Innovative Gift With Purchase Ideas

Some case studies below highlight how Gift with Purchase marketing can work

Bentley Scores Big in Duty-Free GWP!

The slick key chain offered to customers further promotes the luxury brand and pleases buyers – so a win-win! Key chains are a great way of enhancing customer contact with your brand and lengthening brand visibility.

Davidoff Café Coffee Promo with Free Mug

It’s good to have your own special mug for drinking tea and coffee, and in this on-pack promotion, Davidoff Café has decided to give away a free mug as part of their special coffee promo. Davidoff Café is known for its rich coffee aromas and taste, making this promotion one offer you cannot resist.

Promotional Glassware With Any Kronenbourg Purchase

Kronenbourg beer company is over 300 years old, founded in 1664 by Geronimus Hatt in Strasbourg it has managed to stay with the times while keeping that fantastic taste. This promotional glassware set is no different from past promotions, still attracting customers centuries onwards, the brand certainly knows how to keep its customers refreshed and a part of their respectable culture.

Wine Promo – Carlo Rossi Free Drinks Stirrer

With thousands of different wine promo and wine varieties to choose from in an already saturated industry, it can be hard for wine brands to stand out to their potential customers who past their brand every day.

In this promotion, Carlo Rossi, Californian wine expert makers since 1975 are doing a free gift with purchase promotion in this Japanese supermarket. And are giving away a free Carlo Rossi stirrer with each bottle purchased.

Alcohol promotion – Free Strongbow Glass With Purchase

Strongbow is a dry cider produced by H. P. Bulmer in England and was first introduced in 1962. With the huge popularity of cider, especially in the UK and Europe, this multi-fruit flavoured pack is the perfect way to start those long summer days and warm nights. As well as an array of flavours, this alcohol promotion is offering a free glass with the purchase of any variety pack. Giving you the chance to sit back and enjoy cider the true Strongbow way.

Magazine Promotion: Rimowa Branded Bags as Free Gifts

Famous German luggage and accessories brand, Rimowa is advertising their magazine promotion in an airport duty-free magazine. Using a magazine promotion, especially in an airport is effective for advertising more expensive brands at a cheaper price than the high street, making customers more likely to purchase your high-end product.

Promotional Solution For Optical Industry: Lens Container

Approximately every 6 out of 10 people need Glasses, Contact lenses or correctional eye surgery. This creates a huge market for those to help and an even bigger potential market to introduce more convenient solutions. Opti-Free is offering a great and unique promotional solution to the optical industry. This gift creates convenience for anyone who has the daily struggles of applying contact lenses to their eyes.

Peroni In-pack Promotion Offers Free Promo Glass

An in-pack promotion featuring a free drinking glass or glasses is an easy yet effective way to promote your brand image and become more competitive over other brands. And with an already saturated beer industry, Italian beer brand Peroni is offering a free Peroni branded glass in their in-pack promotion in a Singapore supermarket to stand out.

Animated Movie Promotion – Kung Fu Panda Gift Set

Kung Fu Panda has just been released in China and is proving to be very popular throughout the country as well as the western world. Here you can see the company Magnolia giving away a range of Animated movie promotion gifts for customers purchasing their products exclusively at any Seven-Eleven store.

Batman vs Superman Promotion – Free Activity Book with Nestle Cereal

With the soon to be release of Batman vs Superman in cinemas, the excitement is rising and a Batman vs Superman promotion is a great way to increase your brand’s image and sales at such a time. Transnational food and beverage brand, Nestle have created their own Batman vs Superman promotion, and are giving away a free activity book in every pack of Koko Krunch cereal.

Twinings Tea Promotion: My Cup of Tea On-Pack Gift

Whether you’re a tea lover, tea hater or just British you will have heard of the famous beverage brand Twinings and their huge selection of tea made for any person’s taste. In Singapore the company is offering a fantastic tea promotion, that gives customers the chance to not only receive their classic “English Breakfast” tea but a “Passion Fruit and Mango” tea as well – all to be used with a fantastic “My Cup of tea” mug as a promotional gift.

Promotional Offer by M1 Mobile – Free Lunchbox

M1 Mobile is targeting the Asian market with a strange yet attractive promotional offer of a free lunch box with the purchase of any $15 M Card sim or $28 eTopup Purchased in store. Not only does the offer give you the lunch box as a free gift with purchase but the offer is worth more than the M Card sim itself – $16.90.

Promotional Gift by Lee Kum Kee – Soy Sauce Dispenser

Lee Kum Kee is a Hong Kong-based food company which specializes in manufacturing a wide range of Chinese and Asian sauces. Now the company is promoting its multi-pack of soy sauce by offering any customer a free dispenser as a promotional gift.

Lee Kum Kee produces over 200 Chinese-style sauces Including soy sauce, hoisin sauce, XO sauce and chilli sauce. As well as sauces they also sell a mixture of cooking ingredients and one step recipes.

St Patricks Day Merchandise – Guinness T-Shirt and Hat

The Irish beer brand, Guinness, are promoting St Patricks Day merchandise with this eye-catching Shamrock green display poster featuring a promotional offer. With a poster this vivid, it will surely attract the attention of passers-by!

On-Pack Promo Glass – By Chinese Whisky Brand

A Chinese Whisky brand is offering a free whiskey promo glass in every pack when you purchase a bottle. This type of promotional offer is commonly used in the alcohol industry and for a number of reasons. An on-pack promo glass is good for increasing brand awareness and also works well as an incentive purchase.

Gift With Purchase: Coca Cola Chopsticks

Coca Cola is at it again with another promotional offer specific to Hong Kong and China. This Gift with Purchase offers customers the chance to get the great refreshing taste of Coca Cola while at the same time receiving two pairs of chopsticks with any 1.5 L of their original drink.

Free Gift Mug – Promotion by Colgate and Discovery Channel

A free gift mug makes an extremely useful gift with purchase idea, and a Carrefour store in Zhuhai, China, are promoting this free Discovery Channel gift mug with the purchase of products by well-known toothpaste brand, Colgate.

Alcohol Promotion – Jack Daniels shot glasses

Jack Daniels is the world-leading brand of whiskey, known by all for its great taste, fiery flavours and its integration of drinking and music alike. This Alcohol Promotion offers those old and new to the world of whisky by giving them the chance to follow the true essence of what the drink is about.

Gift with Purchase – Pacific Coffee Drip Cup Promotion

Pacific Coffee, a leading U.S Style coffee company has implemented a gift with purchase campaign for their coffee, represented by ‘My Cup of Drip Coffee’. This gift with purchase is a choice between various coloured boxes of flavoured coffee and a promotional mug in a set with the special offer of buy one get one free.

Marathon Sports Offer Promotional Items with Purchase

With more than 40 years of experience specialising in running and walking products, this Marathon Sports store in Hong Kong, are currently advertising promotional items with every certain amount of money spent on purchase in-store. This is an easy way to increase the sales of items that have less awareness.

Free Gift: Travel Pouch With Any Sensodyne Purchase

Everyone needs a way to transport their essentials, especially toothpaste. Most importantly no one wants to start their holiday in a minty way with it all over their suitcase, clothes and other travel essentials. This great promotional free gift by Sensodyne offers customers a travel pouch with the purchase of their product, making the transport of toothpaste that little bit easier and a little less messy. Furthermore, this great idea offers the customer a chance to carry other toiletries in the pouch rather than scattered about their bag or suitcase.

On-Pack Promotion: Free Roll On Deodorant by L’Oreal

For travellers and cosmetic lovers alike, this on-pack promotion by L’Oreal offers customers the chance to not only receive their well-known travel bag with the essential male toiletries but the chance to increase their fragrance collection with an extra roll-on deodorant.

Collectible Freebies with Drinks by Japanese Brand

Collectible freebies with drinks are a great incentive for making customers feel attracted to buying your product. This Japanese drinks company have done just that and are currently giving out collectible freebies with drinks with every purchase.

Premium Marketing: Free Trolley Gift with Remy Martin

Remy Martin is the name of luxury; selling premium cognac around the world. Their latest premium marketing strategy in Hong Kong offers customers the chance to get a free travel trolley with any purchase that exceeds $3000 HKD.

Remy Martin is a French firm that primarily produces and sells cognac, specializing specifically in Fine Champagne Cognac. The company was founded by Remy Martin in 1724, giving the brand nearly 300 years to build its premium and prestigious image.

Branded Gift Set for Bourbon Fans by Jim Beam

The deep south is known for its great tasting BBQ flavours, Bourbon spices and of course country music. So it’s no surprise that Jim Beam, Kentucky’s leading bourbon brand, knows how to sell their product before someone has even tasted it. This latest branded gift set offers all whiskey lovers and Jim Beam fans the chance to get the ultimate drinking set.

Free Travel Bag With Any Bottle by Jacob’s Creek

With over 150 years of creating some of the finest wines, Jacob’s Creek is putting their love and care into a new promotional product, offering a free travel bag with any bottle purchased at selected duty-free stores.

In 1847, along the banks of Jacob’s Creek, Australia, Johann Gramp had a vision, “to create great tasting wines that reflect the true character of the grapes and the land”. Nowadays this vision has progressed with the company, expanding and growing massively. With its first export in 1984 to the United Kingdom it has continued to spread its remarkable taste globally for over thirty years.

Promotional Cosmetics Bag – Gift bag by Guerlain

Guerlain is a famous luxury French cosmetics, fragrance and skin-care brand, and being amongst one of the oldest in the world founded in 1828 this promotional cosmetics bag featuring their luxury skincare products is a must-have.

In order to enjoy this promotional cosmetics bag simply spend HK$3,500 or more on all in-store purchases, and with an actual RRP of HK$2,350 this is one purchase you wouldn’t want to miss!

Star Wars Merchandise Idea: Free Drinks Bottle

A long time ago in a galaxy far, far away there was a huge promotional presence throughout the world, from plush toys to cutlery, Star Wars ruled all. Kinnerton, the UK branded chocolate company, has created a fantastic Star Wars merchandise idea, offering customers the chance to get their hands on a limited edition Star Wars drinks bottle with the purchase of any milk chocolate egg.

GWP Bag – Promotion by Grey GooseSports

Sportswear and accessories never get old and Grey Goose knows it! This GWP sports bag is a great gift idea, offering customers a free bag with any litre bottle purchase of their famous vodka.
Grey Goose is a premium Vodka brand founded in 1997 and uses soft winter wheat sourced from Picardy, a grain-growing region in northern France. The Vodka itself is distilled five times and is made in the Cognac region of France.

Promotional PVC Bag – Gift By Kiehls Cosmetics

Chinese New Year is over and the year of the monkey has begun. With Keihl’s promotional PVC bag they have entered the new year in the right way, offering customers a convenient and gift-filled cosmetics bag to aid them with carrying all those important toiletries wherever they go.

Branded Flask: On-Pack Promotion by Grants

What’s a flask without whisky or whisky without a flask? Well with this on-pack promotion by Grants you don’t have to choose. This promotion provides customers using Irish stores the opportunity to not only get two bottles of whisky but a fantastically branded flask as well.

Duty-Free Promo: Backpack with Glen Deveron Whisky

With the prestigious popularity of Scottish whiskey, Glen Deveron promotes the success of their single malt product by offering a free gift with purchase on any of their thirty-year-old malted whiskey. This duty-free promo offers customers the chance to get themselves a travel backpack when buying their product.

Glen Deveron, Royal Burgh collection, is exclusively available to international travellers at world duty-free group stores at selected airports throughout the UK and Spain, exclusively offering them a world-class aged whiskey.

Valentines Day Promotion: Branded Mug by Mind Bridge

The famous Korean clothing company, Mind bridge, have recently implemented promotional mugs for their Valentine’s day promotion in China. This promotion offers a free gift with purchase of products that accumulate to the set price.

As a Valentine’s day promotion, consumers are offered a free mug when spending over the price of 998RMB, providing not only the clothing product itself as a gift, but the addition of a stylish mug for Valentines day.

Peppa Pig’s On Pack Promotion Easter Gift Set

Peppa Pig, the beloved Children’s TV show, has released an Easter Gift Set as an On Pack Promotion in partnership with Kinnerton. Offered as part of this on pack promotion is a child friendly Melamine 3 piece Set. This gift set includes a Bowl, Spoon and Beaker with a Milk Chocolate Egg.

Free Glass by Guinness – Rugby World Cup Promotion

Yet again famous beer brand Guinness are giving away free gifts. This time there is a promotion with sports related background – a limited edition Rugby World Cup free glass.

These pint Guinness glasses were specially released to co-incide with last year’s Rugby World Cup. In the packaging, the glasses hold a can of Guinness, which makes it an excellent gift with purchase item.

Sports Apparel Promotion: Free Canvas Bag by Nike

Currently, in Chinese stores, the world’s sports apparel giant Nike Inc. is implementing an excellent sports apparel promotion – giving away a branded canvas bag with any purchase absolutely for free!

This kind of promotional bag stands out for its excellent material and printing quality. Nike, the international brand famous for supporting sustainable development and concern for the environment, has chosen the most eco-friendly material for the totes – canvas.

Retro Jug by Midori

Japanese liquor company Midori are currently offering a free gift with purchase in stores. With each purchase of their melon flavoured liquor, you will receive a retro jug included in the price. A free gift with purchase can have numerous advantages for companies and brands alike, and this blog will highlight precisely what these are.

Promo candy dispenser – On pack promotion by M&M

Confectionery giants M&M’s are brilliant at offering varied marketing promotional and strategies. They have marketing on pack promotions in the past, and here is another great example of this. Included in this promotional pack is a promo candy dispenser alongside M&M’s coveted sweets. This blog will show exactly why this is excellent thinking on their part.

Promotional Mugs: Colgate free GWP

Leading healthcare product providers Colgate have recently implemented promotional mugs into their 2016 marketing plans with the use of a free gift with purchase.

As an on-pack promotion consumers are gifted with these brilliant branded ceramic mugs.

Premium Promotional Casing – Case study by Wuliangye Yibin Co.

There are a number of ways to make your product stand out from your competitors. One such way is to include a premium promotional casing that catches the eye of a customer. The Wuliangye Yibin Co. has recently offered a perfect example of this in stores. Carry on reading to find out what effects this promotional idea could have on your business.

Gift with Purchase – Sunquick Free Mixing Jug

Sunquick are one of the worlds leading orange squash providers. This is a brilliant example of a gift with purchase, gifting consumers with a free promotional jug.

Integrating the brands logo, this is a superb example of how to execute a promo gift correctly. Though, this isn’t the first time Sunquick have used a free gift with purchase.

Promotional Watch and Notebook: On Pack Promotion by M&M

Confectionary giants M&M’s are great implementers of on-pack promotions. Here is a brilliant example of a free promotional watch and customised notebook, on show at Hong Kong international airport.

Promotional Mugs – A brilliant tool for brands

Promotional mugs have been used by some of the world’s leading brands:

• Seven-Eleven
• Lipton
• M&M
• Babybel
• Starbucks

Here, electronic giants Fortress have teamed up with anime favourites Dr. Slump in order to gift a free promotional mug with purchases of over $100 HKD.

Promotional Toys by Seven-Eleven in Asia

It’s hard to turn a street corner and not see a 7-Eleven in Asia. Here is a fantastic POS display showing off the variety of promotional toys available with purchase.
They offer additional purchasing incentives with the use of a redemption gift stamp collecting booklet. $20 HKD will get the customer one stamp, $30HKD two and $40HKD three. These stamps then relate to the type of toy being offered. redemption gift

Promotional Display – Marketing by Glenfiddich and The Glenlivet

A liquor promotion can typically include a free gift with purchase or on-pack promotion as standard. A more successful way in which to market liquor is to combine numerous promotional ideas into one to really stand out from other brands. These promotions by Glenfiddich and The Glenlivet are great examples of how individual marketing ideas can come together and create a very strong marketing campaign. Below we will highlight what these promotions are and why they are beneficial.

Beauty promotional product – Gift with purchase by Dove

Beauty company Dove is offering a beauty promotional product alongside their shampoo range. For each of these that you buy, a nautical bag will be included as a gift with purchase. Though something as simple as a bag may not seem like much, it can have excellent effects on purchases. Below we will analyse why a similar promotion could be of benefit to your business, and how it can be improved.

Promotional Gifts: Broadway and HSBC Unite

Promotional gifts should be considered a crucial component of any brand’s marketing mix and plans for the new year. Here is a great example by Hong Kong electronic giants Broadway and HSBC.
The pair couple these fantastic promotional products with a brilliant and well-designed membership scheme. This is a great way to entice potential customers to purchase more in order to receive the items they desire.

On pack promo – Gift with purchase by Health Basics

New Zealand body wash company Health Basics are currently running an on-pack promo. Each time you purchase one of their hand washes, you will receive a make-up mirror as a gift with purchase. This is a prime example of an effective and profitable marketing campaign. Although it is a simple concept, below we will analyse why a similar promotion could be of benefit to your business.

Gift with purchase – Promotional bath toy offered by Johnson’s

Johnson’s Baby, a brand of worldwide known Johnson & Johnson company, is currently offering a free gift with purchase. With every sale of their baby wash, you will receive a children’s bath toy as a promotional gift. In this blog, we will explain why such a marketing scheme can be of benefit to your business.

Liquor Promotional Product – Gift with purchase by Jack Daniels

One of the world’s most famous Whiskey companies, Jack Daniel’s, is currently offering a liquor promotional product. In this case, a leather satchel and a 200ml bottle of Gentleman Jack (a premium variation of Jack Daniel’s) are being offered as a gift with purchases with every sale. Below we will discuss why this is another example of a successful marketing effort on Jack Daniel’s part.

On pack promo – Gift bag offered by L’Occitane

Renowned cosmetics brand L’Occitane is currently promoting a variety of on-pack promos. This is a great example of a brand offering high-quality gifts as an on-pack promotion. On pack, promotions are a great way to make your product stand out from others. Keep reading to find out why this type of marketing campaign can help you and your business develop.

Promotional Drinks Coolzee – Gift with purchase in Zhuhai

On display in Zhuhai, S. China, a Chinese drinks company is offering a free gift with purchase with their baijiu. This is a great example of a marketing technique. Below we will explain why a promotional drinks coolzee can be effective. We will also advise on why a similar product such as this can help your business.

Promo Gift Set by Shore City Mall and Kikki-K in New Zealand

Excellent promo gift set from New Zealand: free items by Kikki-K stationery store were available this holiday season in Shore City shopping center. The Promotional gifts themselves were so appealing, that you would have a hard time deciding whether to treat yourself or share them to someone you love.

Kit Kat Promotional Products- Standing out in store

This incredible in store display by Kit Kat really makes the brand stand out at stores in Zhuhai, China. Various new flavours are being launched to celebrate the upcoming year of the monkey. Customers are wowed with these brilliant kit kat promotional products and eye grabbing digital POS display.

Liquor Promotional Product – Gift with purchase by Jameson

Jameson has produced numerous promotional items in the past, including branded flasks or promotional glasses for example. These have strongly contributed to its high brand awareness. But just because it is an established and well known brand, this does not not stop them from pushing promotional products all around the world.

In this particular example on show in Guangzhou, S. China, Jameson are offering a free gift with purchase. This over the shoulder bag may appear to be a simple concept, but below we will explain why this is another example of a successful marketing effort on Jameson’s part.

Promotional Bags by Guizhou Maotai Distillery

You may have noticed in the past that promotional bags, and in particular branded ones, are used by companies in order to boost the sales of their products. Perhaps coming as a free gift with purchase, or as a promotional idea, there are numerous reasons behind the thinking of utilising promotional bags. This example by the Guizhou Maotai Distillery on show at Hong Kong International Airport will serve as a great case study as to why, alongside its premium promotional casing to compliment it, a promotional bag can be of benefit to you and your product.

Promo Gift Giving: Crabtree and Evelyn Branded towels

The British-American cosmetic giants, are big advocates of promo gift giving. With the use of, tote bags, notebook sets and body-care hampers they are very experienced in the promotional products industry. Here is one example though of the use of promotional towels, at Hong Kong international airport.

Magazine Promotions: High-end USB by Hartmann

Probably, the most appealing and luxury magazine promotions you can find in on-flight catalogues of major air companies. Cathay Pacific, the flag carrier of Hong Kong, is currently offering high-end USBs as gifts with purchase in a collaboration with a fashionable luggage brand Hartmann.

With the purchase of any Hartmann product, for example, this Liberian Backpack, on board of Cathay Pacific plane, you will receive a free customised USB flash drive with debossed Hartmann logo on it. The promotional item itself looks like a perfectly matching add-on to the backpack. Both items combine classic silhouettes and chic simplicity, flaunted the rich tones and natural texture of top-grain leather.

Free gift with purchase by Italian company Furla

Italian fashion company Furla are currently offering a free gift with purchase each time you buy a pair of their coveted sunglasses. With each purchase from them, you will receive a candy bag USB included in the price as well as the sunglasses. A free gift with purchase can have favourable benefits on companies and brands, so click the link above to find out what these are.

Travel Promotional Products: Lafuma Free Luggage Belt

Travel promotional products are a great tool due to the nature of the products. Travel is a verb that rings the bells for marketers, the main reason because it encourages on-the-go use and is a great way to inspire conversation. Outdoor equipment and luggage providers Lafuma, have opted to use a free customised luggage belt in order to provide a motive for consumers to splash out HK $900 at selected retail stores in Hong Kong.

Promotional Socks: Magic Behind Our Lucky Monkey

Last year we gave out Aluminium Wallets packaged in Lai See packets for Chinese New Year. As much as we love magic (monkey magic), there is actually quite a lot of work that goes into planning our marketing campaigns. This year we are all about promotional socks.

Now, as CNY factory closing dates are rapidly approaching, we are about to press the button on manufacturing promotional socks as our gift this Chinese New Year.

Event Promo Idea: The Use of Lanterns

If an event doesn’t end with a lantern send off, then its not one to remember. Here is a great event promo idea that can be used by anyone and everyone. Below though, is a fantastic example of how to make a great promotional product by Cambridge award winning Kate Lycett.

Liquor Promotional Products: Liquorland with Coopers

Liquorland, the pacific’s finest hub for all alcoholic needs, is where liquor promotional products take their centre stage. Here is a great example of a drinks promotion merged with a gift with purchase campaign, introduced by Liquorland in New Zealand in partnership with Australian beer brewers Coopers.

Limited Edition Promotional Gift: Paul Lafayet

A Promotional Gift is the best type of gift! Make it a limited edition one, and there is your success. Here is a great example by Paul Lafayet, included in Cathay Pacific’s airline travel magazine, utilising a gift with purchase campaign.

Case Study: Gift With Purchase by Kinder

Confectionery giants Kinder have employed gift with purchase ever since the 1974 kinder surprise launch. Here is a great example of a current gift with purchase campaign advocated by the firm.

Kinder justly advocate their brand image and mascot via the use of these promotional products, furthering the high levels of brand recognition that Kinder already behold. They opt to use promotional figurines and also include collector tins in order to add value to their product. The gifts are cleverly worked to focus on their target audience of children, whilst offering products of top quality.

Columbia Gift With Purchase: Promotional Mugs

As we have seen previously promotional mugs can be a very useful tool when implementing any kind of marketing campaign. This free gift with purchase by Columbia is a great example of how to execute a promotion efficiently.

Smart Living: Combo Gift with Purchase

Brand managers and marketing managers alike are satiating their reflection this time of year. As the festive season comes to an end, budgets are bulging from marketing departments to welcome the new year. Its essential to reflect on the consuming season and plan ahead! Here is a great example of a gift with purchase campaign employed by Smart Living, cleverly slotted into Cathay Pacific’s airline magazine.

Drinks Promo: Hennessy Cognac Rubber Flask

Hennessy claim to be and are considered by many as the worlds finest producers of cognac. Here is a great example of one of their recent drinks promo campaigns, including a rubber flask with selected bottle types, and on show at Heathrow’s various Duty Free stores.

Liquor promotional products: Metallic rimmed whiskey glasses

Liquor promotional products are often premium. From branded ice buckets and stirrers to successful packaging there have been great items for this industry. This trend is the same here with these promotional whiskey glasses, the metallic rim adds a premium accent while the strong branding ensures exposure.

POS Display and Free Gift by Nestle: Made with Love

Today’s case about POS display free gift promotional campaign by Nestle is all about marketing with love. Currently in China, in Carrefour chain of hypermarkets, this transnational brand is offering a gift with purchase of the big jar of their powder milk – a coral heart-shaped pillow.

Nestle is a transnational food and beverage company based in Switzerland. It is the largest food company in the world measured by revenues.

Prosecco Promo: Bottega Jeroboam Ice Bucket

Here we have a fantastic example of a prosecco promo campaign exclusive to Cathay Pacific and promoted through their magazine. The gift on offer is enrolled as a Bottega Jeroboam Ice Bucket and not only does it look incredibly stylish and premium quality but is a product that holds use.

Gift Set by Trussardi Russia: Branded Wallet and Leather Case

Trussardi is currently holding a promotion in Russia – for a purchase of Trussardi cologne you get either a branded leather wallet or or high-end leather phone case in a free gift set.

New Year holiday time is a peak season for all beauty and perfume shops and big brands has prepared amazing promotions. Perfume comes in a lovely gift box with a branded leather wallet or leather phone case.

Promotional Giveaway: Coca Cola with Polaroid

Here we have a superb example of a promotional give away by a formidable team of giants Coca Cola and Polaroid.

Promotional Gifts Case Study: Hello Kitty

Promotional bags are used habitually with all types of brands due to the all-encompassing nature of the product. Although, this particular blog focus will be on Hello Kittys use of promotional gifts, included with this bag purchase.

Premium Promotional Product: Conference Tote Bag

ODM is delighted to announce the latest edition to our product portfolio to be this incredibly stylish, premium quality and impeccably brandable Conference Tote Bag.
These conference tote bags are the perfect promotional product for whatever industry your brand belongs to and here’s why.

Premium Gift With Purchase: Overland free bag worth $100

Who doesn’t like a free gift? Overland are offering free premium bags worth $100 for any customer who wants to splash out $280 or more at any one of their selected New Zealand retail stores. Encouraging additional expenditure with the use of premium gift with purchase is something we at ODM have seen many a time. Though, this particular promotional expedite offers a little more finesse than some others in the past.

Samui Bicycle Tours Promotional Merchandise

Admirable promotional merchandise by Samui Bicycle Tours is a great example of using marketing gifts for brand exposure. Based in Thailand, the company is offering a magnificent opportunity to explore the beautiful island of Samui with half-day bike tours suitable for all experience levels.

A free tour pack includes a set of high quality items, drink bottle, towel and organic cotton drawstring bag – all offered as free gifts with purchase of the tour. The brilliant marketing idea, as all of the products can be used immediately during the ride.

Liquor Promotional Product – Gift with purchase by Jameson

Jameson has produced numerous promotional items in the past, including branded flasks or promotional glasses for example. These have strongly contributed to its high brand awareness. But just because it is an established and well known brand, this does not not stop them from pushing promotional products all around the world.

In this particular example on show in Guangzhou, S. China, Jameson are offering a free gift with purchase. Click the link above and read why this is another example of a successful marketing effort on Jameson’s part.

Marketing budget efficient usage by Body Shop

The Body shop, cosmetics and health based retailer, has used the classic gift with purchase to drive sales and promote their brand. By using their marketing budget on promotional products such as these bags, they are exposing the body shop brand. But the benefits do not end here.

Gift with purchase by Jack Daniels

One of the world’s most famous Whiskey company’s, Jack Daniel’s, is currently offering a liquor promotional product. In this case, a leather satchel and a 200ml bottle of Gentleman Jack (a premium variation of Jack Daniel’s) are being offered as a gift with purchase with every sale. Click the link above and see why this is another example of a successful marketing effort on Jack Daniel’s part.

KitKat GWP in Singapore – Travel Pouch

A world famous confectionary brand KitKat is currently offering a pleasant gift with purchase in multiple stores and supermarkets in Singapore: a nice London Travel Pouch, made in the combination of recognisable KitKat trademark style and national British red-blue-white colours.

This case can be called not a typical gift with purchase, but purchase in the gift! You can find 12 KitKat biscuits inside this small bag. Perfect present for the ones who loves travelling!

Idea For Your Brand: Promotional USB Lights

Tired of typical promotional t-shirts, pens, and notebooks? Think about an innovative and unique idea: promotional USB lights as a customized product! These handy and unusual marketing items represent the perfect gift for your employees and clients, and they will for sure call a great deal of interest and attract much attention to your brand.

Star Wars Promotional Giveaways in Kallang Wave Mall

In anticipation of the upcoming new episode, Star Wars fewer seems to have swept the whole world. Numerous promotional giveaways, creative marketing campaigns, catchy posters and advertisements will not let you escape from this epic space saga.

In partnership with Disney’s Southeast Asia department, Kallang Wave Mall, based in Singapore, has announced the campaign for promotional giveaways, dedicated to the highly-anticipated episode.

For the purchase over 30$, any customer can win the following prizes: an amazing holiday in Dubai together with the entrance ticket to Comic Con 2016, a cool refill tumbler for coffee and tea, printed with Star Wars’ characters Stormtroopers (if more than $100 spent), or an exclusive BB-8 droid printed umbrella (minimum $250 purchase). The campaign is taking place from November 5 till December 31.

Free With Purchase Of Premium Alcohol – Fashionable Bag

Airports in the Asia Pacific are offering a luxurious and unique free gift with purchase of premium malt Scotch whiskey brands, such as Laphroaig, Macallan, and Glenfiddich

The prestigious alcohol brands are giving away no less than a prestigious bag, perfect for travelling and using as hand luggage. This gift with purchase example is mainly effective due to the type of gift they’re offering. As the product is high end, the gift also must be of high quality to attract effectively the right consumer to the product.

Promo Product Idea for Tobacco Industry: Mini Smoke Alarm

Show the customers your concern about their health, life and well-being – choose Mini Smoke Alarm for your promotional campaign or offer as a gift with purchase.

Perfect for the Tobacco industry – Philip Morris International, British American Tobacco and Japan Tobacco Inc. should definitely consider this idea in their future marketing campaigns.

Promotional Idea: Electronic Anti-Insect Devices

The ingenious promotional idea for gas stations, convenience and hardware stores – the Electronic Anti-Insect Devices, such as the Electronic Insect Killer and the Mosquito Repeller Light, which are perfect for using as marketing gifts.

Gift With Purchase Option: Mini Retro Camera

The future is here and once again it comes directly from the past. Presented as a gift with purchase option or on-pack promotion, this miniature looking version of an old Leica will win your customers’ hearts.

Shipping Merchandise – Custom Model Plane

Shipping merchandise comes in a vast variety of forms, from shipping container tissue boxes to branded umbrellas. The possibilities for promotional products are an endless pool of potential for brand awareness. Custom shipping merchandise is even more interesting. It is memorable for those using it, bringing brand activation, and makes for a great gift to your employees. This broadcasts your brand, bringing omnipresence both in and outside the office.

Brand Activation – Sky Sport’s free jerseys

Jerseys and T-shirts are among the most popular promotional products used for brand activation, but not the least effective. Due to how applicable they are to the everyday person, they can serve as one of the best ways to increase the popularity of your brand. Sky Sport’s strategy to give a gift of a Premier jersey upon joining its bundle was a perfect marketing decision.

Customized Pet-Tags – Excellent Advertising Products

Choicepet.com was taking using ID-pet tags as a free gift with purchase as their main advertising product. To receive this gift, customers needed to spend more than $15 in their online shop during August 2015. By offering personalized tags, they motivated the customer to purchase while advertising the Choice pets brand name. Creative and different promotional items create more attention to your brand, these Pet-tags are a great and different way to brand your logo.

Tiger Beer – Promotional GWP Campaign

For Singapore’s 50th Birthday, Tiger was running a promotional campaign offering a free gift with purchase. By using this campaign, Tiger knows it’s a great way to increase sales. It’s well known that gifts with purchase add extra incentive for consumers to purchase your products. The branded Tiger Beer T-Shirt will be used in public places, which offers a great opportunity for Tiger to get their brand out there and increase awareness of their beer. The same can be said for the other items they’re offering.

Coca Cola Promotional Earphones

The general marketing strategy for Coca Cola has always been to give customers highly visible, branded gifts – as you can see from the eye-catching promotional earphones. The selling point of this promotion was the uniquely designed earbuds, which are shaped like bottle caps and branded with the Coca Cola logo. The bright colour and unique, innovative shape will make them extremely attractive to consumers. So these aspects together make it more likely that consumers will purchase Coca Cola drinks, in order to get the promotional earphones.

Travel pillow as Gift with purchase by Cosmopolitan

The magazine Cosmopolitan recently started such a campaign with a gift with purchase by offering a free travel pillow. Upon the first impression, the only benefit seems to be the increasing sale numbers of the magazine. However, there are many additional benefits for Cosmopolitan than just an increased turnover. The offer of the travel pillow as a gift with purchase itself will increase product recognition and brand awareness.

China loves Gift with Purchase

Many Chinese companies offer a gift with purchase, Darlie is one of these, offering a tea mug as a gift with purchase. The toothpaste to be purchased in order to receive the gift is a toothpaste that is enriched with tea leaves. This makes the tea mug a suitable gift with the purchase of a specific product. Having a gift that is complementary to the product makes the gift with purchase attractive.

Free Mugs as a promotional gift with purchase

GoodHomes promotes their magazine with a free gift with purchase. The GWP mug from GoodHomes is a wonderful example of the black-box model. GoodHomes inject a stimulus with their free mugs and will get the response by an increased sales volume.

Exclusive gift with purchase bag From Wolf Blass

This exclusive gift with purchase bag from Wolf Blass is a good example of how promotional products can be used to incentivize customers to purchase. The alcohol industry often has interesting promotions and giveaways and this one is no exception. Offering a free bag with purchase, such as this one, is a great way of making people more interested in your products – thus increasing sales.

Free gift with purchase by Chinese Huawei

Huawei is offering headphones to promote their new Huawei P8. When offering a GWP, you should consider if your free gift with purchase is consistent with the quality of your brand. These gifts share the same brand existence and are therefore a perfect match.

Classy Gift with Purchase Umbrella Promotion by Aramis

Aramis is currently offering a posh umbrella as a gift with purchase when you purchase any $65 Aramis fragrance from Macy’s. Umbrellas are excellent products to offer as marketing gifts, as they are very useful and can be used by your customers regardless of the weather. Alongside this, umbrellas have a fantastic large surface area for branding. This provides you with an amazing opportunity to promote your company, brand and products through your gift with purchase.

Gift with Purchase by Macy’s: Philosophy Gift Set

Macy’s is currently offering a gift with purchase. A set that includes a cosmetic bag is complimentary with a purchase of $35 of Philosophy products. Purchasing gifts helps to improve brand recollection. The promotion would leave an impact on your customers. This helps them to be able to recall your brand over other brands when the situation requires them to.

Gift with purchase with Oreo

Oreo, one of the most famous and loved biscuits, is currently offering a gift with purchase at Carrefour in China. This offer will encourage potential customers to purchase items. The tote bag offered is attached to the packaging which should incentivize customers to choose Oreo’s brand over competitors. For a product that is in a competitive market, giving a gift with purchase could be the token to set it apart from its competitors.

Gift with purchase: Donna Hay Gift Hamper

Donna Hay is an online shop based in Australia and they are giving away their gift hamper with the purchase of their products. This gift with purchase is only available with the purchase of any Le Creuset product. A gift with purchase helps to boost sales as customers are much more likely to purchase your products if there is a free gift offered. With your logo branded on the free gift, it will act as an advertisement tool for other people to notice your brand when your customers use your free gift in public.

First of all, it increases your market share if you choose the right promotional product within your marketing campaign. Along with this, when consumers use your product in public your brand recognition and awareness will increase.

Finally, customer loyalty is fostered. When customers receive the gift, they will have a positive impression of your company. This encourages them to continue purchasing your products and long term customer retention. A free gift with purchase would help to increase your base of loyal customers.

Free Promo – 8 in 1 Party Cooking Kit

Sommersby Cider presented by the Danish brewing company Carlsberg Group is now offering a free gift with purchase for everyone who purchases a Sommersby apple cider. The free gift contains an 8 in 1 party cooking kit, which provides different functions. A few of the innovative functions are A Lemon squeezer, spice grater, egg masher, cap opener and many more functions.

Branded Storage Bag as Gift with Purchasing

A well-known kids shoe store in Hong Kong does now offer a free gift with purchase for customers who purchase for more than HKD 600 and above. The free gift is a branded storage bag, which contains multiple functions, which includes, a laundry bag, a storage bag and a shoe bag. Also if people purchase from HKD 800 and above, they will receive two free vouchers. It has a total value of HKD 100.

Boost your Sales with Promotional Products like BEA

The Hong Kong and China mainland based financial institution, The Bank of East Asia (BEA) is now offering several promotional products to customers who apply for a credit card of BEA. Promotional products have turned out to be a good marketing approach since the bank has become the largest bank in Hong Kong during the past years.

The marketing campaign from BEA is seen as an advanced premium. This is a premium given to new customers, as on condition they will earn it by later purchases. Customers can choose between 6 different kinds of promotional products as their reward. The products are A Hithot real-time aerial vehicle, a Lenovo 7 inches tablet, a Hideo Wakamatsu 25 inches suitcase and 3 different coupons and vouchers to various online shopping sites.

Bring Back Childhood Fun with Promotional Rubber Ducks

Promotional rubber ducks since the introduction of ”Rubber Duckie” sang by Ernie on Sesame Street all those years ago, the rise of popularity for rubber ducks has shifted from its recognition of being a symbol of childhood, showers and bathrooms as well an important tool for cognitive development to becoming a promotional item favoured by adults.

Adults have discovered many creative uses for rubber ducks including artwork, parody, sports connections, retail business names, clothing and fundraising duck themed races. Making promotional rubber ducks is a great idea to market your brand and induce fun into your campaign.

Summer Marketing Gifts to Keep Cool: Mobile Powered USB Fans

The heat is rising as summer fast approaches and all kinds of promotional marketing gifts such as fans, are one of the first products to be used. Mobile fans are brilliant marketing gifts ideas because they are used very often, and that is why mobile-powered fans that can be plugged into your devices make very practical items to promote especially as free purchase gifts.

Lounge Happy on these Promo Inflatable Chairs

inflatable furniture especially inflatable chairs come in all kinds these days and are popular gifts to give with purchases, and for smaller inflatables as covermount gifts, and offering them as a promotional item or gift, will for sure give your brand that extra boost and value.

These inflatable chairs/lay bag beds are quick and easy to inflate, are compact and easy to carry in their own carry bag, and can be used just about anywhere inside and outside!

Car Accessory Idea – Branded Phone Holder

Mobile phones are one of the most important technical gadgets in our lives and we will never leave home without this one it’s not hard to see why as with most of us being able to use it as we drive. Of course, we cannot be distracted while driving cars and this branded phone holder provides an easy hands-free solution.

This branded phone holder makes it legal and accessible. Just fix this universal custom phone holder onto your car air vent and keep talking and use it even as a car navigator. Besides, the mobile phone will be in plain sight and easy to use, also reducing the fear of using your phone in the car.

Promo Ideas – 2 in 1 Torch and Power Bank

Torches make great promo ideas as they are one product where it practically has not been modified throughout their use and why not? Because it is good and reliable. That’s why people will think about buying this brand new two in one promo torch, as it is enough to only change the batteries and it will serve you for a long time and is one item that is a necessity for them in the house.

In addition to this promo idea ordinary use it can be used in the house as a helper during repair work and during hiking, camping and the outdoors.

Music can improve our mood and change our representation of any place, just remember the importance of music in restaurants or cafes. Music is all about having a good atmosphere and just imagine how music is important to us.

We listen to it at home, outdoors, on the way to work or even at work. And we all know what kind of catastrophe it can be if we will forget our headphones at home. So here is one phone promotion idea to let you enjoy your favourite music whenever.

Kitchen Promotion Ideas – Custom Colanders

A bright looking kitchen promotion product, not only decorates your kitchen but adds bright colours to your life, all of which is necessary for people who look and enjoy cooking.

As promotional items, this silicone colander and mat can be a great example of gift with purchase, as an in-store marketing item for displaying items and branded gifts with kitchen promotions. A colander appeals greatly to the kitchen equipment and foods industries. With this being said why not choose these promotional kitchen items for your next promotion?

Gym Promotional Products – Custom Shaker

These days, people want to be healthier and more beautiful, especially since the world’s population are recently becoming more participative in doing sports activities and sports. This is a general reason why there is increasing popularity for attending the gym.

This has led to the spread of sports nutrition. Sports nutrition can help increase body weight, muscle and can help in losing weight, and this custom shaker will help you to mix everything, however, whenever you want without having to use mixing utensils.

Beach Promo Idea – Custom Inflatable Ball

Summer is coming and along with summer comes a lot of fun and promotional product ideas. As one promo idea, never forget the branding power of inflatables, the perfect ideas for using on holiday abroad and in the garden. Beach balls especially have always been a safe option providing lots of brand exposure so why not create your own design?

Ball games not only reflect our childhood memories but even as we get older they provide an incentive to participate in activities.

Remember how often that bottle of wine was left unfinished after family dinner? Well, look no more with this cool promotional wine stopper with a combination lock! Some of us are forced to pour out wine, as we all know that after the opening of a bottle we can’t insert it into the wine cork successfully. Others are trying to replace the cork with paper items or other materials.

Creative Promo Idea for Beverages – Light Bulb Drinking Glass

Looking for a unique marketing idea for the drinks industry? There are so many promotional solutions for beverages brands, but of course, no one wants to use a hackneyed idea. And it is not hard to see why – in such a mature market you really need to stand out among competitors. Here in ODM, we have a creative promo idea for beverages, just for your business – Light Bulb Drinking Glass.

It is important to say that light bulb promo glasses are made from completely safe materials. It is a high-end product so do not be afraid that your customers will hurt themselves while drinking from this glass. These light bulbs can stand on a table as regular glasses thanks to the flat bottom.

Custom Leather Packaging for Drinks Promotions

t is said not to judge a book by its cover, but how about Drinks Promotions? With these Custom Leather Packaging, your Drinks Bottles will be sure to catch eyes and have a greater perceived value.

These amazing promo packaging are made of good quality leather. Wine, champagne, cognac or whiskey would fit great in these beautiful gift boxes. Each case is unique, so should your brand have a specific style, then the leather packaging can be customized to fit your brand image, with straps, clips and many more.

Dove Offers Makeup Bag as Gift with Purchase

Summer is coming, and Dove, one of the biggest skincare brands in the world has got it sorted with their new gift with purchase campaign currently in Zhuhai. So stock up and feel fresh for those hot summer days!

Summer is a time for bright colours. And here is a bright idea for your summer promotions – custom neoprene bags, kid’s swimming aid vests, and balls as a cool way to attract attention. Recently, neoprene is gaining huge popularity, so why not try to capitalize on this? Neoprene itself is soft, elastic, durable and water-resistant, everything you need for enjoying time in the water.

Available in designs such as this fish, turtle, crab and shark designs, be ready to enjoy your day at the seaside!

Video games never can be out of date, so that’s why modern entertainment industry engineers are working so hard to surprise gamers around the world. This leads to the creation and the mad growth of branded VR goggles’ popularity. Make your brand trendier with this innovative marketing.

On-Pack Promotion Idea: Custom Tea Infuser

bet you’ll agree that it’s annoying when drinking tea and leaves enter your mouth. With this custom tea infuser idea, you’ll never need to worry about this anymore.

Free Gift with Purchase with McDonald’s Happy Meal

With the Rio 2016 Olympics in full swing, McDonald’s partnered up with the Japanese communication app Line for a Gift With Purchase campaign with Happy Meals. With every Happy Meal comes a free toy: one of the six Line mascots depicted as athletes. China always sends many athletes to the Olympics, and given China’s Medal count, the Olympics are very popular.

Custom Glass for Bénédictine Tea Cocktail

Although combining alcohol with tea might sound a bit odd, Bénédictine created their own trend: The Jasmin Bénédictine. This drink mixes the famous herbal liqueur with fresh hot Jasmin tea, which results in this very unique cocktail. Bénédictine designed a special Gift with Purchase for the Singaporean market: when buying a bottle of Bénédictine Liqueur, customers get a custom glass to recreate their own Jasmin Bénédictine.

Wine Marketing -Bottle Shaped Custom Umbrella

Wine has been around for so long that it might be difficult to come up with new products for Wine Marketing. These umbrellas beat the odds and are fun and innovative. Shaped like wine bottles, these umbrellas are a unique item and offer a new perspective to your Wine Marketing campaign. Who doesn’t like gift umbrellas?

Purchase with Purchase Promotion: Steinlager Beer Fridge Dispenser

Purchase with Purchase Promotions (PWP Promos) is a great alternative to the more traditional Gift with Purchase (GWP). If you do not want to commit too much marketing budget but still want brand exposure, then read on. This beer fridge dispenser from Steinlager is an excellent option to consider.

Gift with Purchase: Yves Saint Laurent’s Cosmetics Bag

Yves Saint Laurent collaborates with Nordstrom for the YSL cosmetics bag gift with purchase. This cosmetic promotional gift is great for makeup storage. Its compact design makes it very aesthetically appealing. Overall, this houses all your makeup items whilst being fashion-forward.

Good to know for Gift with Purchase:

It should be noted that there is a difference between GWP Vs. Giveaways. You need to buy a product or service in order to get the promotional product when using a GWP mechanism. Giveaways are often used as street promotions usually given out by brand ambassadors, hostesses, mascots. However, having recently been on a bike tour and having bought a service, the organiser surprised us with branded water bottles, shoe bags and towels. It was unexpected yet it did not influence my decision to buy the tour. I think this situation qualifies as a give-away and a GWP. Given the higher value of this unexpected gift, it had far more impact than it would have otherwise had, and therefore this is an excellent way of Marketing Gifts.

Many of our clients also ask us what they should opt for. Which would you choose when given the choice of GWP Vs. PWP? It’s a tough one. We certainly love a good free gift, but a Purchase with Purchase promotion is an excellent way for marketing managers to maximise budgets. If done well they pay for themselves and you can do a much higher-quality promotional product. Done well, we certainly push clients to consider PWP very strongly. That being said, for on-pack promotions you are creating a bundle for a gift and this option does not work as efficiently. With PWP promotions, the main risk arises when clients might not choose the item, so therefore it is important to focus on product design. All in all, you need to know your customers and what makes them tick. Finally, create a buzz by promoting a limited production series to minimise the chance of being caught with leftover stock. This also creates an incentive for the consumer to buy the product during a limited period/series run.

How can ODM help?

Check out more terms on our Promotional Products Glossary. Related to Gift with Purchase, you might also like to learn about Giveaways, In-Store Display, Covermounts, On-Pack Promotions and Purchase with Purchase promotions.

We are also experienced in designing and manufacturing promotional products. Enquire @ ODM for more ways and explanations on how you can vastly improve your business. Our product designers will be able to provide you with multiple unique and interesting ideas for you to wow your audience and increase brand recognition. The specialists here are capable of assisting you throughout every process to ensure a pleasant experience. Contact ODM now!

What does GWP stand for?

GWP is the acronym for Gift with Purchase

What’s a Gift with Purchase?

It’s a promotional technique used by companies to build a deep relationship with customers. They offer a product for free or a discounted item upon the purchase of one or other products. For example buy 3 get one for free, spend 40$ and get a free gift.

What is the difference between Gift with Purchase and On-Pack Promotion?

An On-Pack Promotion is a subset of Gift with Purchase. However, a Gift with Purchase may not necessarily be packed together with the product you are selling. It can be given away at the counter by the staff once the customer has bought the item.

What the perfect gift for a GWP promotion?

It depends on your industry but always keep in mind to offer something useful for your consumers. A gift that will make your consumers happy and allows you to create with them a deep relationship. You can choose to offer a complimentary gift. For example, if you sell beer, you can offer a branded beer glass!