BidSwitch
Smart infrastructure for the global
programmatic ecosystem_
Sitting in a unique position in the ecosystem, BidSwitch represents neutral middleware that allows connected programmatic technology partners to seamlessly access new platforms and services; optimize bidstream performance and generate technical costs efficiencies.
Connected to over 180 Supply platforms across all media formats, BidSwitch listens to the entire global programmatic bidstream processing, filtering for fraud & classifying it-- layering on data and other services, then intelligently distributing it to relevant buyers across more than 220 Demand Side Technology platforms – all in real-time.
Solutions
Providing value across the ecosystem_
For Agencies
See an overview of what Agencies need to know about how BidSwitch works and how we create value.
Optimize trading
For SSP's
Learn how to gain access to more than 220 Demand platforms as well as access troubleshooting, reporting & other tools and services.
access demand
For DSP's
Discover how to get instant access to 180+ global supply platforms as well as access bidstream, reporting and a range of other tools & services.
access supply
For Publishers
Find out what Publishers need to know about how BidSwitch works and how we create value.
Get more control
"BidSwitch's powerful suite of tools helps us quickly enable new programmatic supply partners, countries, and, emerging ad formats. Our partnership was key to launching the industry's first programmatic virtual reality offering launched at Cannes."
"We were impressed by how seamless it was to implement True Price — no heavy lifting from our side and the results were immediate. It dramatically simplified our internal processes."
"The ease of integration and ability to scale quickly with BidSwitch is a valuable asset to our expansion goals."
News & Insights
- WEBINAR: Navigating Addressability: ID Bridgingon December 4, 2024
In this 45-minute webinar on the IAB Tech Lab ID Provenance Protocol, the BidSwitch team will review the new workflows and concepts introduced by the protocol and focus on requirements and expectations for demand and supply partners.
- Programmatic Deals 101: What Every Marketer Needs to Knowon September 6, 2024
Programmatic advertising is widely accepted to refer to the automated buying and selling of digital ads. But within the umbrella term there are a variety of ways to transact. Here we delve into the detail of the four types of programmatic deals and look at when it’s optimum to use each one.
- WEBINAR: SmartSwitch Refresher for SSPson June 5, 2024
Our BidSwitch Explained webinar series offers essential tips, tricks, and ad tech fundamentals to help you maximize your trading potential with BidSwitch.
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