“My Oh My” is a popular song by Danish-Norwegian dance-pop group Aqua, released in February 1997 as the second single from their debut album, Aquarium. The song was part of the same era that saw Aqua’s breakout hit “Barbie Girl,” and it continues the band’s distinctive style of playful, upbeat bubblegum pop and Eurodance. “My Oh My” became a hit across Europe, reaching the top 10 in several countries, and helped solidify Aqua’s presence as one of the most successful pop acts of the late 1990s.
Aqua, consisting of members Lene Nystrøm, René Dif, Søren Rasted, and Claus Norreen, became famous for their quirky, high-energy pop songs and playful lyrics. Following the massive success of “Barbie Girl,” the group continued to release similarly styled songs with catchy hooks and whimsical themes. “My Oh My” fits within this formula, blending upbeat production with fun, cheeky lyrics.
The lyrics of “My Oh My” tell the story of a playful romantic fantasy, drawing on fairy tale-like imagery. The narrator, voiced by Lene Nystrøm, sings about wanting to be rescued by a prince charming, but the song’s tone is tongue-in-cheek and exaggerated. Musically, “My Oh My” is an Eurodance and bubblegum pop song, featuring Aqua’s signature upbeat tempo, electronic beats, and catchy synthesizer hooks. The song blends pop melodies with a fast-paced dance rhythm, making it ideal for clubs and radio play in the late 1990s.
Aqua’s production style includes bouncy basslines, vibrant synths, and playful vocal delivery. Lene Nystrøm’s sugary-sweet vocals are contrasted with René Dif’s deeper, spoken interjections, which add a layer of humor and cheekiness to the song. The song’s repetitive, infectious chorus and energetic beat made it instantly memorable, helping it achieve significant commercial success.
“My Oh My” was a commercial hit, particularly in Europe. It reached the top 10 in several countries, including the UK, Italy and Spain, and was certified gold in various regions. The song contributed to the overall success of Aqua’s debut album Aquarium, which produced several other hits, including “Barbie Girl,” “Doctor Jones,” and “Turn Back Time.”
Though “My Oh My” did not achieve the same level of worldwide success as “Barbie Girl,” it was still widely popular and helped establish Aqua’s place in 1990s pop culture.
The music video for “My Oh My”, directed by Peder Pedersen, features a colorful, whimsical fairy tale theme in which the band members play out an elaborate adventure. The video has a theatrical, almost comical feel, with Lene Nystrøm dressed as a princess and René Dif as a pirate, capturing the playful nature of the song