Introducing AWSM LABS, a new consultancy network offering AI enablement-as-a-service' —helping organizations, mid-market corporates and startup teams Advance Workflows to Scale Markets — and stay sane while doing it.
AI Workshops / AI Training / Culture Design /
PoCs MVP /
AI Custom Tool Dev
AWSM LABS (“awesome”) believes in a cross-disciplinary approach—combining strategic design, product, engineering & change management is vital to go from AI possibility to reality.
Derisk AI by Design
AI impact is being realized in various case types
The productivity increase level by 2035 attributed to automation, improved decision making and enhanced customer experiences
0%
of organizations that have implemented AI reported cost reductions in operations
0%
of organizations using AI reported it has led to the development of new products and services, fostering its role in innovation
0%
increase in R&D efficiency, for faster innovation and the ability to bring more new products to market
0%
Find value that matters at the level of your company — leveraging resources to capture the greatest amount of value
AWSM LABS MAKES…
sOPs. Roadmaps. PoCs. prototypes. MVPs. AI Trainings. Chatbots. AI Agents. B2B SaaS. Predictive AI.
What we do
AI Possibility Audits
We use a learn/share approach to uncover potential and develop integration plans to improve workflows and team adoption.
Possibility Audits are focused on uncovering potential value by examining the following four elements...
Understanding your current mere the capability of your hardware to include tools and technologies as well as the skills and capabilities of the teams on the other side.
AI Training solutions focused on building team capability among non-technical & technical staff
to unlock innovation, in-house.
What we do
AI Capacity Building
What we do
PoC/MVP Builds
Bespoke tools focused on AI use case discovery & prioritization to help identify actual value worth realizing.
Leverage current state technology to refine workflows away from mundane recurring tasks to spur growth.
What we do
Workflow Automation
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Thank You for the Interest!
AWSM LABS (“awesome”) exists to help companies and teams realize AI with design as its force multiplier and we can’t wait to work with you!Please see below and let us know how we can help
Pablo Cruz
Pablo is the Managing Partner at AWSM LABS (”awesome”), an AI-focused venture design consultancy focused on identifying high value propositions & use cases while developing high potential professionals to better activate and leverage technology hands-on, at scale.
In his over 12 years experience in venture building and business development strategy where he has worn multiple hats – from co-founding JULO Exchange, Inc to spearheading product, growth, and investment strategies at Frog Design, Brands of Americas, Booster Fuels Inc, and most recently, Cap Table Coalition where I’ve played a key role in deploying $30M into high-growth startups. I take pride in my ability to identify and nurture potential, having invested in companies across various stages and sectors.
Beyond my professional endeavors, I’m deeply committed to mentoring and volunteering, aiming to empower the next generation of leaders and innovators. Whether it’s mentoring at Techstars or leading initiatives at the Notre Dame Tech Forum, I believe in the power of community and collaboration.
Fritz Desir
Fritz is the Founding Partner at AWSM LABS (”awesome”), an AI-focused venture design consultancy focused on identifying high value propositions & use cases while developing high potential professionals to better activate and leverage technology hands-on, at scale.
In his over 21 years experience, Fritz has leveraged technology and design to unlock value for organizations and people— most recently doing so as North American head of strategic design for Boston Consulting Group where he led the Strategic Design & Design Ops practice for North America and previously at McKinsey & Company where he served as Experience Design Director & Solution Leader (Fuel by McKinsey).
As a design leader, Fritz has led experience design projects for a number of world-class organizations with executive design roles at Boston Consulting Group, McKinsey & Company, TribalDDB, Publicis Sapient, and IBM Interactive (where led the UX design team for Citi’s first Apple Watch application).
AI Curious? Let’s talk.
Whether working through an early strategy to being ready to deploy but need a partner to sort through what’s possible, AWSM LABS is here to help get it done.
