Selling is a skill that not everyone is born with. It involves everything you need to do and say for the customer to buy what you are selling. In most cases, there is extreme pressure to make that sale and that does not really help at all. For those who believe that there is always a right way of doing things, Neuro-Linguistic Programming coupled with your sales pitch can be the best weapon you could ever have to get that advantage that you need to clinch the deal. Aside from the words, there are other note-worthy techniques that you could benefit from with the use of the NLP selling sentences, making this article a really good read.
Benefits of Selling Sentences
Selling sentences can be your greatest weapons for selling your products to even the most challenging of your clients. These sentences help create the trust that you want your customer to give to you. They also help impact your customers better, enough for you to be able to help them make the decisions that you need them to make and at the speed that you need.
Maximize Selling Sentences
Neuro-Linguistic Programming has found out the connection between the neurological processes, words, and behavioral patterns that are learned through experiences. The dynamics of the three can be used to achieve your specific goals, and that includes getting that sale. Below are some of the tips on how you can use NLP to clinch that dream sale of yours.
Be Your Best Salesman
In order for a client to even start reading or listening to what you have to offer, the first barrier is to get the client to think that it is a good idea to do it. To make that very important step, you have to make the client believe that you are the best man to trust as far was what you are offering is concerned.
You have to engineer your words in a way that he would be willing to listen and open up to your proposal. By getting your foot in the door, you create more opportunities to effectively sell your product and finally make them buy it willingly. Always remember that good communication is the key to sales and the right words can always make the difference.
Identify the Customer’s Preferred Language
Knowing the preferred language of the customer give you an insight into the kind of thinker your learner is. Such knowledge enables the salesperson to customize the preferred language to the kind of product or service that the salesperson wants to propose.
For example, there are individuals who are visually oriented and use certain words or phrases like “see,” “look,” “picture this,” and more illustrative words. Such people respond very well to visuals and you should incorporate that in your sales pitch. Provide images that would capture the hearts and imagination of the client and you are halfway through the door to success.
Others prefer the auditory words that include “listen,” “hear,” “sounds like,” and even phrases including “Can you hear what I'm saying” This could mean that the person is a keen listener and focuses a lot of what was heard during a negotiation.
And then there are those who use kinesthetic phrases that are all about feeling something with words uttered in the line of “Do you get a feel for this?” Emotional hooks or elements shall work better for this kind of client.
Take Note of the Words People Use in Conversations
Upon identifying the preferred language of the customer, use it to determine the words that would appeal to them more. Not only does it show that you are a good listener and that you listened very carefully to the customer, it is also a good opportunity to flatter the customer without being patronizing. Rapport starts to build with this technique and is best for customers that you have just met for the first time. Just be careful not to mimic the words blatantly or else the plan shall truly backfire.
Align Your Sales Strategy with the Customer’s Buying Style
When presenting your proposal or sales pitch, consciously include pictures and other visuals that are meant to stimulate the customer into buying what you are saying. Let the kinesthetics take care of the samples because what you would like to happen is for them to get the feeling that you want them to feel. As far as your auditories are concerned, focus on the words that you say. Should there be a possibility to switch on your sample, just do it to allow them to hear the quality and give comments on its actions.
Proven to be really effective for this tip is the NLP Meta model. This involves the use of phrases like “what exactly do you mean” or “how exactly.” These phrases help put you in a position that allows you to find out any piece of information that the customer might have missed out. It also provides the opportunity to clarity content that might have been misinterpreted. These benefits shall let you determine the information that you need to respond to questions accurately and quickly.
Know What They Want and What They Don't Want
Customers are usually vocal about their needs and it is up to you to determine what they want and do
not want. For the items that they want, go big on the benefits that they will get from your product and for the ones the do not want, focus more on the things that they do not have to do or will not have because of your proposal. Do not forget to focus on the small signals from your customers. They can actually help you come up with a more targeted pitch that might even clinch the deal for you.
Complementing NLP Techniques
Selling sentences can be maximized with the use of some techniques that lets you inside the head of your customer effectively.
Creating a pleasant and positive association with your product or service is meant to create that spark that you want in your customer’s head. This is the one and most powerful image from where it all begins.
Learn the art of making psychologically subtle questions that lead your customer to give their needs without them feeling it was taken away from them. Such questions include the issues that the customer might have with his current product or the dream features that they need on their current product.
Disrupting the customer’s pattern of thinking overcomes any objections the customer might have on your product. The idea is to lead your customer to another area of thinking that works to your advantage. Like instead of giving the price of your product which the customer needs, you can go ahead and ask them the benefits that they expect from the money they are willing to part with. This effectively battles the “What's in it for me?” mentality.
Establishing a position of authority makes it easier for people to follow you and give whatever you need from them. Nothing creates trust more than the acknowledgment that you are an expert in your field. An effective way of doing this is by presenting the customer with quotes from the celebrities who believe in your product or service.
Unleash your inner sales prowess by joining Jacky Lim’s NLP Sales Training Workshop. From sales agents to entrepreneurs, this jam-packed workshop will help you discover the hidden sales guru within you. Book your seats now by filling-out our inquiry form today!
