Apple and other electronics manufacturers have received a break from Trump's reciprocal tariffs, with the U.S. Customs and Border Protection agency sharing a long list of products excluded from the levies last night.
iPhones, Macs, iPads, Apple Watch, and other Apple devices will not be subject to the 125 percent tariffs that have been put in place on imported Chinese goods, nor will Apple have to pay the 10 percent reciprocal tariffs that are in place for goods from other countries.
All manner of electronic devices have been exempted, including computer components such as GPUs from Nvidia, semiconductors and the equipment used to make them, SSDs, displays, many TVs, and more. The AirPods and the HomePod do not appear to have been exempted, and video game consoles like the Nintendo Switch 2 are still subject to the tariffs.
As Bloomberg points out, the exemptions could be temporary and the Trump administration could be planning for new, lower tariffs on electronics and other goods from China. The order also does not exempt companies from the 20 percent "fentanyl" fee imposed on China, which was an earlier penalty, so there is still a fee that Apple will need to pay.
With the back and forth over tariffs and the 90-day pause Trump put in place in some countries, Apple stock has been volatile for the last week and has dropped more than 20 percent before recovering somewhat. As of market close yesterday, Apple's stock was down 11 percent from early April.
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Amazon today has all-time low prices on the new M4 MacBook Air, with up to $70 off the 13-inch version of the computer. Right now these discounts are only available on Amazon, and most of them have estimated delivery windows of mid April.
Note: MacRumors is an affiliate partner with Amazon and Best Buy. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
This time around, there are two 13-inch configurations on sale, reaching up to $70 off the original price. You can get the 256GB 13-inch M4 MacBook Air for $949.00, down from $999.00, and the 24GB RAM/512GB 13-inch M4 MacBook Air for $1,329.00, down from $1,399.00. Both of these deals are available in two colors on Amazon.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
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It was a big week for leaks and rumors in the Apple world, with fresh claims about iOS 19, the iPhone 17 Pro, and even the 20th anniversary iPhone coming a couple of years from now.
Sources also spilled the tea on the inner turmoil at Apple around the Apple Intelligence-driven Siri revamp that has seen significant delays, so read on below for all the details on these stories and more!
iOS 19 Leak Reveals Alleged New Design With Rounder App Icons, Floating Tab Bar, and More
YouTuber Jon Prosser is back with some more claims on his Front Page Tech channel regarding design updates coming in iOS 19, and according to information he's seen, we could be in for some major changes.
Sources within Apple have shown Prosser a more glass-like interface inspired by visionOS, including rounder icons, a new floating pill-shaped tab bar at the bottom of many built-in apps, and some additional design tweaks.
For an overview of everything we've heard so far about potential design changes for iOS 19 with just about two months ago until its official unveiling at WWDC, check out our recap article.
iPhone 17 Pro's New Rear Camera Bar 'Same Color as Rest of Device'
Apple Planning 'Bold' New 20th Anniversary Design for 2027 iPhone Pro
We're still a couple of years away from the 20th anniversary of the iPhone's debut, but Bloomberg's Mark Gurman says Apple is planning something special for the milestone: a "major shake-up" that will include not only the much-rumored foldable iPhone but also a "bold" new look for the Pro-level iPhone models.
iPhone X released in 2017 for 10th anniversary
Gurman says the 2027 iPhone Pro models will make more extensive use of glass in their construction, but little else is known about what Apple has in the works.
Report Reveals Internal Chaos Behind Apple's Siri Failure
The Apple Intelligence-powered revamp of Siri has hit a number of stumbling blocks, leading to Apple uncharacteristically announcing a delay in some of the upcoming features. An extensive new report from The Information this week reveals details of the turmoil that has gone on behind the scenes at Apple.
According to the report, indecision and repeated changes in direction from Apple leadership about how to deploy Apple Intelligence frustrated engineers working on the project, with Siri in particular being a "hot potato" that bounced between teams without significant progress being made.
Sources indicate that some of the most impressive Siri features demoed in Apple's Intelligence's unveiling at WWDC 2024 were effectively fictitious, with the functionality not even working on test devices at that point. The demo even apparently came as a surprise to members of the Siri team.
Waiting for the Perfect MacBook Pro? 2026 Might Be the Year
Rumors indicate the 2026 MacBook Pro could see a design overhaul with OLED displays, a smaller pinhole camera cutout replacing the current notch, and perhaps even a thinner and lighter design and 5G connectivity.
It's unclear what fixes will be included in the update, but these updates typically focus on security issues. It's possible it could also address a few problems that popped up in the iOS 18.4 update such as CarPlay connectivity issues some users have been experiencing, though that's merely speculation at this point.
MacRumors Newsletter
Each week, we publish an email newsletter like this highlighting the top Apple stories, making it a great way to get a bite-sized recap of the week hitting all of the major topics we've covered and tying together related stories for a big-picture view.
Apple may have updated several iPads and Macs late last year and early this year, but there are still multiple new devices that we're looking forward to seeing in 2025. Most will come in September or October, but there could be a few surprises before then.
We've rounded up a list of everything that we're still waiting to see from Apple in 2025.
Apple Watch Series 11 - There's an updated Apple Watch coming, and it could get blood pressure monitoring and other health features, though that's not a guarantee yet. An update for watchOS has also been rumored, so it could get a new look.
Apple Watch Ultra 3 - Apple didn't update the Apple Watch Ultra last year, but we're supposedly getting a new model this year.
Apple Watch SE - We also didn't get an Apple Watch SE in 2024, so Apple's low-cost Apple Watch is due for an update. There were some rumors about a new plastic casing, but that might be scrapped.
AirPods Pro 3 - It's finally time for the AirPods Pro to get an update, and it sounds like it'll be a big one. The AirPods Pro will have a new design, and the case could get an update too. We're expecting better audio quality, Active Noise Cancellation improvements, a faster chip, and possibly health features like temperature and heart rate monitoring.
Mac Pro - The Mac Pro is Apple's last Mac that doesn't have an M4 chip inside, and it's going to be refreshed before the end of the year.
MacBook Pro - The MacBook Pro was last updated in October 2024, but when October 2025 rolls around, it'll be due for another refresh. No major design changes are planned, but it will get a spec boost in the form of the faster M5 chip.
Apple TV 4K - It's been quite some time since the Apple TV was refreshed, and a new model is in the works. It'll have a faster processor, perhaps even one that can support Apple Intelligence and console-quality games. No design changes are expected.
HomePod mini - The HomePod mini could get its first update with a faster S-series chip, an Apple-designed Wi-Fi and Bluetooth chip for improved performance, and new color options.
AirTag 2 - There's a new version of the AirTag in the works, and it's slated for launch sometime in 2025. There are no signs of a design update, but it will get a new Ultra Wideband chip for improved range, plus there could be other improvements like a new, louder speaker.
Bonus: New Software
In two months, Apple is going to show off new software at its June Worldwide Developers Conference. We'll see the new features in iOS 19, iPadOS 19, macOS 16, tvOS 19, watchOS 12, and visionOS 3.
New software is fun because if you've got a modern Apple device, you don't even need to buy anything new to get the new functionality that Apple will be showing off. While we'll get a June preview, the software updates are slated for September.
Read More
We keep track of all of the products that Apple has coming both in the near future and in the more distant future in our upcoming products guide. It's updated regularly, so it's worth keeping an eye if you're interested in what Apple has in the works.
ColorWare today introduced a clever new range of custom Apple Pencils that have been designed to look like crayons. ColorWare is known for its custom-painted Apple accessories and products like AirPods, and the company sometimes does unique limited edition designs.
The ColorWare Apple Crayon Pro is available in seven colors, including black, mint, pink, purple, red, white, and yellow. Each one has a custom colored tip and a matching wrapper, all of which is painted on a standard Apple Pencil Pro. ColorWare previously did a custom Apple Pencil designed to look like a number 2 pencil, but the custom crayons in multiple colors are even more fun. With the attention to design, the Apple Crayon Pro does indeed look quite a bit like an actual crayon.
ColorWare has been customizing Apple devices for more than a decade, and it has perfected the process for a lasting finish. ColorWare uses a multi-step coating system, including a primer, a proprietary color formula, and a liquid plastic coating to protect the color. All products are warrantied for 12 months.
Because ColorWare is using a standard Apple Pencil Pro, all of the functionality of the Apple Pencil remains intact. The Apple Pencil Pro works with the M4 iPad Pro models, the M2 and M3 iPad Air models, and the A17 Pro iPad mini.
ColorWare is selling the Apple Crayon Pro for $215, and all colors are available from the ColorWare website as of today. Orders ship out in about two weeks.
Chinese company Anker is one of many companies that will be raising prices due to the tariffs put in place by U.S. President Donald Trump, and prices are already starting to go up on Amazon.
As noted by Reuters, Anker has increased pricing on about a fifth of its products since Thursday of last week. Prices are up approximately 18 percent, and there is a possibility for further increases. A power bank that was $88 is now $110, for example, and a charging station that was $250 is now $270.
The tariffs on China are at 145 percent as of yesterday, which means items imported into the United States are significantly more expensive. U.S. customers and companies buying from China need to pay a 145 percent tax on the declared value of an item that is brought into the country. China has also put a 125 percent reciprocal tariff in place on U.S. goods coming to China.
China does not plan to raise its tariffs beyond 125 percent, and in a statement, China's Finance Ministry said that if U.S. tariffs go higher, it no longer makes sense to increase to match. "Even if the U.S. continues to impose even higher tariffs, it would no longer have any economic significance and would go down as a joke in the history of world economics," reads the Finance Ministry's statement.
China also said that the tariffs are an act of bullying, with the country planning to fight "to the end." From the Ministry's statement:
The U.S. side's imposition of excessively high tariffs on China seriously violates international economic and trade rules, runs counter to basic economic principles and common sense, and is simply an act of unilateral bullying and coercion.
Earlier this week, Anker told investors that it was able to raise prices because many of its rivals are Chinese and are facing similar tariff pressure. The company also said that it plans to explore non-U.S. markets like Europe and Southeast Asia.
Anker's prices fluctuate regularly due to the numerous sales that the company offers, but e-commerce site SmartScout says that there has been a "concerted effort" to raise prices since last week. Anker is still offering some discounts, and it has a site-wide sale right now for MacRumors readers. Any product on the Anker website is discounted by 20 percent with the promo code Ankermacrumors2025.
Note: MacRumors is an affiliate partner with Anker. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Note: Due to the political or social nature of the discussion regarding this topic, the discussion thread is located in our Political News forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.
Both the iPad Pro and the iPad Air have had fairly recent updates, and there are quite a few similarities between them that might leave you wondering which one is the best to meet your needs. In our latest video, we go over the similarities and differences, and the use cases that might make you choose one over another.
The M3 iPad Air is priced starting at $599, while the M4 iPad Pro is $999, so there's a notable difference in terms of cost. There are 11-inch and 13-inch size options for both models, and performance is not too far off between them.
With the iPad Pro, you essentially get an improved display, a faster chip, Face ID support, better audio, ProRes video recording, and the option to use the higher-end keyboard case. There are few things you can do on an iPad that stress the M3 chip, and most people won't notice the difference in performance from M3 to M4 for day to day tasks.
Where you might see a small difference is apps that are system intensive, like Final Cut Pro or Photoshop, but both handle those tasks just fine. It's actually the display that's the biggest differentiating factor. The iPad Pro has an OLED display that's much brighter, supports HDR, offers ProMotion, and has deeper blacks and more vivid colors. If you're doing something where color is a factor, or if display quality is important, that's where you would want to consider the iPad Pro.
Make sure to watch our full video where we go into much more depth about the differences, and show off the two tablets side-by-side.
This week's best Apple deals include discounts on AirPods Max, iPad, and Apple Watch SE. We're also tracking a big sitewide sale at OWC, including savings on docks and hubs for your Mac, plus external drives and more.
Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
Amazon discounted the AirPods Max (USB-C) to $499.99 in every color this week. This is the first time in a few weeks that we've tracked a deal on every color of the AirPods Max.
OWC
What's the deal? Save on Mac docks, hubs, and more
OWC's "Spring Savings Celebration" kicked off this week, offering big discounts on docks, hubs, memory cards, external drives, and more. Many of these deals won't be applied until you add the items to your cart, at which time an automatic coupon will be applied to your order.
You can get $79 off the Apple Watch SE this week on Amazon, starting at just $169.97 for the 40mm GPS model. Overall, these are both the best prices we've seen so far in 2025.
Amazon has a few new discounts on Apple's 11th generation iPad this week, including $49 off the 512GB Wi-Fi model of the tablet. Prices start at $327.00 for the 128GB Wi-Fi iPad, down from $349.00.
If you're on the hunt for more discounts, be sure to visit our Apple Deals roundup where we recap the best Apple-related bargains of the past week.
Deals Newsletter
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Your iPhone has multiple touch and gesture capabilities that can enhance how you interact with apps. Some, like pinch and zoom, are well known enough to be considered second nature, but others are less obvious, like the one we're about to explain.
Two-Finger Drag to Select Items
If you have apps where you habitually tap on each individual item in a list to select them – emails in your Mail inbox, for example – it's time to dial in some efficiency and embrace this faster method.
This gestural feature allows you to easily select (or deselect) multiple items in apps like Contacts, Mail, Messages, Voice Memos, Notes, and indeed any Apple app that lists multiple items. Here's how it works.
Open an app where multiple item selection is supported.
Touch and hold the screen with two fingers at the same time.
While keeping both fingers on the screen, drag them down (or up) to select multiple items. As you drag, items will be highlighted to indicate they are selected.
Once the desired items are selected, you can perform actions such as moving, deleting, or organizing them.
That's all there is to it. This simple yet powerful feature streamlines your workflow, saving you time and effort when handling multiple items. Looking to speed up your iPhone text editing skills? Check out our favorite hidden trick by following the link.
Detailed new renders from leaker Jon Prosser claim to provide the best look yet at the complete redesign rumored to arrive in iOS 19, showing more rounded elements, lighting effects, translucency, and an all-new pill-shaped tab bar with an elongated search bar. This visonOS-style redesign is also now rumored to come to the Apple Watch, and a sketchy report claims that the Apple Watch Ultra 3 will tout exclusive AI features for Genmoji, Siri integration with activity information and sleep tracking, health monitoring, and more.
If you haven't already listened to the previous episode of The MacRumors Show, catch up to hear our in-depth discussion about the announcement of WWDC 2025, key iOS 18.4 features, and more.
The MacRumors Show is on X @MacRumorsShow, so be sure to give us a follow to keep up with the podcast. You can also head over to The MacRumors Show forum thread to engage with us directly. Remember to rate and review the podcast, and let us know what subjects and guests you would like to see in the future.
Apple plans to release its delayed Apple Intelligence Siri features in the fall, according to a new report by The New York Times.
In early March, Apple said that it was going to take longer than expected to roll out the more personalized Siri experience, and that these features would be rolled out "in the coming year." Subsequently, Reuters reported that the Apple Intelligence Siri features have been delayed until 2026.
However, NYT reports today that its sources within Apple are still confident of a fall release. From the report:
Apple hasn't canceled its revamped Siri. The company plans to release a virtual assistant in the fall capable of doing things like editing and sending a photo to a friend on request, three people with knowledge of its plans said.
The Siri features in question were demonstrated at WWDC when introducing iOS 18, and they were expected to come out in an update to iOS 18. The functionality includes personal context, onscreen awareness, and improved app integration. Here's a quick summary:
Personal Context
Siri will be able to track emails, messages, files, photos, and more – learning from your interactions to help you stay organized and complete tasks.
Show me the files Sam sent me last week.
Find the email where Sam mentioned ice hockey.
Find the books Sam recommended to me.
Where's the recipe Sam sent me?
What's my passport number?
Onscreen Awareness
Siri will understand what's on your screen and act on it. For example, if someone texts you an address, you can ask Siri to add it to their contact card. Or, if you're viewing a photo, you can ask Siri to send it.
Deeper App Integration
Siri will handle more complex tasks across apps – things it currently can't do. Apple shared a few examples of what to expect:
Move files between apps.
Edit a photo and send it.
Get directions home and share the ETA with Sam.
Send the draft email to Sam.
Already, Siri has gained Type to Siri, a refreshed interface, ChatGPT integration, and improved natural language understanding.
Apple demonstrated many of the above missing Siri features in WWDC previews, and went on to advertise them on its website. It also promoted them in a since-pulled TV ad for iPhone 16 starring actor Bella Ramsey, as well as elsewhere. Apple has been sued at least three times over the delayed Siri features in California.
Apple's current struggles with Apple Intelligence and Siri began in early 2023 when AI head John Giannandrea sought approval from CEO Tim Cook to purchase more AI chips for development, according to a new report from The New York Times.
Cook initially approved doubling the team's chip budget, but CFO Luca Maestri reportedly reduced the increase to less than half that amount, and instead encouraged the team to make existing chips more efficient.
The lack of adequate GPU resources meant Apple's AI team had to negotiate for computing power from providers like Google and Amazon.
At the time, Apple's data centers had about 50,000 GPUs that were more than five years old – far fewer than the hundreds of thousands of chips being purchased by competitors like Microsoft, Google, and Meta.
The NYT report goes on to cover the leadership conflicts within the company, describing a power struggle between Robby Walker, who oversaw Siri, and Sebastien Marineau-Mes, a senior executive with the software team. The two reportedly battled over who would spearhead Siri's new capabilities, with both ultimately receiving pieces of the project.
Apple Intelligence faced significant delays after internal testing revealed Siri was inaccurate on nearly a third of requests. Apple subsequently admitted that it would take longer than expected to roll out the more personalized Siri experience, and that these features will be rolled out "in the coming year."
However, according to the report, Apple still plans to release its enhanced Siri experience this fall. The functionality includes personal context, onscreen awareness, and improved app integration. Some Apple executives reportedly aren't concerned about the delay, and believe competitors haven't perfected AI either, giving Apple time to get it right.
Following the delay, software chief Craig Federighi reorganized executives, removing responsibility for the new Siri from Giannandrea and reassigning it to Mike Rockwell, who leads the Vision Pro division. The details of Apple's Siri team changes and the delayed Siri revamp were previously reported by Bloomberg and The Information.
For more details on Apple's internal issues, including political infighting, budget constraints, and talent drain, see The New York Times' full report.
On a Mac that has a top row of function keys, Apple includes volume and brightness controls that can be used to make adjustments in stepwise increments. However, there may be times when you want to make more fine grained adjustments to these settings than the default increments allow – in which case, read on.
Whenever you tap the volume or brightness controls on your keyboard, you'll see an indicator appear on your Mac's screen with 16 fixed increments separated by lines. With the help of a keyboard modifier, it's actually possible to make more nuanced quarter-step changes to sound volume and screen brightness using a total of 64 increments.
Before you press the volume or brightness controls, hold down the Option and Shift keys together on your keyboard. Now go ahead and make your adjustments, and you should see the onscreen indicator move forwards and backwards in smaller increments (four over each segment).
It's a simple tip, but it's really useful for when just tapping the control on its own feels like too much of a jump, and you'd prefer more accurate control over, let's say, how quiet or loud your headphone audio output is, for example.
Bluesky is rolling out a new update introducing features that might ease the transition for social media users coming over from X (Twitter).
First up, version 1.100 adds emoji reactions to Bluesky's direct messaging system. Users can now respond to messages with quick emoji reactions by holding down on a message and selecting from common options like hearts, thumbs up, and laughing faces. For those wanting more expression, the three-dot menu provides access to a full emoji keyboard.
The app's search page has also been completely revamped and renamed "Explore." This new discovery hub prominently displays trending topics labeled with tags like "Hot" or "New," along with timestamps showing when topics started gaining traction.
Beyond trends, the Explore page now recommends accounts to follow across various interest categories such as Art, Sports, Music, and Politics. Users can also personalize their experience by selecting specific interests that inform what appears on their Explore page.
Meanwhile, for newcomers, Bluesky has added curated "Starter Packs," or pre-made lists of accounts focused on specific topics that users can follow with a single tap.
The features are designed to make the transition easier for users migrating from other platforms while improving content discovery within Bluesky.
Bluesky has over 34 million active users, according to the company. That's still a lot less than Meta's Threads in total users, but the platform continues to gain popularity as an alternative to X. The update is available now on the App Store [Direct Link] for iPhone users running iOS 15.1 or later.
According to Razer, the platform provides ultra-smooth, high-fidelity gameplay on smartphones and tablets, with support for all iOS-compatible gaming controllers for a PC gaming experience on the go. On the iPad, there's also support for keyboards, mice, and trackpads.
PC users can browse through, configure, and launch PC games from an iPhone or an iPad, as well as customize controls, record and share gameplay, and more. Razer PC Remote Play is able to automatically optimize games to match the maximum resolution and refresh rate of a mobile device without having a fixed aspect ratio.
On an iPhone or an iPad running iOS 18 or iPadOS 18, users will need to install Razer Nexus and Razer PC Remote Play, and on a PC running Windows 11 or later, Remote Play needs to be enabled in Razer Cortex. More information is available on Razer's website.
OpenAI today updated ChatGPT with an improved memory feature that allows the chatbot to remember more about your conversations. OpenAI CEO Sam Altman says that ChatGPT can "reference all your past conversations," allowing for a more personalized experience.
ChatGPT will remember context from previous conversations, such as preferences and interests, using that information to tailor the responses that it provides. You can add something directly to ChatGPT's memory by telling it to "remember" a fact.
The option to reference saved memories is opt-in, and can be toggled off in the ChatGPT settings under Personalization. There is an option to manage all of the memories that ChatGPT has stored, including deleting them all or deleting just one or two. ChatGPT will save memories indefinitely, but they can be removed at any time.
The updated memory features are rolling out to all Plus and Pro tier users, but the functionality is not available in the EU, UK, Switzerland, Norway, Iceland, and Liechtenstein.
Apple is continuing to add support for carrier-based satellite services, with au customers in Japan and One NZ customers in New Zealand now able to use the satellite connectivity offered by those carriers on compatible iPhone models.
Both au and One NZ have partnered with SpaceX to provide their customers with Starlink Direct satellite service, joining T-Mobile in the U.S. in offering Starlink connectivity as an alternative to the satellite messaging features built into Apple's iPhone 14 and later models. Japan and New Zealand both have large swathes of land where traditional cellular coverage is unavailable due to terrain limitations.
For au customers, Starlink Direct covers all of Japan, providing connectivity in remote areas where cellular towers are not available. au does not charge for the service, which allows users to send and receive text messages, get emergency earthquake alerts, and share their location with friends and family.
In New Zealand, One NZ customers can use Starlink Direct to send and receive texts anywhere in the country, with the functionality included in eligible mobile plans.
Starlink Direct is available when cellular signal is not, as long as there is a clear line of sight to the sky. While an open space not obstructed by buildings helps with connectivity, users do not need to hold their smartphone up to the sky to connect, which is a requirement for Apple's built-in satellite service offered through its partnership with Globalstar.
Carrier-based satellite services are supported on the iPhone 14 models and later, and customers who have access to carrier satellite options can use those in addition to the satellite connectivity that is included in Apple's modern iPhones.
In the U.S., a complaint filed in a California federal court this week alleges that Apple violated false advertising and unfair competition laws by marketing Apple Intelligence upgrades for Siri that are still not available. The two named plaintiffs said they never would have purchased or been willing to pay as much for an iPhone 16 had they known that Apple's marketing surrounding the features was false and misleading.
Apple first previewed the personalized Siri features during its WWDC 2024 keynote last June, as part of a wide range of Apple Intelligence features that it said would be rolling out over the course of the following year. That gave Apple until WWDC 2025 this June to roll out the Siri features, but last month the company announced that it needed more time and anticipated rolling out the features at some point "in the coming year" from then.
The features were initially expected to launch in iOS 18.4 last week, but they are now expected to arrive at some point during the iOS 19 cycle. Many well-connected Apple reporters and observers believe the features will not be available until 2026.
Whenever they launch, the Siri upgrades will include understanding of a user's personal context, on-screen awareness, and deeper per-app controls. For example, during its WWDC 2024 keynote, Apple showed an iPhone user asking Siri about their mother's flight and lunch reservation plans based on info from the Mail and Messages apps.
The class action lawsuits in the U.S. and Canada are both seeking damages from Apple, in an amount to be proven at trial, so class members who purchased an iPhone 16 in order to use the personalized Siri features could eventually receive a payout from Apple, if the judges presiding over each case find that the company broke the law.
Apple's lawyers have yet to respond to any of the lawsuits.
iPhone X released in 2017 for 10th anniversary
