"Persuading Customers to Buy Early: The Value of Personalized Information ..."

Kimon Drakopoulos, Shobhit Jain, Ramandeep S. Randhawa (2021)

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DOI: 10.1287/MNSC.2020.3580

access: closed

type: Journal Article

metadata version: 2021-03-02

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Kimon Drakopoulos, Shobhit Jain, Ramandeep S. Randhawa:
Persuading Customers to Buy Early: The Value of Personalized Information Provisioning. Manag. Sci. 67(2): 828-853 (2021)

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