Rebrand of the Palms Hotel & Resort in Las Vegas.
Old and new logos.
Branding system examples.
Orthographic map by Damien Scogin
Our two pitch directions: "Stay cool." and "Exactly like nothing else."
"Exactly like nothing else" had a variable logotype that would constantly rotate as applied to collateral and signage. The solid shape version with "Las Vegas" would have been the master mark for day-to-day business communications.
Old and new logos.
Branding system examples.
Orthographic map by Damien Scogin
Our two pitch directions: "Stay cool." and "Exactly like nothing else."
"Exactly like nothing else" had a variable logotype that would constantly rotate as applied to collateral and signage. The solid shape version with "Las Vegas" would have been the master mark for day-to-day business communications.