Akshay Kumar feels the Sting energy as its brand ambassador in India

PepsiCo India’s energy drink Sting has announced Bollywood actor Akshay Kumar its first-ever brand ambassador in India.

This teaming up of Sting and Kumar will not only electrify and entertain the youth but also expand brand’s footprint across the country. While Sting uplifts consumers with its refreshing energy, Kumar’s power-packed performances are known to energise his audiences. This combination will extend the brand’s ‘Energy Bole Toh Sting’ mantra, engage the youth and encourage consumers to maximise each moment of their lives with can-do energy, the company said in a press statement.

Vineet Sharma, category director, Mountain Dew and Sting, PepsiCo India, said, “We are delighted to associate with Akshay Kumar as the face of our brand, as he is an epitome energy. His mass appeal cuts across geographies and we believe his unique, electrifying persona will further deepen brand connect with the consumers. We look forward to working with him and are confident that consumers will love him in the new energetic Sting avatar.”

“As an actor, being energetic is essential as I’m always on-the-go. I’m thrilled to associate with Sting, a brand that believes in electrifying moments to energise India with can do energy and help them keep up with their always-on lifestyle,” Kumar said.

Kumar will feature in the brand’s new TVC campaign in the coming year.