Price analysis
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Price analysis is the study of how a price relates to other things such as product demand. Its specific meaning varies in contexts such as marketing and general business.
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Marketing
In marketing, price analysis refers to the analysis of consumer response to theoretical prices assessed in survey research.
Business
In general business, price analysis is the process of evaluating a proposed price independent of cost and profit.[1][2] Price analysis began in 1939 when economist Andrew Court decided to analyze prices to better understand the environmental factors that influence this practice.[3] Price analysis is dependent on the characteristics of the marketing system in place within a certain country.[4] In developing countries researchers use it to help better understand data.[5]
Other
The term may refer to converting a price to a unit price, e.g., per unit of area.
References
External links
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