Using Social Media in Higher Education
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Using Social Media in Higher Education discusses how social media can be utilized across various functions in higher education including recruitment, student guidance, teaching, peer support, university communication, student and academic professional development, and research. Specific social media platforms are highlighted for each function such as using Facebook and wikis for student FAQs, blogs and Google Drive for project collaboration, and Twitter and LinkedIn for academic professional development and research dissemination. The document provides an overview of how social media can enhance and support key areas in higher education.
Using Social Media in Higher Education
- 1. Using Social Media in Higher Education Sue Beckingham | @suebecks | Sheffield Hallam University
- 2. RECRUITMENT • Communicate events/open days via Facebook, Eventbrite and Lanyrd • Showcase event photos and videos on Pinterest and Flickr • Company presence on LinkedIn Recruitment Services tab also includes info and links to: < Postgraduate Study < Distinguished Lecture series < Centre for Lifelong Learning < Knowledge Centre
- 3. STUDENT GUIDANCE • Facebook and Wikis for FAQs and space to raise questions • Twitter to signpost support areas such as wellbeing, study support, disability support • Social Bookmarking tools such as Diigo to tag and highlight key documents and web resources • Pinterest board of Who's Who in Student Support ResearchStudent Guidance
- 4. TEACHING • Blogs to share introductions and other induction activities • Wikis and Google Drive for project collaboration • Google hangouts for group online meetings • YouTube videos for how to guides • Screencast tools such as Jing and Screencast-o- matic to create short summaries • Pinterest for visual reading lists Research Teaching
- 5. PEER SUPPORT • Maintain/make new connections/friendships via Facebook happens! • Course blogs to share interests, hobbies etc. • Collaborative Pinterest boards to share inspirational quotes • Picture quizzes of places and people in University • Online group chat using Google+ hangouts, Skype or Blackboard Collaborate ResearchPeer Support
- 6. UNIVERSITY COMMUNICATION • Twitter, LinkedIn Company page, Facebook ResearchUniversity Comms
- 7. STUDENT PROFESSIONAL DEVELOPMENT • Share information via Facebook groups • Professional networking • Learning about companies via LinkedIn company pages • Job opportunities/career development on LinkedIn and Twitter Student Professional Development
- 8. ACADEMIC PROFESSIONAL DEVELOPMENT • Sharing information via Twitter and LinkedIn • Discussion forums such LinkedIn groups and Google+ communities • Curation tools to gather resources on specific topics Academic Professional Development
- 9. RESEARCH • Be known as an expert in your field • Research your project definition, funding and collaboration • Share and promote publications: papers, books, articles, websites, presentations Research
- 11. Sue Beckingham Educational Developer and Associate Lecturer Sheffield Hallam University @suebecks http://uk.linkedin.com/in/suebeckingham http://gplus.to/suebecks http://socialmedia4us.wordpress.com/