Libelle (Dutch magazine)

*Libelle*
Categories	Women's magazine; Lifestyle magazine;
Frequency	Weekly
Circulation	256,903 (2018)
Publisher	DPG Media
Founded	1934
First issue	13 April 1934; 90 years ago
Country	Netherlands
Based in	Amsterdam
Language	Dutch
Website	Libelle

Libelle (from the Latin "libellus", meaning book or writ) is a weekly women's magazine published in Amsterdam, Netherlands. It has been in circulation since 1934.

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Libelle was first published on 13 April 1934 by NV Uitgeverij.^[1]^[2] The magazine was part of VNU^[3] and was published by VNU Tijdschriften for several years.^[4] In 2001 the magazine became part of Sanoma^[5] and was published by Sanoma Media Netherlands B.V. on a weekly basis.^[6] It has its headquarters in Amsterdam.^[6]

Following the German occupation of the Netherlands during World War II the editors of Libelle endorsed support of the German forces.^[7] In the late 1960s another women's magazine, Beatrijs, merged with Libelle.^[8] During the 1990s Libelle was among the Dutch publications which functioned as an opinion leader in political and health-related issues.^[9]

The target audience of Libelle is women aged between 30–55 most of whom are average Dutch women.^[10] The weekly mostly features articles about fashion, beauty, culinary, travel, human interest, health, and work.^[10]^[11]

Franska Stuy served as the editor-in-chief of the magazine from 1999 until 2015, and as of 2015 Hilmar Mulder was in charge.^[12]

For the past 20 years Libelle has been organizing a week long outdoor event in May, the Libelle Zomerweek.^[13] In 2016 this event attracted 84,300 visitors.^[14]

The magazine has a Flemish edition with the same name, Libelle, published in Belgium.^[15] Although they are part of the same company, each magazine has an independent editorial board.^[15]

Libelle was the thirtieth best-selling women's magazine in 2001 globally with a circulation of 643,000 copies.^[4] By 2016 circulation fell to about 300,000 copies. It kept dropping since, at a rate of about 20,000 annually.

1990: 747,147
2000: 640,101
2003: 621,068^[8]
2009: 461,694^[16]
2010: 444,556
2011: 426,869^[17]
2012: 401,558^[18]
2013: 374,141
2014: 347,466
2015: 326,302
2016: 300,310
2017: 273,195
2018: 256,903

List of magazines in the Netherlands

[1]
Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism". Hybridity and the News Hybrid Forms of Journalism in the 21st Century: 222–242.
[2]
Štepanka Kotrla (2011). "The color of female choice. Czech and Flemish women's magazines as cultural patchworks". In Petra Broomans; Ester Jiresch (eds.). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Groningen: Barkhuis. p. 81. ISBN 978-94-91431-06-7.
[3]
Jacco Hakfoort; Jürgen Weigand (2000). "Commercial Publishing - A Quiet Life? The Dutch Market for Consumer Magazines". CPB Research Memorandum. The Hague. Retrieved 16 May 2015.
[4]
"Top 50 Women's magazines worldwide (by circulation) 2001" (PDF). Magazines. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
[5]
Gijs van Wulfen (2013). "What's Your Innovation Focus?" (Book chapter). Innovation Management. Retrieved 16 May 2015.
[6]
"Libelle (Netherlands)". Publicitas. Retrieved 16 May 2015.
[7]
Jeroen Dewulf (2010). Spirit of Resistance: Dutch Clandestine Literature During the Nazi Occupation. Rochester, NY: Camden House. p. 48. ISBN 978-1-57113-493-6.
[8]
David Machin; Theo van Leeuwen (2007). Global Media Discourse: A Critical Introduction. London; New York: Routledge. p. 39. ISBN 978-1-134-24090-6.
[9]
Merja Mahrt (2012). "The Attractiveness of Magazines as "Open" and "Closed" Texts: Values of Women's Magazines and Their Readers". Mass Communication and Society. 15 (6): 852–874. doi:10.1080/15205436.2011.635259. S2CID 144025051.
[10]
Dorothe Gerritsen; Ronald van Olderen (2014). Events as a Strategic Marketing Tool. Wallingford, UK; Boston, MA: CABI. p. 189. ISBN 978-1-78064-261-1.
[11]
Pieternel Dijkstra; Dick P.H. Barelds (2011). "Women, Sex and Modern Society: The Sex Lives of Readers of a Dutch Women's Magazine". International Journal of Sexual Health. 23 (1): 35–47. doi:10.1080/19317611.2010.512791.
[12]
"Benefiting from the brand". Sanoma. 4 November 2004. Retrieved 16 May 2015.
[13]
Libelle Zomerweek
[14]
Sanoma: Weer meer bezoekers op de Libelle Zomerweek
[15]
Dirk Geeraerts; Stefan Grondelaers; Peter Bakema (1994). The Structure of Lexical Variation: Meaning, Naming, and Context. Berlin; New York: Mouton de Gruyter. p. 20. ISBN 978-3-11-014387-4.
[16]
"World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.
[17]
Gecertificeerde jaarcijfers HOI 2011
[18]
Gecertificeerde jaarcijfers,HOI 2012

Official website
Media related to Libelle (Dutch weekly newspaper) at Wikimedia Commons

[1] [1]
Maaike Van de Voorde (December 2014). "'Super creams for young eyes': Women's magazines' hybrid approach to journalism". Hybridity and the News Hybrid Forms of Journalism in the 21st Century: 222–242.

[2] [2]
Štepanka Kotrla (2011). "The color of female choice. Czech and Flemish women's magazines as cultural patchworks". In Petra Broomans; Ester Jiresch (eds.). The Invasion of Books in Peripheral Literary Fields: Transmitting Preferences and Images in Media, Networks and Translation. Groningen: Barkhuis. p. 81. ISBN 978-94-91431-06-7.

[3] [3]
Jacco Hakfoort; Jürgen Weigand (2000). "Commercial Publishing - A Quiet Life? The Dutch Market for Consumer Magazines". CPB Research Memorandum. The Hague. Retrieved 16 May 2015.

[top-4] [4]
"Top 50 Women's magazines worldwide (by circulation) 2001" (PDF). Magazines. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.

[5] [5]
Gijs van Wulfen (2013). "What's Your Innovation Focus?" (Book chapter). Innovation Management. Retrieved 16 May 2015.

[facp-6] [6]
"Libelle (Netherlands)". Publicitas. Retrieved 16 May 2015.

[7] [7]
Jeroen Dewulf (2010). Spirit of Resistance: Dutch Clandestine Literature During the Nazi Occupation. Rochester, NY: Camden House. p. 48. ISBN 978-1-57113-493-6.

[Routledge-8] [8]
David Machin; Theo van Leeuwen (2007). Global Media Discourse: A Critical Introduction. London; New York: Routledge. p. 39. ISBN 978-1-134-24090-6.

[9] [9]
Merja Mahrt (2012). "The Attractiveness of Magazines as "Open" and "Closed" Texts: Values of Women's Magazines and Their Readers". Mass Communication and Society. 15 (6): 852–874. doi:10.1080/15205436.2011.635259. S2CID 144025051.

[doro-10] [10]
Dorothe Gerritsen; Ronald van Olderen (2014). Events as a Strategic Marketing Tool. Wallingford, UK; Boston, MA: CABI. p. 189. ISBN 978-1-78064-261-1.

[11] [11]
Pieternel Dijkstra; Dick P.H. Barelds (2011). "Women, Sex and Modern Society: The Sex Lives of Readers of a Dutch Women's Magazine". International Journal of Sexual Health. 23 (1): 35–47. doi:10.1080/19317611.2010.512791.

[12] [12]
"Benefiting from the brand". Sanoma. 4 November 2004. Retrieved 16 May 2015.

[13] [13]
Libelle Zomerweek

[14] [14]
Sanoma: Weer meer bezoekers op de Libelle Zomerweek

[dirkse-15] [15]
Dirk Geeraerts; Stefan Grondelaers; Peter Bakema (1994). The Structure of Lexical Variation: Meaning, Naming, and Context. Berlin; New York: Mouton de Gruyter. p. 20. ISBN 978-3-11-014387-4.

[16] [16]
"World Magazine Trends 2010/2011" (PDF). FIPP. Archived from the original (PDF) on 2 April 2015. Retrieved 16 May 2015.

[17] [17]
Gecertificeerde jaarcijfers HOI 2011

[18] [18]
Gecertificeerde jaarcijfers,HOI 2012

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[6]

[7]

[8]

[9]

[10]

[11]

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[14]

[15]

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[18]

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Libelle (Dutch magazine)

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History and profile

Circulation

See also

References

External links


Categories	Women's magazine Lifestyle magazine
Frequency	Weekly
Circulation	256,903 (2018)
Publisher	DPG Media
Founded	1934
First issue	13 April 1934; 90 years ago (1934-04-13)
Country	Netherlands
Based in	Amsterdam
Language	Dutch
Website	Libelle