Alphonso is a global technology company focused on the intersection of television media, machine learning, and big-data analytics. Currently doing business as LG Ad Solutions, Alphonso’s patented technology and services rooted in TV data and measurement provide brands and agencies the tools they need to plan, activate, and measure rich interactive connected TV advertising in over 40 countries.
With automated content recognition (ACR) technology embedded in tens of millions of smart TVs and TV chipsets, Alphonso understands what programming and advertising people watch on TV. Brands harness this granular audience data to optimize advertising campaigns across linear TV, streaming TV, and digital.
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