"Building Initial Trust in an Intermediary in B2C Online Marketplaces: The ..."

Ilyoo B. Hong (2018)

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DOI: 10.4018/JGIM.2018040102

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type: Journal Article

metadata version: 2021-06-04

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Ilyoo B. Hong:
Building Initial Trust in an Intermediary in B2C Online Marketplaces: The Korean Evidence From Interpark.com. J. Glob. Inf. Manag. 26(2): 27-47 (2018)

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