BrightonSEO

This talk goes beyond the clickbait headlines and delves into how AI is impacting paid advertising. It will cover achieving the right balance between AI and human intervention and highlight the opportunities it presents for your marketing activity. Expect clear, actionable ways to demonstrate real value to clients or internally, beyond mindlessly reciting information from Google Ads interfaces. By combining experience as a client-side marketer with that of a current-day paid advertising specialist, Sophie will highlight the things that really make the difference.