Naming or branding a startup is the most difficult job. Naming a baby is easy, but if you name your startup that way, it would be the dumbest thing you ever did because sooner or later the name would be your branding and personal identity.

Selecting a name would be the most exhausting and frustrating job of all because the name you choose also has to justify your brand and at the same time be unique.

There are cases where the name has lead to the failure of a start up, people spend several hours choosing a name, feel it’s not worth, lose confidence and eventually end up choosing  some random name just to finish it.

Tools that make naming easy:

Short Domain Search
Impossibility
The Name App
Panabee
Etc..

Test before you expose:

Once you have settled on a name, it should be well advertised and tested out especially among your family and friends, they are the best judges.

Try to stick to two syllables:

Go through some of the names of the leading start up companies

For example,

Facebook, Twitter, Instagram, Google.

Choosing names relating to these leading companies makes it easier for people to relate to and remember.

Check quality of keyword:

Check the word quality using generators. These generators help you keep your keywords branded into paper names.

Check domain portfolios:

Don’t go for obvious names.Bring out new ideas. Domain portfolios help you create more abstract and unique names. The names would be relevant but with no keywords.