Denny McCorkle

Denny McCorkle

Denver Metropolitan Area
4K followers 500+ connections

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About

“If you’re not branding yourself, you can be sure others will do it for you." ~ unknown…

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Activity

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Experience

  • University of Northern Colorado Graphic

    University of Northern Colorado

    Greeley, Colorado USA

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    Trieste Area, Italy

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    Vilnius Lithuania

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    Prague, The Capital, Czech Republic

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    Springfield, Missouri

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    Greeley, Colorado

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    Bristol and London, United Kingdom

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    Waltham, Massachusetts

Education

  • University of Memphis Graphic

    University of Memphis

    I studied Marketing as a major and Transportation and Sociology as minors.

    I learned so much that my head almost exploded.

    Thankfully, it did not. However, while the Doctorate is most difficult challenge I have ever pursued, I am thankful that I can continue to celebrate my amazing career and life as a University professor.

    The more I teach, the more I learn.

    The more I learn, the more I realize I don't know.

    Teaching social media marketing does that to…

    I studied Marketing as a major and Transportation and Sociology as minors.

    I learned so much that my head almost exploded.

    Thankfully, it did not. However, while the Doctorate is most difficult challenge I have ever pursued, I am thankful that I can continue to celebrate my amazing career and life as a University professor.

    The more I teach, the more I learn.

    The more I learn, the more I realize I don't know.

    Teaching social media marketing does that to us introverted curious types.

  • I studied Marketing as an emphasis. Loved it and knew it had potential as a career.

  • Activities and Societies: Sigma Pi Fraternity (Epsilon Kappa Chapter; founding father)

    I studied Accounting because my dad told me to do so, and I was too young to know any better.

Licenses & Certifications

Publications

  • My Blog - Digital Self Marketing Advantage

    Denny McCorkle

    On this new blog, I write for a targeted audience of students, academics, entrepreneurs, career changers, and others seeking to develop social media marketing skills for personal branding and job search (PB&J). Additional topics include: personal learning networks (PLN), skills development, career advancement, and life-long learning

    See publication

  • Using a Digital Personal Learning Network Assignment to Teach Social Curation and Lifelong Learning in Marketing

    Journal of Advertising Education, Volume 23 (2) 108-120

    As the use of social media continues to grow in practice and as an academic discipline, so too does the need for marketing students (and faculty) to develop and maintain a career-focused and current knowledge warehouse of information that is optimized to their own unique life situation—hence, the creation and use of what is
    described as a digital personal learning network or “PLN.”

    This article describes a proven assignment framework, requiring students to build their own digital…

    As the use of social media continues to grow in practice and as an academic discipline, so too does the need for marketing students (and faculty) to develop and maintain a career-focused and current knowledge warehouse of information that is optimized to their own unique life situation—hence, the creation and use of what is
    described as a digital personal learning network or “PLN.”

    This article describes a proven assignment framework, requiring students to build their own digital PLN, using widely available RSS newsfeed tools such as Feedly and Twitter Lists. Student feedback is offered to support the effectiveness of this approach and suggestions are made regarding other courses that could benefit from being taught with the support of a PLN-based assignment.

    Keywords: personal learning network, RSS newsfeed, social media skills, digital marketing skills, classroom currency

    Other authors
    See publication

  • Using Twitter in the Marketing and Advertising Classroom to Develop Skills for Social Media Marketing and Personal Branding

    Journal of Advertising Education, Volume 21 (1), 33-43

    As use of social media continues to grow, there is evidence that student skills in social media marketing are inadequate to meet the needs of potential employers, and that student skills in the professional use of social media for personal branding is limited.

    This paper presents details for implementing a Twitter project in a digital marketing course as a means of closing these gaps.

    Student feedback on this project indicated that their skills in social media marketing, digital…

    As use of social media continues to grow, there is evidence that student skills in social media marketing are inadequate to meet the needs of potential employers, and that student skills in the professional use of social media for personal branding is limited.

    This paper presents details for implementing a Twitter project in a digital marketing course as a means of closing these gaps.

    Student feedback on this project indicated that their skills in social media marketing, digital marketing and personal branding were improved. Suggestions for use of Twitter in other courses are also presented.

    Keywords: Twitter, pedagogy, social media, personal branding.

    Other authors
    See publication

  • Using Blogs in the Marketing and Advertising Classroom: Exploratory Insights and Recommendations for Future Use

    Journal of Advertising Education, Volume 18 (1), 24-35

    The use of blogs in business and higher education is increasing, yet little is written about using blogs in marketing or advertising education. The authors review the literature about using blogs in higher education and explain their benefits and pedagogical importance for marketing, advertising, business and journalism/mass communications classes.

    An author’s pedagogical experiences with using blogs in an e-Marketing course and with a study abroad program are described and the…

    The use of blogs in business and higher education is increasing, yet little is written about using blogs in marketing or advertising education. The authors review the literature about using blogs in higher education and explain their benefits and pedagogical importance for marketing, advertising, business and journalism/mass communications classes.

    An author’s pedagogical experiences with using blogs in an e-Marketing course and with a study abroad program are described and the qualitative feedback from the student participants is reviewed. In general, students enjoyed their blogging experience, felt that
    they had improved their skills and recommended the tool’s continued use.

    The authors’ recommendations for using blogs in the marketing, advertising, business or journalism/ mass communications classroom and suggestions for further research are also presented.

    Other authors
    See publication

  • Using Linkedin in the Marketing Classroom: Exploratory Insights and Recommendations for Teaching Social Media/Networking

    Marketing Education Review, Volume 22 (2), 157-166

    With the rapid growth of social networking and media comes their consideration for use in the marketing classroom. Social networking skills are becoming essential for personal branding (e.g., networking, self-marketing) and corporate/product branding (e.g., marketing communication).

    This paper addresses the use of LinkedIn (i.e., an online professional social network) in the marketing classroom as a means of developing these important skills, along with other supporting skills such as…

    With the rapid growth of social networking and media comes their consideration for use in the marketing classroom. Social networking skills are becoming essential for personal branding (e.g., networking, self-marketing) and corporate/product branding (e.g., marketing communication).

    This paper addresses the use of LinkedIn (i.e., an online professional social network) in the marketing classroom as a means of developing these important skills, along with other supporting skills such as communication and creativity.

    Other authors
    See publication

  • Academic Publications on Google Scholar

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    Here is a link to many of my academic publications.

    See publication

  • Blog Syndication on Business 2 Community

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    Many of my blog posts from Digital Self Marketing Advantage are syndicated to Business 2 Community, Yahoo Small Business Advisor, and Monster Jobs.

    See publication

  • Blog Syndication on Social Media Today

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    Many of my blog posts from Digital Self Marketing Advantage are syndicated on Social Media Today and often receive from 100 to 700 social shares.

    See publication

Projects

  • My Course - Content Marketing (undergrad)

    This course introduces students to content marketing and its role in modern digital marketing. Through lectures, discussions, and hands-on projects, students will learn how to plan, create, and distribute content that resonates with their target audience, supports their brand identity, and drives business results. The course emphasizes the integration of storytelling, data-driven decision-making, and ethical considerations in developing effective content marketing campaigns.

  • My Course - Digital Marketing (MBA)

    The Internet and advances in technologies for e-commerce, web design, mobile marketing, social media marketing, and web analytics/measurement are transforming how companies, brands, and individuals plan and practice strategic marketing. This course provides students with an understanding of how marketing is adapting and integrating these changes for the digital age.

    The course requires (1) individual assignments for HubSpot's Digital Marketing Certification and (2) an individual…

    The Internet and advances in technologies for e-commerce, web design, mobile marketing, social media marketing, and web analytics/measurement are transforming how companies, brands, and individuals plan and practice strategic marketing. This course provides students with an understanding of how marketing is adapting and integrating these changes for the digital age.

    The course requires (1) individual assignments for HubSpot's Digital Marketing Certification and (2) an individual project for using digital marketing strategies for Social Leadership on LinkedIn.

    Below is my most recent course syllabus. I would greatly appreciate any feedback and/or recommendations for future topics for this course.

  • My Course - Social Media Marketing (undergrad)

    This course is an overview of social media marketing planning and strategies and its integration with
    traditional methods of marketing.

    It includes real-world, real-time experience with social media/networking and use of various social media platforms for blogging and micro-blogging, supporting tools for the monitoring/measurement of results, and the management of social media/networking activities.

    Below is my most recent course syllabus. I would greatly appreciate any…

    This course is an overview of social media marketing planning and strategies and its integration with
    traditional methods of marketing.

    It includes real-world, real-time experience with social media/networking and use of various social media platforms for blogging and micro-blogging, supporting tools for the monitoring/measurement of results, and the management of social media/networking activities.

    Below is my most recent course syllabus. I would greatly appreciate any feedback and/or recommendations for future topics.

  • My Course - Marketing Strategies (undergrad)

    This capstone marketing seminar course emphasizes application, analysis, planning and control of the various marketing mix variables, the target market, and the marketing environment.

    The course is designed and organized around a team project requiring that students act as a new small business to invent a new-to-the-world consumer product and a Marketing Plan for targeting a niche market.

    Besides the final written Marketing Plan and a presentation zen style sales pitch to…

    This capstone marketing seminar course emphasizes application, analysis, planning and control of the various marketing mix variables, the target market, and the marketing environment.

    The course is designed and organized around a team project requiring that students act as a new small business to invent a new-to-the-world consumer product and a Marketing Plan for targeting a niche market.

    Besides the final written Marketing Plan and a presentation zen style sales pitch to potential investors, students complete several preliminary assignments (or deliverables) including: (1) transcripts of their electronic brainstorming sessions to generate new product ideas, (2) a post brainstorming evaluation of ideas, (3) an informal presentation of their 3 best new product ideas for class feedback, (4) a written proposal of their new product line and preliminary marketing strategies, and (5) a research brief concerning market demand and trends for their proposed product line.

    Students also complete several LinkedIn assignments, including (1) completing several career exploration tests, (2) completing a personal SWOT and improving their LinkedIn About section, and (3) completing two weeks of measured social sharing activity.

    Note: the checklist that they follow for this project is found in the Featured section of my LinkedIn Profile.

    My most recent course syllabus is provided below. I greatly appreciate any feedback and/or recommendations for future topics for this course.

Honors & Awards

  • MCB Teacher of the Year 2024

    Monfort College of Business, University of Northern Colorado

    This recognition is given by the MCB Faculty Affairs Committee to one faculty member each academic year.

    I was given this award for the:
    (1) development of two new courses (Content Marketing and Digital Marketing/MBA),
    (2) new projects for several courses (Marketing Strategy and Social Media Marketing), and
    (3) for adding and teaching how to use Generative AI and prompt engineering in all my courses.

  • Top 15 LinkedIn Experts in Denver 2023

    Influence Digest Media

  • Professor of the Month

    Stukent

    Stukent is an amazing digital textbook company specializing in digital and social media marketing.

    I am honored to be recognized by Stukent and happy to find a textbook publisher (and authors) that keeps everything up-to-date.

    This is important if you teach digital and social media marketing.

  • Top Digital Marketing Professor by HubSpot

    HubSpot Education Partner Program

    HubSpot recently created a new guide: How to Teach Digital Marketing at http://academy.hubspot.com/how-to-teach-digital-marketing.

    In this guide, they recommend 13 professors "who inspire HubSpot's Education Partner Program." I am honored to be one of the recommendations. Thank you @HubSpotAcademy.

  • MCB Ethics Faculty Fellow (2013 to 2023)

    MCB/UNC Daniels Fund Ethics Initiative

    As an Ethics Faculty Fellow, I represent the MCB Marketing department in all Daniels Fund Ethics Initiative planning and programming.

    I also maintain the social media accounts (Twitter and Facebook).

    https://www.facebook.com/monfortcollege
    https://twitter.com/mcb_unc

  • MCB Teacher of the Year 2013

    Monfort College of Business

    This recognition is given by the MCB Faculty Affairs Committee to one faculty member each academic year.

    I was given this award for the development and implementation of my new Social Media Marketing course.

  • Echo Leader Awards

    Direct Marketing Educational Foundation

    From 1989-2007, my students competed in the DMEF Echo Competition 11 times; they won the first place (gold) once and second place (silver) seven times in this national competition.

  • Robert B. Clarke Outstanding Educator Award

    Direct Marketing Educational Foundation

    I was the fourth person to receive this national recognition.

  • Leavey Award for Excellence in Private Enterprise Education

    Freedoms Foundation

    This international award was for the entrepreneurial approach I used in developing a direct marketing project for my Direct Marketing course.

Organizations

  • Marketing EDGE Professors' Academy

    member

    The Marketing EDGE Professors’ Academy provides marketing educators and researchers centralized access to everything in the direct/interactive marketing arena: data sets, news, research, seminars and teaching materials. http://www.marketingedge.org/marketing-programs/professors-academy/member-benefits

  • Marketing Educators' Association

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