Jump to content

Over-the-top media services in India

Add links
From Wikipedia, the free encyclopedia

There are currently about 57 providers of over-the-top media services (OTT) in India, which distribute streaming media or video on demand over the Internet.

History and growth

[edit]

The first dependent Indian OTT platform was BIGFlix, launched by Reliance Entertainment in 2008.[1] In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and on–demand content. nexGTV was the first app to live–stream Indian Premier League matches on smart phones and did so during 2013 and 2014. The livestream of the IPL since 2015, when rights were won,[2] played an important role in the growth of another OTT platform, Hotstar (now Disney+ Hotstar) in India.[3][needs update] OTT gained significant momentum in India when both DittoTV (Zee) and Sony Liv were launched in the Indian market around 2013. Ditto TV was an aggregator platform containing shows across all media channels including Star, Sony, Viacom, Zee, etc.[citation needed]

Hotstar

[edit]

Hotstar (now Disney+ Hotstar) is the most subscribed–to OTT platform in India, owned by Star India as of July 2020, with around 300 million active users and over 350 million downloads.[4] According to Hotstar's India Watch Report 2018, 96% of watch time on Hotstar comes from videos longer than 20 minutes, while one–third of Hotstar subscribers watch television shows.[5] In 2019, Hotstar began investing ₹120 crore in generating original content such as "Hotstar Specials." 80% of the viewership on Hotstar comes from drama, movies and sports programs.[4] Hotstar has the exclusive streaming rights of IPL in India.[6]

Netflix

[edit]

American streaming service Netflix entered India in January 2016. In April 2017, it was registered as a limited liability partnership (LLP) and started commissioning content. It earned a net profit of ₹2020,000 (₹2.02 million) for fiscal year 2017. In fiscal year 2018, Netflix earned revenues of ₹580 million.[7] According to Morgan Stanley Research, Netflix had the highest average watch time of more than 120 minutes but viewer counts of around 20 million in July 2018.[5] As of 2018, Netflix has six million subscribers, of which 5–6% are paid members.[8]

India was not affected by Netflix's July 2018 increase in subscription rates for the US and Latin America. Netflix has stated its intent to invest ₹600 crore in the production of Indian original programming.[9] In late 2018, Netflix bought 150,000 square feet (14,000 m2) of office space in Bandra–Kurla Complex (BKC) in Mumbai as their head office. As of December 2018, Netflix has more than 40 employees in India.[7]

Other OTT providers

[edit]

Sun NXT is an Indian video on demand service run by Sun TV Network. It was launched in June 2017, streaming in the Tamil language and six other languages. The platform has more than 4,000 Tamil movies and 200 Tamil shows, as well as regional movies and shows.[10][11] Sun NXT also streams a large library of its own Sun TV shows and movies.

Amazon Prime Video was launched in 2016. The platform has[when?] 2,300 titles available including 2,000 movies and about 400 shows. It has announced that it will invest ₹20 billion in creating original content in India. Besides English, Prime Video is available in six Indian languages as of December 2018.[12] Amazon India launched Amazon Prime Music in February 2018.[13]

Eros Now, an OTT platform launched by Eros International, has the most content among the OTT providers in India, including over 12,000 films, 100,000 music tracks and albums, and 100 TV shows.[citation needed] Eros Now was named the Best OTT Platform of the Year 2019 at the British Asian Media Awards.[when?] It has 211.5 million registered users and 36.2 million paying subscribers as of September 2020.[14]

In February 2020, Aha OTT platform was launched, broadcasting exclusively Telugu content.[15]

In 2021, Planet Marathi became the first OTT platform dedicated to Marathi content in India, including web-series, films, music, theater, fiction and non-fiction reality shows. It is available for both Android and iOS mobile devices along with Android TV and Amazon Fire TV devices. Bollywood actress Madhuri Dixit helped launch the platform.[16][17]

With rising interest for Korean dramas, Rakuten Viki saw its biggest jump of web traffic from India in 2020 due to the COVID-19 lockdown, which led to ad localization on the platform.[18][19][20]

The OTT market in fiscal year 2020 was estimated to be worth $1.7 billion.[21][22]

SonyLIV and ZEE5

[edit]

In December 2021, Sony and Zee announced their merger, and announced plans to merge their OTT platforms.[23] The merger was called off.[24]

OTT services launched as Amazon Prime video channels

[edit]

The list is by alphabetical order, not by rank or popularity.

Name Parent Active years Languages Notes/Ref.
Acorn TV RLJ Entertainment, Inc. 2011–present English [25]
AMC+ AMC Networks 2020–present English [25]
ShortsTV Shorts International Ltd 2006–present English [26]

Content regulation

[edit]

Due to the absence of any rules and regulation regarding OTT content, many OTT providers were accused of showing nudity, vulgarity and obscenity and hurting Hindu religious sentiments in their shows.[27][28][29][30] Series which were the focus of controversy include Four More Shots Please!,[31] Tandav,[32] Paatal Lok,[33] Sacred Games,[34] Mirzapur[35] Lust stories franchise,[36] Rana Naidu.[37] Thank You for Coming,[38] and Annapoorani (2023).[39]

According to media reports, between 2018 and 2024, some OTT platforms emerged which started showing porn in the form of web series. Both the Supreme Court and Delhi High Court say that OTT regulation is necessary.[40][41][42][43]

OTT regulation

[edit]
  • On 25 Feb 2021, Indian govt introduced self-regulation rules for OTT platforms to stop obscene content and abusive language.
  • On 19 March 2023, I&B minister Anurag Thakur said that self regulation does not mean that OTT should show obscenity and nudity.[44][45]
  • On 15 April 2023, I&B Secretary Apurva Chandra has said because of the government's soft-touch regulations on OTT industry have led to the creation of content that is undesirable and vulgar.[46]
  • On 26 April 2023, MIB India said that if nudity and obscenity is seen on any OTT platform, strict action will be taken against it.[47]
  • On 16 May 2023, Don't show obscene content, parliamentary panel told to Netflix and Amazon Prime Video.[48][49]
  • On 20 June 2023, the government told Netflix, Disney+ Hotstar and all other streaming services that their content should be independently reviewed for obscenity and violence before being shown online.[50]
  • On 18 July 2023, Anarug Thakur said in a meeting with all OTT stakeholders that demeaning Indian culture will not be tolerated. OTT can't show vulgarity and nudity in the garb of ‘creative expression’.[failed verification][51][52]
  • On 22 August 2023, Indian government assured that it will bring rules and regulation to regulate vulgar and obscene content on social media and OTT platforms.[53][54]
  • On 10 November 2023, MIB India introduces the 'Broadcasting Service Regulation Bill', which included Programme code with Content Evaluation Committee(CEC) for every OTT platforms. Currently public consultation is ongoing till 15 January 2024.[55]
  • The draft bill mandates that all OTT streaming platforms can only broadcast those web series or content, which will be duly certified by Content Evaluation Committee(CEC).[56]
[edit]

Currently OTT is regulated under the IT Rules 2021, which clearly stated that 'No content that is prohibited by law at the time being force can be published or transmitted'. MIB has continuously taking action on OTT platform, who has violating the IT Act 67A, which prevent Publishing and transmitting obscene materials.[57]

Judicial opinion

[edit]

Criticism

[edit]

IAMAI again pledges self-regulation for OTT platforms. Content creators and producers in India, as mentioned in the report, already face many challenges, including the multiplicity of legislation and forums for filing complaints. The study paper by The Dialogue Internet and IAMAI found that these challenges lead to compliance uncertainties, self-censorship, and unwarranted economic burden. A private association of current affairs and news television broadcasters has expressed strong reservations against the Draft Broadcasting Services (Regulation) Bill, 2023, which it warned would have a “chilling effect" on the freedom of speech and expression, News Broadcasters & Digital Association (NBDA) said in a submission to the information and broadcasting ministry.[68][69][70][71]

List of OTT platforms in India

[edit]

The list is by alphabetical order, not by rank or popularity.

Name Parent Active years Languages Notes/Ref.
Aha Arha Media & Broadcasting Pvt. Ltd. 2020–present Telugu, Tamil [72]
ALTBalaji Balaji Telefilms 2017–present Bhojpuri, Hindi, Tamil [73]
Amazon Prime Video Amazon 2016–present Marathi, English, Hindi, Tamil, Telugu, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati [74][75]
Apple TV+ Apple Inc 2019–present English, Hindi [76]
Arre UDigital 2015–present Hindi, English [77]
BIGFlix Reliance Entertainment 2008–2022 Hindi, Tamil, Telugu, Bengali, Marathi India's first movie on demand service[1]
Chaupal Bosna Digital Pvt. Ltd. 2021–present Punjabi, Haryanvi, Bhojpuri [78]
CSpace Government of Kerala 2024–present Malayalam [79]
Disney+ Hotstar Star India (The Walt Disney Company India) 2015–present Hindi, English, Tamil, Marathi, Telugu, Malayalam, Bengali, Kannada, Odia India's most subscribed OTT platform[80][failed verification][81]
Eros Now Eros International 2015–present Hindi, Bengali, Marathi, Tamil, Telugu, Punjabi Titled as 'Best OTT Platform of the Year 2019' at the British Asian Media Awards[82]
Hayu NBCUniversal 2016–present English [83]
Hooq Sony Pictures, Warner Bros. and Singtel 2015–2020 English Dissolved in 2020[84]
Hungama Play Hungama Digital Media Entertainment 2015–present Bhojpuri, Hindi, English, Tamil, Telugu [85]
JioTV Jio Platforms 2016–present Assamese, Bengali, Bhojpuri, English, French, Gujarati, Hindi, Kannada, Malayalam, Marathi, Nepali, Odia, Punjabi, Tamil, Telugu, Urdu Only available for Jio Subscribers[86]
JioCinema Jio Platforms 2016–present English, Hindi, Tamil, Marathi, Telugu, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati Now available to all irrespective of network[86]
Lionsgate Play Lionsgate 2020–present English, Hindi, Tamil, Telugu, Marathi, Bengali, Kannada, Malayalam [87]
ManoramaMAX Malayala Manorama TV Ltd. 2019–present Malayalam Malayalam content[88]
Mubi Mubi Inc. 2019–present English, Hindi, Tamil, Marathi, Telugu, Bengali, Malayalam, Kannada [89][90][91]
MX Player Times Internet 2018–present Bhojpuri, Hindi, Tamil, Telugu, Marathi, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English [92]
Netflix Netflix Inc. 2015–present English, Hindi, Tamil, Marathi, Telugu, Bengali, Malayalam, Kannada [93]
Planet Marathi Planet Marathi 2021–present Marathi Marathi Content[94]
ShemarooMe Shemaroo Entertainment 2019–present Hindi, Marathi, Tamil, Gujarati [95]
SonyLIV Culver Max Entertainment 2013–present Hindi, Telugu, English, Tamil, Marathi, Bengali, Malayalam, Kannada, Punjabi [96][97]
Sun NXT Sun Group 2017–present Tamil, Telugu, Malayalam, Kannada, Bengali and Marathi
TVFPlay Contagious Online Media Network Private Limited 2015–present Hindi, Tamil, Telugu [98]
Ullu App Ullu App 2018–present Hindi [99]
Ultra Jhakaas Ultra Media & Entertainment 2023–present Marathi Marathi content[100]
Viki Rakuten 2010–present English Web and mobile[101][102]
Viu HK Television Entertainment 2015–2021 Hindi, Tamil, Telugu [103] Stopped its services in India in 2021.[104]
Voot Viacom 18 2016–2023 English, Hindi, Telugu, Tamil, Marathi, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati [105] Merge With JioCinema
Vuclip PCCW 2008–present Hindi, Tamil, Telugu [106]
YuppTV YuppTV 2007–present Hindi, Tamil, Telugu, Marathi, Kannada [107]
ZEE5 Zee Entertainment Enterprises 2018–present Bhojpuri, Hindi, Tamil, Telugu, Marathi, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English [108]
Saina Play Saina Infotainments 2019-Present Malayalam, Tamil Malayalam content[109]

See also

[edit]

References

[edit]
  1. ^ a b Dangwal, Sandhya (27 April 2017). "Reliance Entertainment launches BIGFLIX, India's first global multi-language HD movie platform". India.com. Archived from the original on 21 February 2019. Retrieved 21 February 2019.
  2. ^ Choudhary, Arzoo Dina, Vidhi (10 February 2015). "Star unit wins Internet, mobile rights for IPL". mint. Archived from the original on 2 July 2018. Retrieved 21 November 2021.{{cite web}}: CS1 maint: multiple names: authors list (link)
  3. ^ Vaidya, Jaideep (12 April 2017). "With the rise of OTT platforms, are more Indians watching the IPL on their phones than television?". Scroll.in. Archived from the original on 21 November 2021. Retrieved 21 November 2021.
  4. ^ a b Laghate, Gaurav (15 January 2019). "Hotstar to invest Rs 120 crore in generating original content". The Economic Times. Archived from the original on 21 February 2019. Retrieved 21 February 2019.
  5. ^ a b "Video OTT revenue in India expected to reach Rs 13,800 crore by FY 2023 – Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Archived from the original on 22 February 2019. Retrieved 21 February 2019.
  6. ^ Upadhyay, Harsh (25 September 2020). "Disney+Hotstar records 6 Mn installs in first 5 days of IPL". Entrackr. Archived from the original on 3 July 2022. Retrieved 17 March 2021.
  7. ^ a b Babar, Kailash; Laghate, Gaurav (28 December 2018). "Netflix leases space for India Headquarter in BKC". The Economic Times. Archived from the original on 20 October 2020. Retrieved 21 February 2019.
  8. ^ "Netflix is getting crushed in India, and it's all because of Amazon and Hotstar". Android Central. 2 February 2018. Archived from the original on 21 February 2019. Retrieved 21 February 2019.
  9. ^ Bhattacharya, Ananya (16 January 2019). "Netflix hasn't increased prices in India probably because it can't afford to". Quartz India. Archived from the original on 21 February 2019. Retrieved 21 February 2019.
  10. ^ "SUN NXT Upcoming Tamil Movies List – OTT STOP". 15 March 2022. Retrieved 15 March 2022.
  11. ^ "Sun TV Networks launches multilingual digital platform". @businessline. 16 June 2017. Archived from the original on 11 January 2022. Retrieved 9 March 2020.
  12. ^ "The rise and rise of India's online streaming services". The Week. Archived from the original on 21 February 2019. Retrieved 21 February 2019.
  13. ^ "Amazon to launch Prime Video Channels in India – TelevisionPost". 23 January 2019. Archived from the original on 22 February 2019. Retrieved 21 February 2019.
  14. ^ "Eros Now Reaches 36.2 million Paying Subscribers" (Press release). 18 November 2020. Archived from the original on 13 September 2022. Retrieved 8 April 2023.
  15. ^ "Aha! A new OTT channel to watch out for". 11 February 2020. Archived from the original on 22 May 2022. Retrieved 8 April 2023.
  16. ^ "Planet Marathi: Madhuri Dixit launches India's first Marathi OTT platform". english.jagran.com. September 2021. Archived from the original on 26 March 2022. Retrieved 26 December 2021.
  17. ^ Laghate, Gaurav. "Marathi OTT service Planet Marathi outsources ad sales, subscriber monetisation to adds2OTT". The Economic Times. Archived from the original on 4 January 2022. Retrieved 26 December 2021.
  18. ^ Bhatt, Shephali. "How K-pop and Korean drama had their biggest breakthrough in India amid the pandemic". The Economic Times. Archived from the original on 31 October 2020. Retrieved 5 April 2021.
  19. ^ Mane, Anwaya (7 April 2021). "K Dramas dubbed in Hindi; Is it a boon or a bane?". Pinkvilla. Archived from the original on 8 April 2023. Retrieved 7 April 2021.
  20. ^ "Top 10 Popular OTT Platforms in India". 7 June 2021. Archived from the original on 31 March 2022. Retrieved 8 April 2023.
  21. ^ "Indian OTT Market Valuation". livemint. 15 July 2021. Archived from the original on 28 November 2022. Retrieved 8 April 2023.
  22. ^ Menon, Devadas (1 March 2022). "Purchase and continuation intentions of over -the -top (OTT) video streaming platform subscriptions: a uses and gratification theory perspective". Telematics and Informatics Reports. 5: 100006. doi:10.1016/j.teler.2022.100006. ISSN 2772-5030. S2CID 247248868.
  23. ^ Monnappa, Chandini (22 December 2021). "Sony, Zee lock India merger to create mega TV network". Reuters. Archived from the original on 12 September 2022. Retrieved 17 February 2022.
  24. ^ "Sony, Zee call off their merger". 31 January 2024.
  25. ^ a b "Amazon Prime Video and AMC Networks collaborate to launch AMC+ and Acorn TV on Prime Video channels in India". Best Media Info. 27 June 2022. Archived from the original on 14 July 2022. Retrieved 2 July 2022.
  26. ^ "ShortsTV and Amazon Announce Partnership to Launch ShortsTV on Amazon Prime Video Channels in India". 24 September 2021. Archived from the original on 2 July 2022. Retrieved 2 July 2022.
  27. ^ "Attack on 'Ashram' set: Organization of Sadhus blames Bollywood for 'defaming' culture, hurting sentiments". India Tv. 28 October 2021. Archived from the original on 9 December 2022. Retrieved 8 April 2023.
  28. ^ "ALTBalaji and other OTT platforms, websites booked for obscene content". The Free Press Journal. Archived from the original on 29 January 2023. Retrieved 8 April 2023.
  29. ^ "Actor Gehana Vasisth latest to be arrested for role in porn movie racket". The Indian Express. 7 February 2021. Archived from the original on 18 November 2022. Retrieved 18 November 2022.
  30. ^ "Think beyond sex and abuse': Netflix, Amazon Prime, other OTT platforms stare at new challenge". businesstoday.in. 11 November 2020. Archived from the original on 30 October 2022. Retrieved 8 April 2023.
  31. ^ "The women of Four More Shots Please 3 react to criticism that the show is 'all about sex'". The Indian Express. 20 October 2022. Archived from the original on 6 November 2022. Retrieved 8 April 2023.
  32. ^ "Tandav' controversy: Two scenes changed after makers apologise". The News Minute.
  33. ^ "Paatal Lok Web Series Controversies". Indianexpress. 26 May 2020. Archived from the original on 20 September 2022. Retrieved 8 April 2023.
  34. ^ "Sacred Games series that Sparked Controversies". The Times of India.
  35. ^ "HC quashes FIR against 'Mirzapur' web series producers". Indianexpress. 11 December 2021. Archived from the original on 20 September 2022. Retrieved 8 April 2023.
  36. ^ Today, Telangana (30 June 2023). "Review: There is neither lust nor story in 'Lust Stories 2'". Telangana Today. Retrieved 15 February 2024.
  37. ^ "Nani on fans' objection to Venkatesh's cuss words in Rana Naidu: 'I am so glad he did something very shocking'". The Indian Express. 29 March 2023. Retrieved 2 October 2023.
  38. ^ "Ektaa Kapoor reacts to claims of 'ruining India' with Karan Johar, addresses Thank You For Coming criticism". Hindustan Times. 9 October 2023. Retrieved 19 February 2024.
  39. ^ "Netflix removes film after backlash from Hindu groups". BBC News. 12 January 2024. Retrieved 15 February 2024.
  40. ^ "Some OTT shows contain porn, screening needed: SC". The Times of India. ISSN 0971-8257. Retrieved 15 February 2024.
  41. ^ Thapliyal, Nupur (17 April 2023). "Delhi High Court Seeks Union Govt's Response On Steps To Regulate Content On OTT Platforms, Social Media". Live Law. Retrieved 15 February 2024.
  42. ^ "5 OTT sites that show porn in the name of entertainment ?". indiaherald.com. Retrieved 15 February 2024.
  43. ^ "Revolutionize Your Legal Experience with Lawyered.in". www.lawyered.in. Retrieved 15 February 2024.
  44. ^ Jha, Lata (19 March 2023). "Government concerned about vulgarity on OTT platforms, says Anurag Thakur". mint. Retrieved 18 September 2023.
  45. ^ "https://twitter.com/ianuragthakur/status/1637437856800030720?t=RBIi80-HGhmdH7m4H0Oelw&s=19". X (formerly Twitter). Retrieved 18 September 2023. {{cite web}}: External link in |title= (help)
  46. ^ "MIB advises OTT platforms to exercise self-restraint amidst growing concerns about vulgar content". The Economic Times. 15 April 2023. ISSN 0013-0389. Retrieved 19 February 2024.
  47. ^ Deep, Aroon (26 April 2023). "Despite court stay, OTT platforms face pressure on content". The Hindu. ISSN 0971-751X. Retrieved 20 September 2023.
  48. ^ "No obscene content, please: Parliamentary panel tells Netflix, Amazon Prime, Disney Hotstar, Zee5, other OTT platforms". Business Today (in Hindi). 16 May 2023. Retrieved 2 October 2023.
  49. ^ Takkar, Jatin (16 May 2023). "Don't show obscene content: Parliamentary panel tells OTT platforms". The Economic Times. Retrieved 2 October 2023.
  50. ^ Kalra, Aditya; Vengattil, Munsif; Kalra, Aditya; Vengattil, Munsif (14 July 2023). "Exclusive: Worried about obscenity, India asks streamers for content checks". Reuters. Retrieved 2 October 2023.
  51. ^ "Won't allow OTT platforms to demean Indian culture, says Minister Anurag Thakur". cnbctv18.com. 18 July 2023. Retrieved 18 September 2023.
  52. ^ PTI. "Will not allow OTT platforms to demean Indian culture, society in name of creative freedom: Anurag Thakur". Deccan Herald. Retrieved 18 September 2023.
  53. ^ Thathoo, Chetan (22 August 2023). "Govt To Frame Regulations To Curb Vulgar Language On OTT Platforms & Social Media". Inc42 Media. Retrieved 18 September 2023.
  54. ^ "Centre To Bring Rules To Check Vulgar Content On Social Media, Streaming Platforms". NDTV.com. Retrieved 18 September 2023.
  55. ^ "Ministry of Information and Broadcasting Proposes Broadcasting Services (Regulation) Bill, 2023". pib.gov.in. Retrieved 15 December 2023.
  56. ^ "Key features of the draft Broadcasting Services (Regulation) Bill, 2023". The Indian Express. 11 November 2023. Retrieved 15 December 2023.
  57. ^ Sachan, Abhay (16 November 2023). "I&B cracks down on 'obscene' content on OTT platforms". Broadcast and CableSat. Retrieved 15 February 2024.
  58. ^ "Mumbai: Owners of two apps arrested, police hint at Singapore link to portal streaming adult movies". Indian Express. 27 July 2021. Archived from the original on 20 September 2022. Retrieved 8 April 2023.
  59. ^ "Cyber Crime Team Cracks Down On Apps Showing Porn". The Quint. 16 April 2021. Archived from the original on 4 December 2022. Retrieved 8 April 2023.
  60. ^ "Mumbai: Owners of two apps arrested, police hint at Singapore link to portal streaming adult movies". The Indian Express. 27 July 2021. Retrieved 20 September 2023.
  61. ^ Sehgal, Diganth Raj (4 August 2021). "All you need to know about the Raj Kundra pornography case". iPleaders. Retrieved 20 September 2023.
  62. ^ "Porn racket case: Actress Gehana Vasisth claims Mumbai Police demanded Rs 15 lakh to avoid her arrest". India Today. 31 July 2021. Retrieved 20 September 2023.
  63. ^ "DPCGC Takes Action Against OTT Content! More To Follow?". Binged. 27 June 2023. Retrieved 20 September 2023.
  64. ^ "Regulatory body tells OTT platform ULLU to take down 'obscene' content: The TL;DR". The Indian Express. 27 June 2023. Retrieved 20 September 2023.
  65. ^ "OTT regulations a necessity as some even show porn, says SC". Hindustan Times. 5 March 2021. Retrieved 18 September 2023.
  66. ^ Ojha, Srishti (23 March 2021). ""Online Web Platforms Need To Be Regulated By Statutory Body In The Interest Of Public Morality And Decency " : NGO Submits Before Supreme Court". Live Law. Retrieved 18 September 2023.
  67. ^ Thapliyal, Nupur (17 April 2023). "Delhi High Court Seeks Union Govt's Response On Steps To Regulate Content On OTT Platforms, Social Media". Live Law. Retrieved 18 September 2023.
  68. ^ Jha, Lata (27 August 2023). "OTTs pledge self-regulation amid scrutiny". www.livemint.com. Retrieved 18 September 2023.
  69. ^ Jha, Lata (9 February 2024). "Draft broadcasting Bill could have 'chilling effect' on freedom of speech: NBDA". www.livemint.com. Retrieved 15 February 2024.
  70. ^ Kondalamahanty, Aditya (23 January 2019). "OTT Companies, Internet Lobbies Oppose Regulation Demand By Telcos". Inc42 Media. Retrieved 18 September 2023.
  71. ^ "OTT platforms against new proposal for additional layer in self regulation". www.storyboard18.com. Retrieved 18 September 2023.
  72. ^ "మై హోం సంస్థ, అల్లు అరవింద్‌ల 'ఆహా'". 8 February 2020. Archived from the original on 16 November 2020. Retrieved 8 April 2023.
  73. ^ "TV serials & movie producer Balaji Telefilms launches online platform with original digital content". Techcircle. 14 August 2015. Archived from the original on 22 February 2019. Retrieved 21 February 2019.
  74. ^ Choudhary, Vidhi (14 December 2016). "Amazon Prime Video launched in India". livemint.com. Archived from the original on 20 February 2019. Retrieved 21 February 2019.
  75. ^ Sathe, Gopal (14 December 2016). "Amazon Prime Video, Netflix's Biggest Rival, Has Gone Live in India". NDTV Gadgets 360. Archived from the original on 21 February 2019. Retrieved 21 February 2019.
  76. ^ Jha, Lata; Pandley, Navadha (12 September 2019). "Apple TV+ undercuts rivals but still faces a tough task in India". Mint. Archived from the original on 28 March 2022. Retrieved 28 March 2022.
  77. ^ "Startup Watchlist: Top Media & Entertainment Startups to Look Out for in 2019". 11 February 2019. Archived from the original on 7 March 2019. Retrieved 7 March 2019.
  78. ^ "Pollywood: Chaupal OTT completes one year, says connecting people to their roots was an inspiration". 26 August 2022.
  79. ^ "Kerala Govt Launches Country's First OTT Platform CSpace". 7 March 2024.
  80. ^ "Home Main". Media News 4 U. Archived from the original on 21 February 2019. Retrieved 21 February 2019.
  81. ^ Laghate, Gaurav (5 September 2018). "Star India rejigs Hotstar service to drive growth". The Economic Times. Archived from the original on 22 February 2019. Retrieved 21 February 2019.
  82. ^ "Eros Now has 13M paid subscribers in Q3FY19; now at 128M registered users". 8 February 2019. Archived from the original on 18 February 2019. Retrieved 21 February 2019.
  83. ^ Jha, Lata (6 December 2021). "New OTT platform hayu launched in India". Mint. Archived from the original on 20 June 2022. Retrieved 20 June 2022.
  84. ^ "Tech in Asia – Connecting Asia's startup ecosystem". techinasia.com. Archived from the original on 27 December 2020. Retrieved 21 February 2019.
  85. ^ Kanth, K. Rajani (24 July 2015). "Hungama launches on-demand movies app Hungama Play". Business Standard India. Archived from the original on 26 October 2020. Retrieved 12 October 2020.
  86. ^ a b "JioCinema: Movies TV Originals – Apps on Google Play". play.google.com. Archived from the original on 2 January 2023. Retrieved 12 October 2020.
  87. ^ Singh, Suhani (9 September 2021). "How Lionsgate Play is betting big on India". India Today. Archived from the original on 23 July 2022. Retrieved 23 July 2022.
  88. ^ "ManoramaMax' news and entertainment app launched, download now". onmanorama.com. Archived from the original on 1 December 2022. Retrieved 8 April 2023.
  89. ^ "Mubi launches streaming service in India". techcrunch.com. 19 November 2019. Archived from the original on 7 December 2022. Retrieved 8 April 2023.
  90. ^ "MUBI unveils huge selection of local language cinema coming to MUBI INDIA, including films in Tamil, Malayalam and Bengali". Business Insider. 22 June 2020. Archived from the original on 28 March 2022. Retrieved 28 March 2022.
  91. ^ Gomes, Mikhail (22 January 2020). "Streaming service MUBI is our new-found goldmine for Bollywood classics". Lifestyle Asia. Archived from the original on 13 September 2022. Retrieved 28 March 2022.
  92. ^ "MX Player, Reportedly Bought by Indian Media Giant for $200 Million". 28 June 2018. Archived from the original on 21 February 2019. Retrieved 21 February 2019.
  93. ^ "The Arrival Of Netflix In India: All That You Need To Know". inc42.com. 7 January 2016. Archived from the original on 18 March 2022. Retrieved 8 April 2023.
  94. ^ "Planet Marathi | World's First Marathi OTT Platform". Planet Marathi. Archived from the original on 1 August 2021. Retrieved 11 September 2021.
  95. ^ "Shemaroo Announces the Launch of New OTT Platform ShemarooMe". DATAQUEST. 14 February 2019. Archived from the original on 6 December 2022. Retrieved 12 October 2020.
  96. ^ "PTI Stories – Business Standard". Business Standard. Archived from the original on 22 February 2019. Retrieved 21 February 2019.
  97. ^ "SonyLIV Powers OTT Video Streaming for 30 Million Users with Brightcove". Brightcove. Archived from the original on 22 February 2019. Retrieved 21 February 2019.
  98. ^ Saxena, Aditi (6 February 2015). "This IIT Kharagpur alumnus is the brain behind The Viral Fever Media". The Economic Times. Archived from the original on 25 February 2018. Retrieved 21 February 2019.
  99. ^ "Ullu was launched globally on December 25, 2018, and the content is created by some of the best talents of the entertainment industry". Midday. 23 August 2019. Archived from the original on 29 September 2019. Retrieved 8 April 2023.
  100. ^ "OTT Trends: What India Saw In 2023". Free Press Journal. Retrieved 11 February 2024.
  101. ^ "ViKi Raises $4.3 Million from VC All-Stars to Translate the World's Video". TechCrunch. 8 December 2010. Archived from the original on 8 April 2023. Retrieved 5 April 2021.
  102. ^ "International Video Site ViKi Debuts iPhone App, Will Partner With Samsung For Android App". TechCrunch. 23 September 2011. Archived from the original on 8 April 2023. Retrieved 5 April 2021.
  103. ^ "PCCW looks at Viu as just the start". Digital News Asia. 4 April 2016. Archived from the original on 7 August 2020. Retrieved 21 February 2019.
  104. ^ "Viu to shut India operations". afaqs!. 16 December 2019. Archived from the original on 8 December 2022. Retrieved 8 April 2023.
  105. ^ "Viacom18 launches video-on-demand platform Voot". The Economic Times. 29 March 2016. Archived from the original on 12 April 2019. Retrieved 21 February 2019.
  106. ^ "PCCW embarks on strategic expansion of OTT video business". 16 March 2015. Archived from the original on 16 March 2015.
  107. ^ "YuppTV Launches in India: Revolutionizes the Way People Watch Television" (Press release). 27 October 2015. Archived from the original on 26 March 2022. Retrieved 8 April 2023.
  108. ^ "With Ditto TV, Zee eyes a game-changer". dna. 1 March 2012. Archived from the original on 13 September 2020. Retrieved 21 February 2019.
  109. ^ Anand, Shilpa Nair (14 May 2021). "The journey from an audio and video cassette rental to launching an OTT platform: Saina's journey in entertainment". The Hindu. ISSN 0971-751X. Retrieved 9 December 2024.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Over-the-top_media_services_in_India&oldid=1262071780"