Diablo 4 Microtransactions & Cosmetics

Microtransactions & Cosmetics Diablo IV

The way we approached designing the Shop and the cosmetics within it was by thinking about the experience we want players to have. We want buying things to feel good–before, during, and after purchase. So, if players choose to buy something, it should be because they want to, not because they feel like they have to. It should also be clear to players exactly what they are getting before they choose to buy, with no unpleasant surprises.

The Shop’s cosmetics build on top of the foundation of a huge variety of transmogs from weapons and armors players will find in-game. It’s also important to us that the Shop is grounded within Diablo’s world, so our cosmetics are holistic fantasies, the individual components of which can be mixed and matched with transmogs from armors acquired in-game for endless customization options.

Let’s talk more about what players can expect:

The Shop sells cosmetics for Premium Currency. Cosmetics give players even more options to customize the visual appearance of their characters. Nothing offered in the Shop grants a direct or indirect gameplay advantage. So, while many of these may look like powerful pieces of gear, they have no in-game stats.

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The Shop is optional. Players can experience all core and seasonal gameplay features without spending money. Our goal is for players to enjoy going to the Shop, buy something when it catches their fancy, and walk away happy with what they bought.

The Shop is transparent. It’s important that players know exactly what to expect before making a purchase. We’ve built preview functionality that enables players to closely examine every detail of the cosmetic on their own characters before deciding to make a purchase.

The best-looking cosmetics aren’t exclusive to the Shop. Diablo IV will ship with hundreds of transmogs unlockable from drops in-game, including dozens of armor sets of the highest visual quality. There are incredible pieces—Unique and Legendary quality items—for players to find without ever going to the Shop. The Shop offers more diversity of choices, not systematically better choices.

Screen captures of Legendary Armors earned through the game (left) versus Armor Cosmetics in the Shop (right).

Armor Transmogs in the Shop are usable on all characters of that class. Many of the cosmetics in the Shop are class-specific fantasies, which wouldn’t necessarily make sense visually on other classes. Once you unlock a cosmetic from the Shop for a given class, you can use it on every character of that class on your account. There are special cosmetics exclusive to the Battle Pass which celebrate the theme of the Season and look similar across all the classes.

The most important guiding principle behind the Shop and Battle Pass is to create something players love, look forward to, and appreciate being part of the game. Cosmetics in Diablo IV create new ways for players to express themselves and never provide advantages in-game. Players will experience all the fun of Seasons, whether they spend anything or not. We intend to continue our dialog with players about Shop and Battle Pass, and we’ll always listen and seek out the community’s feedback about it. It is our sincerest belief that we can work together with the community to keep Diablo IV a living, evolving world for many years to come! Thanks for reading, we’ll be sharing more soon!