Barra da Tijuca

The name Barra da Tijuca can be roughly translated as "clay sandbank". Barra means port entrance or sandbank, and Tijuca is a word originally from the Tupi ty-yúc and means putrid water, mud, swamp, puddle, clay or clay-pit. Tijuca (Portuguese pronunciation: [tʃiˈʒukɐ]) (meaning marsh or swamp) from ty ("water") and îuká ("to kill").^[1]

The region of Barra da Tijuca was originally a large beach, with typical undergrowth sandbanks. The area, full of swamps and unsuitable for planting, remained unoccupied until the middle of the twentieth century, even though occasional groups of fishermen frequented the region. In 1667, the region was given to religious Benedictines, who settled only in the neighborhoods of Camorim, Vargem Pequena, and Vargem Grande. In 1900, the lands of Barra da Tijuca and Baixada Jacarepaguá were sold to the company Remedial Territorial Agricultural and SA, ESTA, which remains a large land owner in the area. The concentration of large tracts of land in the hands of a few was one of the causes of its late growth. Additionally it is separated from the rest of the municipality by large, difficult-to-cross mountain ranges with peaks ranging from 800–1200 meters.

Development of the area took place initially on its two ends, in current Jardim Oceânico and in Recreio dos Bandeirantes. A bridge was then built by private initiative over the Tijuca Lagoon to serve the area's new inhabitants. Significant early development of Barra da Tijuca occurred during the administration of Governor Negrão de Lima, the former governor of the state of Guanabara, who commissioned Lúcio Costa, one of the region's urban designers. The plan for Barra in 1969 was similar to the earlier one for Brasília. It was inspired by American urban planning style with wide boulevards and large open spaces.

In the 1970s the Lagoa–Barra Highway was built, which allowed a greater development since it reduced the time to go to the South Zone of the city of Rio. At the same time, large planned condominiums were developed in Barra, such as the condominiums Nova Ipanema and Novo Leblon. In the 1990s, another large urban development that enabled better connection with the North Zone of Rio was the creation of the Yellow Line, an expressway linking Barra da Tijuca to the Galeão International Airport. Since then, the growth of Barra da Tijuca has been characterized by large inflows of people from all parts of the metropolitan region of Rio de Janeiro.

As the most recent region, built only about 30 years ago, Barra introduced a way of living characterized by large luxury condominiums with leisure infrastructure (sports courts, pools, private groves and lakes, spas, gyms) inside of the condominium for the use of its residents and guests. The "neighborhood-condos", as they were named, have the idea of creating an exclusive neighborhood for its residents, making it possible for them to live a complete life without the need to leave the condominium. The condos also have a high security system to ensure the privacy and safety of its residents. The residential areas of Barra are also known as being environmentally friendly.^{[citation needed]}

The region is characterized by a car culture, and is crossed by three main routes: the Avenue of the America - "Avenida das Américas" (the main road in the region, approximately 21 km long), "Avenida Ayrton Senna" (which connects the district of Barra and the Yellow Line, or 'Linha Amarela' highway) and "Avenida Lúcio Costa", formerly Sernambetiba Avenue, which follows the coastline.

Several universities have a campus in the district, including Universidade Estácio de Sá, Pontifícia Universidade Católica, Universidade Gama Filho, Universidade Veiga de Almeida, Centro Universitário IBMR-Laureate and Instituto Brasileiro de Mercado de Capitais. Schools in the district include the Escola Suíço-Brasileira Rio de Janeiro.^[2]

The neighborhood of Barra is home to many large modern malls, including Barra Shopping on Avenue of the Americas.

There are three main avenues in Barra: Avenida das Américas (which connects almost the whole area of Barra), Avenida Ayrton Senna (formerly Avenida Alvorada, which connects Barra to Jacarepaguá neighbourhood) and Avenida Lúcio costa (formerly Avenida Sernambetiba, which passes alongside the beach). The connection works of Barra with the rest of the urban network are among the most expensive works already carried out in Rio. Barra has many bus routes and in 2009, Barra's subway line started to be built for the 2016 Rio Summer Olympics. Jacarepaguá Airport, an airport specialized in general aviation, is also located in the neighborhood.

• The Brazilian Jiu-Jitsu academy Gracie Barra originated in Barra and is named after it.
• The 2007 Pan American Games and 2016 Summer Olympics and Paralympics took place for the most part in Barra, the latter featuring 12 permanent and three temporary venues.
• The football (soccer) club Barra da Tijuca Futebol Clube derives its name from the region. Its headquarters are located in neighbouring Camorim.
• Three major Associations' headquarters are located in Barra da Tijuca: the Brazilian Football Confederation, the Brazilian Volleyball Confederation and Brazilian Olympic Committee.
• The Golden Green Golf Club provides three-par six-hole court greens open to outside players with illumination for night play. Itanhanga Golf Club is also nearby.
• Surf competitions, such as Rio Marathon Surf Internacional, Festival Petrobras de Surfe, Campeonato Velox Surf Amador and Circuito Petrobras are held in Barra. There are several surfing schools in the neighbourhood, an evidence of the popularity of this sport with the locals.
• The Aero Clube do Brasil provides parachuting experiences. The Rio Sport Center offers tennis courts to the public. Barrashopping and Barra Square are home to bowling alleys.
• There are several places where beach and court volleyball are practised. The Bernandinho's School is located in Barra.
• The numerous condos also offer several others sports courts exclusively for their residents.

The 18 km long beach is the largest of Rio de Janeiro's beaches. Barra's beach starts at Morro do Joá and ends at the Recreio dos Bandeirantes neighborhood, in Pontal de Sernambetiba, beyond Avenida Lúcio Costa. Most of its waters are clear and green, and have an uncommon wave formation.^{[clarification needed]} Barra da Tijuca beach is one of the most sought after beaches by surfers, windsurfers, bodyboarders, kitesurfers and fishing enthusiasts. There is also a cycling lane along the beach. Pepê beach, closer do Morro do Joá, has kite surf schools, food kiosks, and surf schools.

The influence from different countries is criticized by many citizens from the older areas of Rio de Janeiro, especially concerning the 26.8 meters (88 feet) high replica of the Statue of Liberty in the New York City Center.^{[citation needed]} Barra also has replicas of many international architectural icons like the Leaning Tower of Pisa, the Tower Bridge of London, and the Eiffel Tower of Paris (all found in the Barra World Shopping Center).

Barra da Tijuca (and their luxury condominiums, considered the trademark of Barra da Tijuca) is a recurring theme in Brazilian films, TV series and documentaries, mainly because it portrays (sometimes in a light and funny way, sometimes in a darker and more serious way) the lives of upper-middle class and upper class residents who live there. Among the films and series that take place there are:

• The Rede Globo popular sitcom Toma Lá, Dá Cá (2007-2009), starring Miguel Falabella (who is also the co-creator of the series), Adriana Esteves, Marisa Orth and Diogo Vilela portrays the lives of the residents of Jambalaya Ocean Drive, a high-end condominium from Barra da Tijuca as they get into various fun (and sometimes bizarre and embarrassing) situations, while trying to deal with their dysfunctional families and a crazy manager.
• The 2011/2012 Rede Globo hit soap opera, Fina Estampa, has Barra da Tijuca as its main setting, as it is there that the characters in the soap opera, mainly the protagonist Griselda "Pereirão" da Silva Pereira (played by Lília Cabral) and the main antagonist, Tereza Cristina Buarque Siqueira de Velmont (played by Christiane Torloni) resides and where most of the plot of Fina Estampa takes place.
• The 2013 documentary Sorria, Você Está na Barra! portrays the history, current context and day-to-day life of Barra da Tijuca through some of its most famous residents, such as Fernando Gabeira, Adriana Bombom and Letícia Spiller.
• The 2014 drama film Casa Grande, starring Thales Cavalcanti, Marcello Novaes and Suzana Pires, portrays the forbidden romance between an upper-middle-class boy from Barra da Tijuca and a lower-class girl from a favela while trying to deal with an economic crisis that affects his family relationship.
• The 2015 thriller film Mate-me por Favor (Please Kill Me in English), starring Valentina Herszage and Dora Freind, depicts the lives of wealthy young people who live there and their lives in high school as they try to discover who is behind a series of brutal murders.
• The 2018 Amazon Prime Video documentary Palace II – 3 Quartos com Vista para o Mar portrays the story of Palace II, a high-end condominium that collapsed on February 28, 1998 (killing nine people and leaving more than 170 families homeless) and the struggle of the victims' families and survivors in search of justice against those responsible for this tragedy (mainly Sergio Naya, the architect responsible for building Palace II).
• The main character of Netflix's 2021 teen romantic comedy film Confissões de uma Garota Excluída, Teanira "Tetê" de Oliveira (Klara Castanho) is a 16-year-old teenage girl from Barra da Tijuca who ends up being forced to move to her grandparents' house in Copacabana (South Zone of Rio de Janeiro) after her parents became unemployed.
• Netflix's 2022 comedy-drama series Maldivas, starring Bruna Marquezine, Manu Gavassi, Carol Castro, Sheron Menezzes, Vanessa Gerbelli and Natália Klein (who is also the series' creator) tells the story of a young woman from the interior who finds herself moves to Rio de Janeiro to investigate the suspicious death of her mother and ends up living in Maldivas, a luxury condominium located in Barra da Tijuca and whose residents hide secrets that could ruin their apparently perfect lives.
• The 2024 comedy film Mãe, sequestraram a babá, starring Cláudia Alencar and Letícia Pedro, depicts the story of the kidnapping of Magdalena, an Argentine cryptocurrency investor based in Brazil and who works as a nanny for a business couple who live in a luxury condominium in Barra da Tijuca.
• The Globoplay anthology series Os Outros has as its main setting for its two seasons the luxury condominiums of Barra da Tijuca and the conflicts between the residents who live there:
  • In the 1st season, the story takes place in the luxury condominium Barra Diamond
  • In the 2nd season, the plot takes place in the high-end condominium Barra Star Dream.
• Netflix's ongoing sitcom A Sogra que te Pariu has as its main setting a mansion in Barra da Tijuca, as that is where Carlos (Rafael Zulu), the son of the sitcom's protagonist, Dona Isadir (Rodrigo Sant'Anna), lives and where she ends up moving due to the COVID-19 pandemic.

• List of upscale shopping districts