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San Francisco City FC

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San Francisco City Football Club
Full nameSan Francisco City Football Club
Nickname(s)Fierroyoro (The Iron & Gold)
Short nameSF City FC, SFCFC
Founded2001; 23 years ago (2001)
StadiumKezar Stadium / Boxer Stadium
Capacity10,000 / 3,500
OwnerSan Francisco City FC Members Organization
(nonprofit, supporter owned) (51%)
CoachBerdi Merdanov
LeagueUSL League Two
20235th, NorCal Division
Playoffs: DNQ
Websitehttp://sfcityfc.com/

San Francisco City Football Club (SFCFC) is a supporter-owned soccer club in San Francisco, California, that competes in USL League Two.[1]

Founded in 2001, SF City typically plays its home matches at Kezar Stadium or Boxer Stadium.[2] The club has also hosted home matches at Negoesco Stadium and Cox Stadium.[3]

SF City has qualified in 2016[4] and 2018 for the U.S. Open Cup, the oldest ongoing national soccer competition in the United States.

History

San Francisco City Football Club was founded in 2001 by Jonathan Wright. The club entered the San Francisco Soccer Football League beginning with the 2002 season. After a decade in the competition, the club won back-to-back promotions to reach the SFSFL Premier Division in 2012. On the heels of the club's SFSFL success, and with enthusiasm for soccer mounting in the buildup to the 2014 FIFA World Cup, former SF City player and current club president Jacques Pelham began discussions with members of the San Francisco Football Supporters Association and the San Francisco chapter of The American Outlaws about building a grassroots, supporter-owned professional soccer club in the city.[5]

The club began offering membership in August 2014, but a bid to join the National Premier Soccer League (NPSL) for the spring 2015 campaign was blocked by San Francisco Stompers FC, who claimed territorial exclusivity in the league. SF City filed a grievance with US Soccer contesting the Stompers' claim. An independent arbiter eventually sided with SF City, but by the time the decision was made the club had already agreed to join US Club Soccer's NorCal Premier Soccer League.[6]

SF City in 2015 US Open Cup action against Cal FC at Kezar Stadium

In early 2015, with administration staff in place and membership on the rise, SF City approached dominant NorCal Premier Soccer League side Ticket Arsenal FC about merging its on-pitch talent, which included many former NCAA Division 1 players and some former Major League Soccer prospects, with SF City's organizational and supporter infrastructure. The merger was executed on the eve of the semifinal of the regional US Open Cup qualifying tournament.[7]

The new-look SF City went on to qualify for the opening round of the US Open Cup.[8] They became the first team from San Francisco to qualify for the competition since the 2007 California Victory, and the first amateur San Francisco side to do so since the reintroduction of professional clubs to the tournament in 1995.[9] The April 25 play-in match between SF City and Cal FC set a US Open Cup preliminary round attendance record, with 1,519 spectators in the stands of the newly refurbished Kezar Stadium.[10]

At the start of the 2016 season, SF City made their debut in the USL's Premier Development League. The club won six and drew two of their fourteen matches in that inaugural season, finishing third in the five-team Central Pacific Division.

For 2017, the club realigned to the Southwest Division. Eight wins and one draw put SF City in third place out of nine teams, just missing qualification for the playoffs.

In 2018, the team entered their second US Open Cup following their strong showing the previous season. At Raimondi Park in Oakland, SF City defeated CD Aguiluchos 4–0 to advance to the second round, where they fell to the USL Championship's Sacramento Republic. The PDL season was uneven, as the team finished sixth in the tightly contested Southwest.

In 2019, the PDL was renamed USL League Two and the Southwest Division shrank to eight teams. SF City finished in sixth place for the second consecutive season.

SF City, in conjunction with the rest of the division, canceled their 2020 season due to the COVID-19 pandemic.[11] The club instead supported charitable causes online. In 2021, the League Two campaign was again called off, leading the club to call greater attention to their team in the SFSFL. That team won ten of their eleven matches to finish atop the Majors Division and earn promotion to the Premier Division in 2022.

In 2023, the club announced a kit sponsorship with the San Francisco Municipal Railway, the city's public transit operator.[12]

Year-by-year

Year League Division Regular Season Playoffs US Open Cup
2016 USL PDL Central Pacific 3rd, 20pts DNQ Round 1
2017 Southwest 3rd, 25pts DNQ DNQ
2018 6th, 16pts DNQ Round 2
2019 USL League Two 6th, 15pts DNQ DNQ
2020 Did not play due to COVID-19 pandemic
2021
2022 8th, 6pts DNQ DNQ
2023 Nor Cal 5th, 14pts DNQ DNQ
2024 5th, 18pts DNQ DNQ

Ownership and operations

SF City is a 51% supporter-owned club, with members paying annual dues in return for home match season tickets, club merchandise (such as the yearly scarf), and voting rights in club matters,[13] including the election of its Members Board of Directors.[14] Club president and CEO Jacques Pelham represents club operations on the Executive Board, Joachim Steinberg chairs the Members Board of Directors, and András Petery represents the club's investors.

In 2016, SF City announced a new round of minority investors:[15]

  • Alex Bard, CEO at Campaign Monitor, previously EVP at Salesforce
  • Mitch Lowe, angel investor and advisor, previously co-founder and COO at Redbox
  • Gary Benitt, General Partner at Social Leverage, previously co-founder and COO at Desk.com
  • Ethan Kurzweil, partner at Bessemer Venture Partners
  • Scot Chisholm, CEO and co-founder at Classy
  • Andy Jones, a fifteen-year veteran in the financial services industry
  • Andrew Housser, co-founder and co-CEO of Freedom Financial Network
  • András Petery, a mobile tech media executive and investor who led mobile partnerships at Yahoo! and founded Enable Venture Partners[16]

Supporters

The supporters of SF City are known collectively as "El Lado Norte" or "The Northsiders," as they gather in the north stand at Kezar Stadium during matches. In addition to standing, singing, chanting, waving flags, and displaying tifos during matches, Northsiders frequently gather to socialize, attend or watch away matches, and perform community service. The Northsiders took Supporters Group of the Year honors at USL League Two's Golden Scarf Awards in 2019,[17] and propelled SF City to the title in the league's Fan-Voted Season in 2020.[18]

Kit sponsors

Years Kit Manufacturer Kit Sponsors Pride Kit Charity
2016 Nike
 Classy FreedomPlus —
2017 FreedomPlus, Hostelling International USA AIDS Legal Referral Panel
2018 Moviepass FreedomPlus, Hostelling International USA, Standard Deviant Brewing
2019 Nike, Icarus (Pride kit) FreedomPlus Hostelling International USA, Standard Deviant Brewing AGUILAS
2020 Did not play due to COVID-19 pandemic
2021 —
2022 Erreà FreedomPlus Standard Deviant Brewing The Transgender District
2023 Inaria, Olive & York (Pride Kit) — — Sisters of Perpetual Indulgence
2024 Inaria, Icarus (Keeper/Pride) San Francisco Muni Humanitix, Hostelling International USA SF LGBT Center
2025 Meyba TBD TBD

References

  1. ^ "SF City FC joins Premier Development League". SFGate. Retrieved January 12, 2016.
  2. ^ "SF CITY TO PLAY IN HISTORIC KEZAR STADIUM & ANNOUNCES 2015 SPRING SCHEDULE". Goal Nation. March 11, 2015. Retrieved March 26, 2015.
  3. ^ "U.S. Open Cup Qualifying comes to Cox Stadium". Golden Date Express. January 27, 2015. Retrieved March 26, 2015.
  4. ^ "San Francisco City, Harpo's FC get byes into 2016 US Open Cup as qualifying final round unveiled". TheCup.us. Retrieved January 12, 2016.
  5. ^ "New Club on the Block: SF City FC!". FootySF. Retrieved April 23, 2015.
  6. ^ Rosano, Nicholas. "US Open Cup: San Francisco City FC bring supporter-owned soccer to the City by the Bay". MLS Soccer. Retrieved April 25, 2015.
  7. ^ Ream, Evan. "Meet The Underdogs: Fan-owned San Francisco City brings US Open Cup, professional aspirations back to city". The Cup.us. Retrieved April 23, 2015.
  8. ^ "SF City FC tops Stanislaus United to earn berth in 2015 U.S. Open Cup". SB Nation. January 31, 2015. Retrieved March 26, 2015.
  9. ^ Barbeau, Mark. "Footy SF — Bay Area Soccer Round-up". SFGate. Retrieved April 24, 2015.
  10. ^ ""Play In" Round Winners Advance to U.S. Open Cup First round". US Soccer. Retrieved April 26, 2015.
  11. ^ "SPECIAL ANNOUNCEMENT ABOUT THE 2020 USL LEAGUE TWO SEASON". SAN FRANCISCO CITY FC. Retrieved February 1, 2021.
  12. ^ Wong, Greg (October 16, 2023). "Iconic Muni logo is coming to this SF soccer jersey". San Francisco Examiner. Retrieved October 18, 2023.
  13. ^ Chang, E. "Nascent SF Soccer Club Gains Some Respect, Will Face Off With USF This Weekend". SFist. Archived from the original on March 2, 2015. Retrieved April 23, 2015.
  14. ^ Black, Alan. "San Francisco City Football Club". The Beautiful Blog. Retrieved April 23, 2015.
  15. ^ Zimmerman, Douglas. "SF City FC announces new investor group". SFGate. Retrieved April 30, 2016.
  16. ^ "ANDRÁS PETERY AND ANDREW HOUSSER JOIN FOUNDING INVESTOR GROUP!". SF City FC. Retrieved April 30, 2016.
  17. ^ "@USLLeagueTwo". Twitter. December 11, 2019.
  18. ^ "@USLLeagueTwo". Twitter. August 27, 2020.
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