Wikipedia:Articles for deletion/Marketing term

The following discussion is an archived debate of the proposed deletion of the article below. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.

The result was delete. -- Cirt (talk) 09:17, 16 October 2010 (UTC)[reply]

Marketing term

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Wikipedia is not a dictionary and there are no sources cited. Beeblebrox (talk) 03:56, 7 October 2010 (UTC)[reply]

Note: This debate has been included in the list of Advertising-related deletion discussions.
Note: This debate has been included in the list of Business-related deletion discussions.
Neutral for the time being. The concept of a "marketing term" probably is capable of expansion, and in fact seems to be in such routine use that I'm a bit stymied to find sources that discuss "marketing term" in a general way. - Smerdis of Tlön - killing the human spirit since 2003! 15:57, 7 October 2010 (UTC)[reply]
Against. The term is encyclopedic and should be expanded. Should be marked as a stub to encourage expansion. --Treekids (talk) 21:52, 7 October 2010 (UTC)[reply]
- It has been marked as a stub since 2008, and has not been expanded beyond a definition. If you would care to undertake the sourced expansion of the article now go right ahead. Beeblebrox (talk) 21:58, 7 October 2010 (UTC)[reply]
I've hit the same problem as Ihcoyc. The problem is that the ordinary meaning of "marketing term" is an item of jargon terminology used in the field of marketing. But that isn't what this article claims to be about. As far as I can tell (at any rate), this article claims to be about the nonce words and phrases that people offhandedly, and disparagingly, refer to as "marketing terms". Although there are sources that mention ordinary marketing terminology/jargon, mostly simply glossaries of the same, I have yet to find a source that documents what this article purports to be about. I suspect that this name is itself a "marketing term" for what is more usually called marketing speak or a buzzword. But I cannot be sure. The article's creator has given very little context to go on in the article, zero sources, and zero further explanation above in this discussion. Uncle G (talk) 11:50, 8 October 2010 (UTC)[reply]
Delete I have a marketing degree, and honestly don't understand what the definition of "marketing term" means here. When I read the first sentence, I though it meant a brand name, which is also supported by the claims that it could be copyrighted (at least the logo) and trademarked. In this case, the correct term is brand name. Another alternative is, as Uncle G states, that it is a buzzword. However, buzzwords are not normally trademarked or copyrighted. Could it be slogan that is meant? Then again, brand names, buzzwords and slogans are all too short to be copyrighted (they can only be registered as trademarks). "Marketing term" could also mean something akin to greenwashing (a word used to describe marketing strategies), but that is again not copyrightable or trademarkable. Unless someone can explain what the term means, please delete it as WP:OR or even WP:HOAX. Arsenikk ^(talk) 15:24, 13 October 2010 (UTC)[reply]

Relisted to generate a more thorough discussion so a clearer consensus may be reached.
Please add new comments below this notice. Thanks, Ron Ritzman (talk) 00:02, 14 October 2010 (UTC)[reply]

Delete Looking at it, I thought it meant "slogan" or "buzzword." Not sufficiently used to justify a redirect. Sven Manguard _Talk 00:24, 14 October 2010 (UTC)[reply]
Delete - Not a dictionary or glossary. Tzu Zha Men (talk) 00:51, 14 October 2010 (UTC)[reply]
Delete Lacks sources, also per WP:DICTIONARY. DARTH SIDIOUS 2 ^(Contact) 18:04, 14 October 2010 (UTC)[reply]

The above discussion is preserved as an archive of the debate. Please do not modify it. Subsequent comments should be made on the appropriate discussion page (such as the article's talk page or in a deletion review). No further edits should be made to this page.