Digital skills 2016

Mar 6, 20163 likes951 views

What are the basic and advanced digital skiils for marketer, teacher, manager in 2016? What about the digital skills indicator stats? Which digital skills are sought after the brands: SEO, social media, analytics..? 10 Top digital skills all teachers should have. Please, find all this data in my presentation.

Source: digiskillsni.org
Cover graphic: www.spherelondon.co.uk
DIGITAL ECOSYSTEM 2016
STATUS QUO?

90% of marketers report they really
suffer from a shortage of digital skills
Only 20% of managers have the digital skills
they require from an entry-level candidates
8-10% of companies feel they are strong across all
areas of digital skiils and digital marketing
80% of teachers report they really
suffer from a shortage of digital skills

What are Basic Digital Skills?
Managing information
Find, manage and store
digital information and
content
Communicating
Communicate, interact,
collaborate, share and connect
with others
Transacting
Purchase and sell goods and services;
organise your finances; register for
and use digital government services
Creating
Engage with communities and create
basic digital content
Source: London School of Economics, the London Business School, Tinder Foundation

Basic digital skills
40% of the EU population is considered as having insufficient digital skills.
22% have none at all, meaning they did not use the internet.
The population lacking digital skills goes down to 32% for those in
employment. 13% of the EU labour force had no digital skills at all.
Advanced digital skills
Among regular internet users, Denmark is the country with the highest level
of digital skills (20.8% of internet users). Bottom is Romania, with 2.01% of
internet users.
Greece (8.27%), Belgium (7.87%), France (7.78%) and the United
Kingdom (7.35%) are middle of the ranking. Meanwhile, Germany (4.73%),
Italy (4.22%) and Poland (3.32%) are next to last.
Education in ICT
27.6% of the EU population report having obtained some ICT skills through
formal educational institutions, at school, college or university.
The highest percentage is found in Sweden (40%), Finland (38.7%),
Slovakia (38.6%) and the United Kingdom (37.6%). The lowest are in
Spain (20.5%), Bulgaria (19.7%), Romania (16.9%), and Italy (16.1%)
Surce: Digital skills in Europe; EurActiv.com

Source: Measuring Digital Skills across the EU: EU wide indicators of Digital Competence

WHAT DIGITAL SKILLS ARE STRATEGIC ?
REACH ACT & CONVERT ENGAGE
SEO
PPC
ONLINE
ADEVRTISING
ONLINE PR
SOCIAL MEDIA
MARKETING
CUSTOMER JOURNEY
WEB & MOBILE
CONTENT
MARKETING
MARKETING
AUTOMATION
PERSONALIZATION
CONVERSION RATE
OPTIMIZATION
CUSTOMER
EXPERIENCE
CUSTOMER
SUPPORT
BIG DATA
CUSTOMER
STRATEGY
SOCIAL CRM
Source: SmartInsights, CIM: Digital Marketing Strategy & Implementation

Dariusz Adamczyk
+48600285055
dadamczyk@time4mobi.pl
http://time4mobi.pl

Nearly all young people in the EU are regular internet users, but less than half attend schools that are highly digitally equipped, and the number of ICT graduates has decreased in recent years. While digital technologies are creating new jobs, 15% of the EU workforce has never used the internet, 32% have low or no digital skills, and 53% of older people have never used the internet. In order to prepare Europe's workforce for the digital future, education and training must be improved to ensure all age groups develop strong digital skills.

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Digital skills 2016

1. MANAGER TEACHER MARKETER

2. Source: digiskillsni.org Cover graphic: www.spherelondon.co.uk DIGITAL ECOSYSTEM 2016 STATUS QUO?

3. 90% of marketers report they really suffer from a shortage of digital skills Only 20% of managers have the digital skills they require from an entry-level candidates 8-10% of companies feel they are strong across all areas of digital skiils and digital marketing 80% of teachers report they really suffer from a shortage of digital skills

4. What are Basic Digital Skills? Managing information Find, manage and store digital information and content Communicating Communicate, interact, collaborate, share and connect with others Transacting Purchase and sell goods and services; organise your finances; register for and use digital government services Creating Engage with communities and create basic digital content Source: London School of Economics, the London Business School, Tinder Foundation

5. Basic digital skills 40% of the EU population is considered as having insufficient digital skills. 22% have none at all, meaning they did not use the internet. The population lacking digital skills goes down to 32% for those in employment. 13% of the EU labour force had no digital skills at all. Advanced digital skills Among regular internet users, Denmark is the country with the highest level of digital skills (20.8% of internet users). Bottom is Romania, with 2.01% of internet users. Greece (8.27%), Belgium (7.87%), France (7.78%) and the United Kingdom (7.35%) are middle of the ranking. Meanwhile, Germany (4.73%), Italy (4.22%) and Poland (3.32%) are next to last. Education in ICT 27.6% of the EU population report having obtained some ICT skills through formal educational institutions, at school, college or university. The highest percentage is found in Sweden (40%), Finland (38.7%), Slovakia (38.6%) and the United Kingdom (37.6%). The lowest are in Spain (20.5%), Bulgaria (19.7%), Romania (16.9%), and Italy (16.1%) Surce: Digital skills in Europe; EurActiv.com

6. Source: Measuring Digital Skills across the EU: EU wide indicators of Digital Competence

10. WHAT DIGITAL SKILLS ARE STRATEGIC ? REACH ACT & CONVERT ENGAGE SEO PPC ONLINE ADEVRTISING ONLINE PR SOCIAL MEDIA MARKETING CUSTOMER JOURNEY WEB & MOBILE CONTENT MARKETING MARKETING AUTOMATION PERSONALIZATION CONVERSION RATE OPTIMIZATION CUSTOMER EXPERIENCE CUSTOMER SUPPORT BIG DATA CUSTOMER STRATEGY SOCIAL CRM Source: SmartInsights, CIM: Digital Marketing Strategy & Implementation

11. DIGITAL ECONOMY AND SOCIETY INDEX

12. Dariusz Adamczyk +48600285055 [email protected] http://time4mobi.pl

Digital skills 2016

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