Susan Kare (born 1954) was the designer who created the icons, graphics, and fonts for the original Macintosh. Kare graduated from New York University with a Ph.D. in fine arts in 1978. After graduating she moved to California and worked at the Fine Arts Museums of San Francisco. Her high school friend and member of the original Macintosh development team, Andy Hertzfeld, called her in 1982 and asked her to draw icons and text elements for the Macintosh project.
Kare’s original drawings for Apple were created in 32×32-pixel grids. AIGA documented her original work for Apple and acknowledged that Kare “created some of the most recognizable icons, typefaces, and graphic elements in personal computing: the command symbol (⌘), the system-failure bomb, the paintbrush, and, of course, ‘Clarus the Dogcow.’” Her work was characterized as “a canvas of approachable visual metaphors that are instantly recognizable decades later.”
Some of Kare’s work can be found in the Museum of Modern Art in New York City. According to Kare’s website:
“Kare believes that good icons should be more like traffic signs than illustrations; easily comprehensible and not laden with extraneous detail. She has observed that just because millions of colors are available, maximizing their use in an icon does not necessarily improve it. When symbols (icons or logos) are meaningful and well-crafted, they need not be frequently redesigned.”
This print, “Hello on Blue,” is a limited edition, numbered 27/200, and signed and dated by Susan Kare. It is a giclée fine art print that is 25 inches wide x 17 inches tall. The work is printed using archival ink on acid-free Hahnemühle Photo Rag paper. Although this is not an “official” Apple product, I am proud to feature Kare’s work among my Apple collection.
This iconic “hello” cursive script image that was originally designed by Kare has been used by Apple numerous times over the years, beginning with the introduction of the original Macintosh on January 24, 1984 during Apple’s Annual Shareholders Meeting. After Steve Jobs showed the Macintosh live on stage, he played a TV commercial that shows a carrying case being unzipped, the Macintosh lifted onto a table, and the black-and-white screen displayed the “hello” cursive design. A few other uses of the “hello” design include:
- May 6, 1998: Steve Jobs introduced the original translucent Bondi blue iMac with the screen displaying “hello (again)”—with “hello” in the original cursive script and “(again)” in Apple Garamond.
- December 2022: During my own visit to Apple Park in Cupertino, visitors to the Apple Briefing Center were greeted with a sculpture approximately 4 feet wide of “hello” that is airbrushed in the colors of Apple’s original multicolor logo.
- 2023: Apple Developer provided “Hello Developer” online, described as “A monthly guide to the latest developer activities, stories, and news” that features the original “hello” image in different formats in different editions from October 2023–June 2024.
- October 28, 2024: Apple releases an iMac Announcement video that begins with the cursive script “hello” and then expands to “hellllllo” with each “l” in a different color of the original Apple logo; in the presentation the iMac is updated to the M4 chip and is available in “new vibrant colors.”
- October 29, 2024: The Mac mini is updated in a video announcement using the “hello” image stylized with the Apple Intelligence logo, emoji, the Jolly Roger flag (a nod to the original Macintosh team), and a 3D wire frame.
Sources: Fast Company, Internet Archive (AIGA), MoMA, Susan Kare, Internet Archive (Apple), Apple Special Event October 2016, iMac Announcement 10-28-21, Mac mini Announcement 10-29-24, Hello Developer





