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The Future of TV: How FAST is changing the game with Rakuten TV and Google Ad Manager
Television is in the midst of a major transformation, and Free Ad-supported Streaming Television (FAST) is at the heart of it. FAST offers viewers a thrilling combination of the familiar linear TV experience with the on-demand convenience of streaming.
This ad-supported model opens up a world of possibilities for advertisers. They can now tap into a highly engaged audience on the biggest screen in the home – a powerful combination for brands looking to make an impact.
Rakuten TV, in partnership with Google Ad Manager, is pushing the boundaries of FAST even further. This collaboration empowers advertisers to access this captivating space with unprecedented flexibility. Whether they prefer traditional sales methods or programmatic buying through Google Ad Exchange, the choice is theirs.
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Best Buy Canada* drives growth with Google Ad Manager
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Produpress’ confidence is restored with Google Ad Manager ad formats
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The Future of TV: How FAST is changing the game with Rakuten TV and Google Ad Manager
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Jobrapido increases yearly display revenue by 24% with Google Web Interstitial
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How El Clasificado brought hundreds of Hispanic-owned micro-businesses online to connect with their audience of 20M+ readers
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How Tina Haupert turned her blog into a multi-faceted wellness company
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How Bob Flora pieced together his 660,000-player jigsaw puzzle business
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How Curiosity Media is helping millions of people learn Spanish and English
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Canadian Broadcasting Corporation grows programmatic fill rate by 30% with Dynamic Ad Insertion
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The Guardian and OMD share why they're invested in Programmatic Guaranteed
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Weatherzone and Publift experiment with interstitials to grow monthly app revenue 65%
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Best Buy uses first party data to deliver more sales for brand partners
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1Weather boosts ad revenue by 400% with Google Ad Manager
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ABC TV and The Asahi Shimbun deliver ads to 535K live viewers concurrently
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upday doubles programmatic revenue with Google Ad Manager
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DAZN grows programmatic video revenue over 150% with Exchange Bidding
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OTT streaming service SonyLIV grows ad impressions 5X with Ad Manager
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Summit Media delivers 7X ROI for airline advertiser
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Publift uses Exchange Bidding to deliver 40% higher CPMs across 50 publisher clients
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The SpaceStation and 24.com increase eCPM by up to 100% through Exchange Bidding
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Time Inc. grows revenue with native video ad units
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VICE Media boosts revenue on more than 500 websites with Exchange Bidding
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Priceline increases ROI for advertising partners in a mobile world
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TF1 unlocks live event revenue with Google Ad Manager’s Dynamic Ad Insertion
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Al Jazeera partners with Google to make digital-forward decisions
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Unidad Editorial grows mobile CTRs by four times with native ads
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BT Sport partners with Google to manage digital sales for dynamic ad insertion
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AccuWeather delivers value with Google Ad Manager and Google Analytics 360
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Growing engagement with native ads: The New York Times’ approach
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Aller Media increases viewability with Native Ads on Google Ad Manager
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G+J doubles programmatic and mobile revenue
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Norway’s biggest TV broadcaster adopts Programmatic Guaranteed
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Sport Network grows video ad revenue by 239% with Google Ad Manager
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Kijiji delivers curated audiences with Programmatic Guaranteed
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Postmedia increases direct sales efficiency with Programmatic Guaranteed
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eBay’s perspective on the role of retail advertising
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Village Media boosts revenue and efficiency with Ad Manager newsletter ads
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