Magazine Research Archives

Jeeps filled magazines in various ways. Some magazines reported on brand new ‘Blitz Buggy’ and other important develops about the jeep during WWII. Others reported on the changing models during its civilian life. Still others showcased how jeeps were used and the modifications done to them.

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Jeep Rodeo in the 1959 Issue of Man’s Magazine

• CATEGORIES: Features, Magazine, Racing This site contains affiliate links for which I may be compensated.

UPDATE: This post originally appeared April 2, 2016

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The February 1959 of Man’s Magazine contained photos and short report from the annual Jeep Rodeo in Yakima, Washington. Unfortunately, most of the pics aren’t a whole lot different from the March 1959 issue of Modern Man Magazine, featured in 2013.

Man’s magazine turned out to be a lot less risqué than the cover image and headlines might suggest. There was even an opinion article expressing concern over how American college football was fast becoming too professionalized.

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1951 DeAnza Trail Jeep Cavalcade

• CATEGORIES: Event, Features, Magazine, Old Images • TAGS: , This site contains affiliate links for which I may be compensated.

UPDATE: Originally posted Feb 1, 2018:

1951-07-motortrend-jeep-gymkhana-calvacade-pg1-1The May 1951 issue of Motor Trend captured the 3rd Annual DeAnza Trail Jeep Cavalcade. The author, Ernest Reshovsky, titled the article “Jeep Gymkhana”, possibly attempting to reference timed automobile or equestrian contents designed to test driving skill, though to my knowledge the Cavalcade was not a timed event.

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Jeep Article with Several Assertions

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

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Bill shared this article that includes several claims I hadn’t encountered. So, I figured I’d shared this to see what others thought:

https://www.quora.com/What-is-a-product-design-detail-that-only-engineers-will-notice/answer/Nelson-McKeeby

  1. “A little known fact is that most United States wheeled vehicles were designed to stack with only limited modification”?
    Was this an actual design goal or a nice to have? Maybe this assertion is true, but I have only see a few examples of stacked jeeps. I can’t imagine the front clip of the Jeep underneath could handle extended shipping in this manner (which, by extension, suggests to me that it was never really ‘designed’ to do this).
  2. “The size of the jeep was dictated by the railroad cars that would carry it”?
    Again, this design aspect is news to me. My understanding is that the design was a carryover from the Bantam design, which was a carryover from the Bantam vehicle size. The short wheelbase was excellent for a light weight design and maneuvarability. 
  3. “The mass of the jeep was dictated by the ability to stack up to four high”?
    Again, I am unfamiliar with this claim.
  4. “Nearly every part of a jeep is catalog ordered…. The basic army Jeep was the same from start too finish”?
    I guess the term “same” would need to be defined, as the basic WWII jeep went through mini alterations over its life.
  5. “Post WW2 when there was a massive shortfall in available farm equipment, there was a period of around seven years when Jeeps were pressed into service as farm equipment.”?
    ummm … they were designed, tested, and marketed as farm vehicles starting during war time.

Anyway, check out the article for other claims.

 
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Fall 2022 Dispatcher Magazine is Here

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

The newest edition of the Dispatcher Magazine arrived in my mailbox yesterday. One article in particular caught my eye: Dan’s gauge restoration. I could have used this a few years ago! Thanks for that writeup Dan!

Also, note the classified ad at the end of the magazine: the San Juan Scenic Jeep Tour business is for sale (and has been for at least a little while).

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Jan 1950 Salesbuilder

• CATEGORIES: Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Finally, another Salesbuilder landed on eBay. This one is from January 1950. One of the interesting things to me was the 12-postcard campaign shown on page 17; I’ve only documented a handful of the postcards.

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Jan 1948 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Here’s another wonderful early Sales News document saved and shared by Jan. Many thanks to him for these early pieces.

The initial article on the Station Sedan provides some additional history about it’s release and it’s position in Willys-Overland history (first six cal sold since 1932).

Page 7 shows a photo from the Paris auto show with a CJ-2A sporting a unique hardtop. Page 8 includes highlights the aluminum and steel hardtops from Worman. Page 10 introduced the City and City campaign and highlights W-O’s impact in the station wagon market. Page 16 has a photo in the lower-left corner that shows what may be a Woodie Top in action.

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1947 Jeep News Vol.1 No. 3

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Thanks again to Jan for sharing another early Jeep News magazine. This one is titled Milt. Henry’s ‘Jeep’ News. There is a reference to a jeep bought in early 1947, so my guess is that this was published sometime in mid 1947. The jeep-related company advertised on the back of this issue is Lincoln St. Garage, 7 Lincoln St., West Medway, Massachusetts.

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January 1947 Willys-Overland Sales News

• CATEGORIES: Advertising & Brochures, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

Thanks to Jan for sharing this rare sixteen-page January 1947 issue of Willys-Overland Sales News!

I’m not very familiar with these nor do I know how many issues were released, but I assume this style of magazine was discontinued once the Salesbuilder magazines were created in mid-1948.

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Barry’s Farm Collector Cover Photo

• CATEGORIES: Features, Magazine This site contains affiliate links for which I may be compensated.

Barry Thomas’ photo of this farm working CJ-5 landed on the cover of this month’s Farm Collector Magazine. Congrats to Barry! (it is great photo).

If you have a subscription to Farm Collector Magazine, you should be able to read Barry’s article, too.

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Dec 1942 Foreign Service Mag Cover

• CATEGORIES: Artists/Drawings, Features, Magazine • TAGS: This site contains affiliate links for which I may be compensated.

I ran across this magazine on eBay. Given the cover, I couldn’t resist buying it, though there was no other jeep pics or illustrations within it.

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