Tracy Lee
CEO & Co-Founder
Digital, AppDev, UI
San Francisco, CA USA
Tracy Lee is the Co-founder and CEO of This Dot Labs, a framework agnostic web development consultancy. She is a Google Developer Expert, a Microsoft MVP, a Women Techmakers Lead, and serves on the RxJS Core Team. She is also the organizer of This.JavaScript, Modern Web, Contributor Days, Google Developer Group, and RxWorkshop.
[LinkedIn]
How to Provide Value to Your Organization in a Developer Relations Role
On March 8, 2024, Tracy Lee wrote a Blog on This Dot Labs website. Here is an excerpt:
A few years ago, a multi-billion dollar corporation we all know and love hired what could be perceived as every developer with Twitter influence on the market into a Developer Relations role. Suddenly, everyone you spoke to worked at the said corporation. While many of us were excited to see the value of Developer Relations recognized by a prominent tech organization, many were also left scratching their heads at the alignment, or lack thereof, between what those hired Developer Relations professionals did to “evangelize or build” and how it related to their employer.
A majority of those DevRel professionals were not even creating value in communities related to that organization’s products. An insider look will tell you that the reason is that those hired were just told to “keep doing what they were doing” and not given any additional direction or focus outside of that. Without clearly defined expectations, DevRel professionals cannot provide value to your organization. This is not sustainable, and no one wants this.
