"Toward a Model of Customer Experience - An Action Research Study within a ..."

Michael Anaman, Mark Lycett (2010)

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DOI: —

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type: Conference or Workshop Paper

metadata version: 2011-01-03

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Michael Anaman, Mark Lycett:
Toward a Model of Customer Experience - An Action Research Study within a Mobile Telecommunications Company. ICEIS (2) 2010: 385-390

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