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Vintage Type and Graphics: An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936 Paperback – December 1, 2011

4.4 4.4 out of 5 stars 143 ratings

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Exquisite graphic design artifacts comprise this unusual collection culled from the pages of type and typography books dating from 1896 to 1936. Design professionals, students and teachers of graphic design, and anyone with an interest in vintage design will be delighted to find rare, never-before-reprinted type specimens, vintage layouts, logos, and decorations that will serve as an inspiration and resource for practicing and aspiring graphic designers.
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Editorial Reviews

About the Author

Steven Heller is the co-chair of the School of Visual Arts MFA Design / Designer as Author + Entrepreneur Program. He is the author, coauthor, and editor of over 170 books on design, social satire, and visual culture. He is the recipient of the 2011 Smithsonian National Design Award for "Design Mind." He lives in New York City.

Product details

  • Publisher ‏ : ‎ Allworth; 1st edition (December 1, 2011)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 208 pages
  • ISBN-10 ‏ : ‎ 1581158920
  • ISBN-13 ‏ : ‎ 978-1581158922
  • Item Weight ‏ : ‎ 1.65 pounds
  • Dimensions ‏ : ‎ 7.5 x 0.7 x 9.38 inches
  • Customer Reviews:
    4.4 4.4 out of 5 stars 143 ratings

About the author

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Steven Heller
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Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the “Visuals” column for the Book Review and “Graphic Content” for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, “Born Modern: The Life and Design of Alvin Lustig.”

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

Customer reviews

4.4 out of 5 stars
143 global ratings

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Customers say

Customers find the book provides a great resource of vintage-style graphics for today. They appreciate the easy access to the resources with the included CD. The images are scanned from catalogs and books, providing good image quality. However, opinions differ on the design - some find it nicely designed and fun to examine, while others feel it's the same as Design Connoisseur with little description about fonts and ornamentation.

AI-generated from the text of customer reviews

8 customers mention "Graphics"8 positive0 negative

Customers find the book a great resource for vintage style graphics. They describe it as a nice collection of pictures with ornamental borders and letterheads. The images are included on a disk.

"This is beautifully produced, enjoyable selection of graphics from this period...." Read more

"another great resource of vintage style graphics for today" Read more

"Great resource for type styles of the 1930's" Read more

"fun look book" Read more

3 customers mention "Ease of use"3 positive0 negative

Customers find the book easy to use. They say it comes with a CD, making it easier to utilize the resources and digitally use the materials.

"...I like the companion download as it makes it easier to digitally use the materials...." Read more

"...it IS a good book and now it comes with a CD so it is easier to utilize the resources." Read more

"...The CD was easy to download and use. This is a good reference for the font types for the first third of the 20th century." Read more

3 customers mention "Image quality"3 positive0 negative

Customers like the image quality. They mention the images are included on the disk but they're all in PDF format, and a collection of images scanned from catalogs, books, etc.

"It's a nice collection of pictures and the images are included on the disk but they're all in PDF format. No font files, gifs, etc...." Read more

"...It is entirely in black-and-white. It's a nice idea that it comes with a CD of the images...except....they are pdf files and not even scanned at..." Read more

"A collection of images scanned from catalogs, books etc. the cd contains the pages scanned in pdf. Not bad, but the worst from these authors." Read more

7 customers mention "Design"4 positive3 negative

Customers have mixed opinions about the design. Some find it nicely designed and fun to examine, with a nice review of little-known fonts and letter forms. They appreciate the good letterheads and more from the same time period of the lettering. However, others say it's the exact same book as Design Connoisseur, with very little description about the fonts and ornamentation for each chapter.

"...Each page is available in PDF format on the CD, an extra bonus. Nicely done, nicely designed, fun to examine." Read more

"...the introduction for each chapter there is very little description about the fonts and ornamentation...." Read more

"I've always liked the look of writing of any style. This is a great help to learn styles and even practice on ur own paper." Read more

"This is the exact same book as Design Connoisseur. Literally, page for page...." Read more

Not new condition
4 out of 5 stars
Not new condition
Bought a new copy it came in with a severely bent and crimped cover.
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  • Simone Giusti
    5.0 out of 5 stars Ottimo!
    Reviewed in Italy on September 8, 2022
    Libro bellissimo! Contenuto spettacolare. 😀
  • Felippe Cavalcanti
    5.0 out of 5 stars PERFEITO!!
    Reviewed in Brazil on September 24, 2018
    Rico em referencias de varias épocas!! vc se inspira da capa ate a contra capa.
  • Javier Alcaraz
    5.0 out of 5 stars Excelente recopilación
    Reviewed in Mexico on December 14, 2017
    No me hacía muchas expectativas porque no es la más cuidada de las ediciones. Tampoco porque, más allá del precio tan accesible, había leído que no era de lo mejor. SIn embargo, es una muy buena recopilación de muestras del periodo entre siglos XIX y XX sobre tipografía de uso, digamos, mucho más popular. Por su precio, bien lo vale.
  • David
    1.0 out of 5 stars Rubbish
    Reviewed in Australia on March 30, 2024
    Another book that is a wast of money, again all the content is on the internet
  • AlanJones
    5.0 out of 5 stars Lovely presentation
    Reviewed in the United Kingdom on November 20, 2015
    Very interesting and well presented book looking at the history of display typefaces. Great for anyone interested in typography.