What Is a Food Blog?
On the surface, food blogs look much like other food sites, magazines and cookbooks. But look closer, they stand apart. Food blogs are extraordinarily personal, even when produced with knowledge and professionalism. They radiate curiosity, excitement and creativity. They often exude rich humor, sweet charm and unedited spontaneity.
Food blogs are like memoirs with recipes. Every recipe comes with a backstory woven from family, culture and personal experience. Tales abound of early lessons from mothers and grandmothers, first experiences with fresh figs, strategies for Thanksgiving turkeys, frustration with breads that fall and tomatoes that char. If there’s rant, it’s Reggiano versus Kraft for Parmesan and lard versus butter for pastry, not left versus right for politics.