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Why don’t we stop worrying abnout decorating these nasty fuel guzzling Fords and get rid of them for electric powered clean cars?

Painting flowers on the hood does not make them GREEN !

I love the integration of a person hailing a taxi into the “x”. What if the dot of the “i” of taxi was an apple?

Do you really need to re-brand the taxi? Is yellow really not enough? This font competition is fun and all but everyone put down the photoshop and get back to work.

Since the arrival of these decorated taxis I am seriously considering suing the City of New York and the Taxi Comission . I find the current use of chaotic, depressant colors to be affecting my well being. They make me angry . There is nothing harmonius or kind in these combination. In a city plagued by tension , this just contributes to a higher level of anxiety. Shame on you!

#1, that’s true, but those bright, pastel flower shapes will look wicked cool under the several feet of water that will be inundating Manhattan sometime soon. Like lilypads, only manmade!

#4, can I sign on to your suit? Let’s get all class-actiony on the Taxi Good Squad!

Since the arrival of the above post, I am seriously considering suing Albert ten Brink. I find his current use of chaotic and depressant color to be affecting my well being. He makes me angry. There is nothing harmonius or kind in his post. In a city plagued by tension, he just contributes to my higher level of anxiety. Shame on him!

Does this upgrade in taxi imagery come with a roll-back in per/milage costs, waiting time, and working air conditioning? How about decorator maps of the Five Boroughs printed in Urdu, Farsi, Swahili, Armenian and Pashtun as required front-seat reading? Then there’s a need for matching suits and caps for all drivers, who will now have to get out of the cab and open the door for riders to enter and exit these designer cabs. It’s critical, as well, that the newly decorated cabs have flashing yellow LED lighting in each wheel well to signify that they are occupied. The lighting should flash in sequence with any of the songs on “Born in the USA” album, which is the only music allowed in the cabs. All cell phones owned by taxi drivers must have very tiny rotary dials, cyrillic numbers and will only operate on international long distance, pre-paid rates. Special “taxi only” lanes should be paved with yellow glass block, illuminated from below.
All riders wearing yellow rain coats should be able to ride for free, even when it’s not raining.

Oh, sorry, Rudy’s wife is calling me on my cell… I have to go now.

…and what’s the source of the energy to run all those electric cabs? … the fuel fairy?
I like #1 too Pam…with the red apple dot…

I also like Pam’s idea, to combine the hailing person X with an apple to dot the I. But where does that leave the other two letters? I suggest the Statue of Liberty A from Scott Schwebel’s submission in part 1. And the vertical bar of the T could be the Freedom Tower, with the number 1776 forming the horizontal bar.

Amanda’s is the best yet! I think making the dot an apple would be a little hokey. I love the pictogram coming out of the ‘X’ and the rest of it is clean, including the large medallion number.

#1: The play is to have all the cabs be hybrids within a few years.

Let’s all compose ourselves and make the MTA more rapid, clean and safe…What about more and safer bike, scooter, pedestrian lanes and hybrid cars.

The “T” in the new logo looks just like the logo for the Boston T! I know New York doesn’t want to copy Boston…

as for fuel, biodiesel, from use cooking oil, zero pollution,and currently that oil is in the waste stream
it is criminal that this hasnt been implemented at the muncipal level yet

Amanda’s is brilliant as is. No need to muck it all up with apples and other nonsense.

Could you do a piece about Garden in Transit (and all the lost possibilities for creativity and beauty inherent in the set patters of flowers the organization set up)? The idea of movable graffiti has so much potential – and thus, so much was lost in the poor execution of the project.

I too like Amanda P.’s version. Except I have one suggestion: replace the rate information on the rear door with the taxi medallion number (9C68 in this case). Maybe it’s sexist but on more than one occasion I have said, “OK 6C98, take this lady home” so the driver knew he was not anonymous. Big, bold and right there on the rear door is where that medallion number should be.

Absolutely agree that Amanda’s is perfect. Well done.

What’s with the T in a circle in the actual logo? Are you all trying to imitate Boston’s public transit system now?

C’mon, I know the Yankee fans are disapointed this year, but this won’t make their team as good as the Red Sox.

If I’m someone who wants to get a cab, I want to know that
– this car can be hailed for a for-hire ride (a taxi)
– this is how much it will cost (posted fare rates)
– this is how I know it’s available or not

The first one is very clear.
The second one is getting either smaller or being removed.
The third one is not even on the radar. I see so many people trying to hail cabs that are taken or off-duty. People either can’t see the roof light because it’s dim or hidden in the sun, or they don’t know what they’re looking for.

Shouldn’t we be improving that part of the design? Advertisements have been added on the roof, which are very readable, and some have updating text. But the relatively small TAXI light hasn’t changed at all.

take a deep breath, and slowly step away from the photoshop…

The Crown Vic is iconic, but as a police car, not as a cab.
The iconic Taxi is the Checker (model A11)
Whatever “green” vehicle replaces the current fleet should take design cues from the 1958 -1982 Checker cabs – especially in the areas of ease of entry/egress and passenger/baggage room.
//www.checkertaxistand.com/index.php?full=1&set_albumName=album57&id=000_0019&option=com_gallery&Itemid=29&include=view_photo.php

With so much design talent in this city it is unconscionable that a city agency would
1. Take tax dollars outside the city to pay for design!
2. Take tax dollars outside the country to pay for design!
3. Pay an English design firm, when the $ is at an all time low, for design.
These people should be FIRED!

The logo submitted by Scott Schwebel says it all. It’s also the most easily spotted from afar.

I wish I had seen this earlier! My firm did the same thing:

//langtoncherubino.com/blog/2008/02/25/53/