"Utilitarian and hedonic perceptions of short message service mobile marketing."

Hyun-Hwa Lee, Jessica T. Hill (2013)

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DOI: 10.1504/IJMC.2013.057817

access: closed

type: Journal Article

metadata version: 2020-03-13

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Hyun-Hwa Lee, Jessica T. Hill:
Utilitarian and hedonic perceptions of short message service mobile marketing. Int. J. Mob. Commun. 11(6): 597-616 (2013)

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