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Robin Cho,[1] better known as Choice37, is an American record producer, songwriter, and DJ based in South Korea.[2] He joined YG Entertainment as a producer in 2009,[3] and has since produced songs for K-pop artists including Big Bang, Blackpink, G-Dragon, Ikon, Lee Hi, Treasure, Babymonster.[4][5][6][7][8]
Choice37 | |
|---|---|
| Birth name | Robin Cho |
| Born | Los Angeles, California, United States |
| Genres | K-pop, Hip hop, R&B |
| Occupation(s) | Record producer, songwriter, DJ |
| Labels | YG |
Choice37 was born and raised in Los Angeles, California, where he was a member of the hip hop group Longevity Crew. The group released one album, Everything Builds, in 2005.[9] Choice37 also released one solo album, Diligence.[10] In 2008 he moved to South Korea where he was introduced to YG Entertainment CEO Yang Hyun-suk by childhood friend and record producer Teddy Park. Choice37 soon began working for YG, and his song, "Butterfly," performed by G-Dragon, was released in 2009.[2]
| Year | Award | Category | Result | Ref. |
|---|---|---|---|---|
| 2013 | Rhythmer Awards | Producer of The Year | Won | [2] |
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