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Samsung

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Yousif Al-Enzi
Yousif Al-Enzi

Samsung is a South Korean multinational electronics company with over 344,000 employees. It produces a wide range of products including chemicals, consumer electronics, components, medical equipment, ships, and telecommunications equipment. Samsung also offers various services. It began in 1938 selling rice and sugar and has since grown to become a global leader in smartphones, smart TVs, and other technology. Samsung spends over $400 million annually marketing its Galaxy smartphones and uses advertisements that compare its products favorably to competitors like Apple. With 50,000 researchers, Samsung has become one of the largest companies in the world by revenue.

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SAMSUNG By : @mryousiff Inspire the World , Create The Future
The “Three Stars” or as known as “Samsung” They produce, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, and telecommunications equipment. They also offer services such as advertising, construction, entertainment, financial services, hospitality, information and communications technology services, medical services, and retail. Samsung has more than 344,000 employees. Inspire the World , Create The Future Introduction
Sam-sung in Korean means three stars, which was meant to Buying the main principles that by it he established his company for which: To be great. To be strong. To remain forever. Inspire the World , Create The Future Introduction
• Remain Global Leader in smart phone market • Increase Market Share Business Objectives • Spread Awareness • Amplify Relationships • Establish New Relationships Marketing Objectives Inspire the World , Create The Future Company Objectives
Samsung beginning was different from anything we expected, it began in 1938 when Byung Chul Lee established a shop to sell rice and sugar he called it (Sam – Sung). Inspire the World , Create The Future From rice and sugar industry to the future! History of the company
 In 1969 Samsung started manufacture of TVs, washing machines and refrigerators.  In the 80's Samsung Electronics merged with Samsung Telecommunications which gave more success.  In 1993 it became the leader in LCD industry.  To date, Samsung are still in the world's best technology providers creating superior products and services. Inspire the World , Create The Future History of the company
 Some of the famous names associated with the company are : Inspire the World , Create The Future Smart TV Galaxy S1-4 Galaxy TabGalaxy Note Sanyung Car Laptops Brand names
Samsung Organizational Chart (2012) Inspire the World , Create The Future Company Structure
Inspire the World , Create The Future Who are it’s customers ? Individuals Companies Governments Who are the main competitors ? Apple Company Smart Phones Sony Company Smart TV •Is the market growing or decline ? The market now in the growth , for several reasons : 1. the sales rapidly rising . 2. the profit rising . 3. the cost of Samsung products it’s average cost per customer . 4. the penetration strategy in prices . 5. build intensive distribution . 6. keep updating . 7. upgrading their products . Market
Inspire the World , Create The Future How does it advertise its product / service ?  Samsung used a smart advertisement strategy based on people.  Focusing on the unique features in their products and how people can use them .  The advertisements make fun of Apple products .  They show Galaxy users being superior and more 'cool' while showing Apple users as the 'dump people'.  These advertisements made huge impact.  Samsung spent over $400 million to market its Galaxy products , This was more than any other competitor. Marketing
Inspire the World , Create The Future  Samsung includes 50,000 researchers .  Samsung group includes several major companies , And some of these are :  Samsung electronics .  Samsung heavy industries .  Samsung engineering and Samsung C&T .  Samsung motors .  Samsung profit only in 2010 exceeded 220 billion dollars .  if we consider Samsung as a country it will be ranked No. 35 in the world’s largest economies, according to 2006 statistics.  The profit of this company outweighs the profit of Microsoft, Google and Apple together!! Interesting fact
Thanks For giving your time to watching my presentation Yousif Mohammed

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Samsung

  • 1. SAMSUNG By : @mryousiff Inspire the World , Create The Future
  • 2. The “Three Stars” or as known as “Samsung” They produce, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, and telecommunications equipment. They also offer services such as advertising, construction, entertainment, financial services, hospitality, information and communications technology services, medical services, and retail. Samsung has more than 344,000 employees. Inspire the World , Create The Future Introduction
  • 3. Sam-sung in Korean means three stars, which was meant to Buying the main principles that by it he established his company for which: To be great. To be strong. To remain forever. Inspire the World , Create The Future Introduction
  • 4. • Remain Global Leader in smart phone market • Increase Market Share Business Objectives • Spread Awareness • Amplify Relationships • Establish New Relationships Marketing Objectives Inspire the World , Create The Future Company Objectives
  • 5. Samsung beginning was different from anything we expected, it began in 1938 when Byung Chul Lee established a shop to sell rice and sugar he called it (Sam – Sung). Inspire the World , Create The Future From rice and sugar industry to the future! History of the company
  • 6.  In 1969 Samsung started manufacture of TVs, washing machines and refrigerators.  In the 80's Samsung Electronics merged with Samsung Telecommunications which gave more success.  In 1993 it became the leader in LCD industry.  To date, Samsung are still in the world's best technology providers creating superior products and services. Inspire the World , Create The Future History of the company
  • 7.  Some of the famous names associated with the company are : Inspire the World , Create The Future Smart TV Galaxy S1-4 Galaxy TabGalaxy Note Sanyung Car Laptops Brand names
  • 8. Samsung Organizational Chart (2012) Inspire the World , Create The Future Company Structure
  • 9. Inspire the World , Create The Future Who are it’s customers ? Individuals Companies Governments Who are the main competitors ? Apple Company Smart Phones Sony Company Smart TV •Is the market growing or decline ? The market now in the growth , for several reasons : 1. the sales rapidly rising . 2. the profit rising . 3. the cost of Samsung products it’s average cost per customer . 4. the penetration strategy in prices . 5. build intensive distribution . 6. keep updating . 7. upgrading their products . Market
  • 10. Inspire the World , Create The Future How does it advertise its product / service ?  Samsung used a smart advertisement strategy based on people.  Focusing on the unique features in their products and how people can use them .  The advertisements make fun of Apple products .  They show Galaxy users being superior and more 'cool' while showing Apple users as the 'dump people'.  These advertisements made huge impact.  Samsung spent over $400 million to market its Galaxy products , This was more than any other competitor. Marketing
  • 11. Inspire the World , Create The Future  Samsung includes 50,000 researchers .  Samsung group includes several major companies , And some of these are :  Samsung electronics .  Samsung heavy industries .  Samsung engineering and Samsung C&T .  Samsung motors .  Samsung profit only in 2010 exceeded 220 billion dollars .  if we consider Samsung as a country it will be ranked No. 35 in the world’s largest economies, according to 2006 statistics.  The profit of this company outweighs the profit of Microsoft, Google and Apple together!! Interesting fact
  • 12. Thanks For giving your time to watching my presentation Yousif Mohammed