"Effect of sponsorship disclosure on online consumer responses to positive ..."

Xiaorong Wang et al. (2022)

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DOI: 10.1016/J.DSS.2022.113741

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type: Journal Article

metadata version: 2024-09-20

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Xiaorong Wang, Feng Xu, Xin (Robert) Luo, Lifang Peng:
Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength. Decis. Support Syst. 156: 113741 (2022)

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