YouTube just hit a huge milestone

People around the world are consuming a billion hours of video every single day.
By Saba Hamedy  on 
YouTube just hit a huge milestone
Remember Susan Boyle? Credit: Getty Images

YouTube views aren't slowing down any time soon.

The Google video platform said Monday that people around the world are now watching a whopping 1 billion hours of YouTube’s content every day.

The milestone "represents the enjoyment of the fantastically diverse videos that creative people make every single day," Cristos Goodrow, VP of engineering at YouTube, wrote in a blog post Monday. "Around the world, people are spending a billion hours every day rewarding their curiosity, discovering great music, keeping up with the news, connecting with their favorite personalities, or catching up with the latest trend."

The 1 billion figure is a 10-fold increase since 2012, YouTube said.

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The statistic is one that underscores YouTube's efforts to dominate the digital space.

On YouTube -- which operates under the motto "Broadcast Yourself" -- users upload 400 hours of video each minute, or 65 years of video a day.

At the platform's headquarters in San Bruno, a bulky server sits adjacent to the guest waiting area.

It sports a quote from the 1975 film Jaws: “We're going to need a bigger boat."

It's clear the saying still rings true.

Topics YouTube

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Saba Hamedy

Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.


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