"Pricing Models for Online Advertising: CPM vs. CPC."

Kursad Asdemir, Nanda Kumar, Varghese S. Jacob (2012)

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DOI: 10.1287/ISRE.1110.0391

access: closed

type: Journal Article

metadata version: 2024-10-06

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Kursad Asdemir, Nanda Kumar, Varghese S. Jacob:
Pricing Models for Online Advertising: CPM vs. CPC. Inf. Syst. Res. 23(3-1): 804-822 (2012)

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