Brand essence

Blog Articles about branding, visual brand design, brand strategy, graphic design, creativity and business for small creative business owners.

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The Brand Essence Wheel model helps companies create and define their brand identity by describing the characteristics, essences and values.

Brand essence | #iheartbrand

The use of brand essence wheel is a marketing format created by Bates (1995) for capturing and communicating the conceptual refinements of a brand. From the brand essence wheel business individuals…

In a recent post , I mentioned my horror of modern working practices like team building exercises and earnest discussions about brand identi...

Alam & King have been quality providers of business solutions for over a hundred years and required a complete rebrand to help them to enhance their visual edge/appeal to coincide with the age of the firm as well as the royalty and heritage of the family …

I see so much fluffy BS over what a brand is 〰️ “It’s a feeling” “It’s your essence” “It’s the soul of your business” Plain and simple - your brand is the reason people want to buy from your business. So your brand strategy is the plan you devise to GET people to want to buy from your business. To build a successful business you must build a successful brand. That starts with a psychology-backed, conversion-focused brand strategy that turns your onlookers into your HELL YES customers and...

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