-02-05.
  14. ^ "Bennett Kuhn Varner wins 11M Equifax Consumer Services account". Direct Marketing News. Retrieved 2016-02-05.
  15. ^ "Weyforth-Haas changes name to BKV". Biz Journals. Kansas City Business Journal. 6 Nov 2008. Retrieved 30 June 2015.
  16. ^ "BKV plans relocation to Lenox Towers advised by CresaPartners". Cresa.com. 26 Jan 2009. Retrieved 30 June 2015.
  17. ^ "Children's Healthcare of Atlanta Spreads Hope to Patients this Holiday Season with Second Annual "Share the Hope" Campaign". Atlanta Business Chronicle. Atlanta Business Chronicle. 9 Nov 2012. Retrieved 30 June 2015.
  18. ^ "My schedule for Digital Atlanta 2013". digitalatlanta2013.sched.org. Retrieved 2016-02-05.
  19. ^ "Less Time, Less Hassle: Decluttr Simplifies Selling DVDs, CDs and Video Games to Make Money". Atlanta Business Chronicle. Atlanta Business Chronicle. 12 Feb 2014. Retrieved 30 June 2015.
  20. ^ "Digital Summit Atlanta 2014 | May 20–21, Atlanta, GA". digitalsummitatlanta.com. Retrieved 2016-02-05.
  21. ^ "SES Atlanta 2015". sesconference.com. Retrieved 2016-02-05.
  22. ^ "SEMPO". www.sempo.org. Retrieved 2016-02-05.
  23. ^ "Atlanta Ad Agency BKV Lends Nonprofit Marketing Expertise to 48in48 Event This Fall". StreetInsider.com. Retrieved 2016-02-05.
  24. ^ Lasoff Levs, Melanie (May 15, 2018). "Atlanta marketing maven Maribett Varner prepares for retirement". Atlanta Business Chronicle. Retrieved October 24, 2018.
  25. ^ "Company Overview of BKV, Inc". Bloomberg Business. Bloomberg Business. Retrieved 30 June 2015.
  26. ^ "Speaker Linueup". Digital Summit Atlanta. Digital Summit Atlanta. Retrieved 27 January 2016.
  27. ^ "Hermes Creative Awards 2015 Platinum Winners". Hermes Creative Awards. Hermes Creative Awards. Retrieved 30 June 2015.
  28. ^ "Hermes Creative Awards 2015 Gold Winners". Hermes Creative Awards. Hermes Creative Awards. Retrieved 30 June 2015.
  29. ^ "Atlanta Ad Agency BKV Brings Home 15 Wins for Creative Work at Hermes International Competition". PRWeb. 26 May 2015. Retrieved 30 June 2015.
  30. ^ "Atlanta AMY Awards". Atlanta AMY Awards. Atlanta AMY Awards. Retrieved 30 June 2015.
  31. ^ "IAC Winners". The Internet Advertising Awards. The Internet Advertising Awards. Retrieved 30 June 2015.
  32. ^ "Hermes Creative Awards 2014 Platinum Winners". Hermes Creative Awards. Hermes Creative Awards. Retrieved 30 June 2015.
  33. ^ "Hermes Creative Awards 2014 Gold Winners". Hermes Creative Awards. Hermes Creative Awards. Retrieved 30 June 2015.
  34. ^ "BENNETT KUHN VARNER, ATLANTA". Adweek. Adweek. 5 Dec 2003. Retrieved 1 July 2015.
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