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“This is what makes packaged opinion so attractive.”

"There Is Simply Too Much to Think About" (1992), pp. 173-174
It All Adds Up (1994)
Context: There is simply too much to think about. It is hopeless — too many kinds of special preparation are required. In electronics, in economics, in social analysis, in history, in psychology, in international politics, most of us are, given the oceanic proliferating complexity of things, paralyzed by the very suggestion that we assume responsibility for so much. This is what makes packaged opinion so attractive.

Adopted from Wikiquote. Last update Oct. 3, 2023. History

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Do you have more details about the quote "This is what makes packaged opinion so attractive." by Saul Bellow?
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Saul Bellow103
Canadian-born American writer 1915–2005

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A very similar statement has become attributed to Benjamin Franklin, but apparently only in recent decades: "A man wrapped up in himself makes a very small bundle." This seems to have been first attributed to Franklin in The New Age Magazine Vol. 66 (1958), and the earliest appearance of it yet located is in Coronet magazine, Vol. 34 (1953), p. 27, where it was attributed to a Louise Stein.
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“It was the realization that, if packaged the correct way, the news could make you big bucks.”

—  Jesse Ventura American politician and former professional wrestler 1951

Source: Don't Start the Revolution Without Me! (2008), Ch. 3 (p. 48)
Context: The media today are controlled by the big corporations. It's all about ratings and money. Believe it or not, I think the downfall of our press today was the show 60 Minutes. Up until it came along, news was expected to lose money, in order to bring the people fair reporting and the truth. But when 60 Minutes became the top-rated program on television, the light went on. The corporate honchos said, "Wait a minute, you mean if we entertain with the news, we can make money?" It was the realization that, if packaged the correct way, the news could make you big bucks. No longer was it a matter of scooping somebody else on a story, but whether 20/20's ratings this week were better than Dateline's. I'm not knocking 60 Minutes. It was tremendously well done and hugely successful, but in the long run it could end up being a detriment to society.

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