Magnum Singapore celebrated its 25th anniversary with a lavish party at Avalon in Marina Bay Sands on 24 May 2014. Magnum is the first hand held ice cream targeted at adults, selling over one billion units annually worldwide. Guests enjoyed a wide variety of toppings on their Magnums, and even dipping at a huge chocolate fountain, measuring 1.10m high and 1.02m in diameter. The chocolate-themed party used over 260 kg of chocolate.